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Smile Doctors Orthodontics - Madison
Smile Doctors Orthodontics Madison is a family-oriented practice offering comprehensive orthodontic services to kids, teens, and adults, including Invisalign aligners, traditional braces, and Smile Express treatments.
538 N Midvale Blvd, Madison, WI 53705
4.9(174 reviews)
About Smile Doctors Orthodontics - Madison
Invisalign is central here, with a retainer replacement program and early treatment options for kids who need a head start on orthodontic care.
Reviews at this Madison practice center overwhelmingly on Invisalign treatment, including cases where aligners corrected a severe underbite or rotated molar and finished ahead of the original schedule. Retainers get more mention than typical, with some reviewers noting a long-term replacement program after treatment ends. Staff are described as warm and treat patients like family, and several reviews mention flexible scheduling and virtual check-ins that fit around work hours.
Summary of 130 patient reviews, April 2018–September 2026, updated September 2026
Smile Doctors Orthodontics Madison is a family-oriented practice offering comprehensive orthodontic services to kids, teens, and adults, including Invisalign aligners, traditional braces, and Smile Express treatments.
The practice features state-of-the-art equipment, bilingual Spanish-speaking staff, and convenient online scheduling through the Smile Doctors Anywhere app.
Treatments offered
InvisalignEarly Treatment
Who They Treat
Smile Doctors Orthodontics - Madison provides orthodontic treatment for the following age groups:
Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+
Technology & Equipment
Smile Doctors Orthodontics - Madison uses modern orthodontic technology to deliver precise, comfortable treatment.
Remote Monitoring
Orthodontists at this office
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Brimhall
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients
provider
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Dr. David Farnsworth
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients
provider
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Dr. Jae Brimhall, DMD, MS
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients
provider
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Dr. Justin Sorensen
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients
provider
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Dr. Susan McBeth
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients
provider
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Farnsworth
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients
Insurance accepted
5 plans listedAetnaCignaDelta DentalHumanaRenaissance Dental
Most dental insurance plans accepted
What patients say
Latest review 8 weeks ago
What patients praise
- Invisalign cases described include correcting a severe underbite and rotated molar, often finishing faster than comparable traditional braces treatment.
- A retainer replacement program is mentioned by several reviewers as a benefit extending years past treatment completion.
- Virtual check-ins and flexible hours are noted as easing scheduling around busy work and family life.
Things to know
- A few reviews describe scheduling frustrations, including delays for existing patients when new patients are prioritized.
- A couple of reviews mention treatment timelines running longer than expected, including one case of unnecessary partial braces before Invisalign began.
Who it suits
- Adults considering Invisalign
- Families with several children in treatment
- Cost-conscious families comparing ortho quotes
- Last 90 days
- 20 reviews
- averaging 5.0★
- Last 12 months
- 54 reviews
- averaging 4.9★
- Owner replies
- 70% of reviews
- Compared with Madison
- Higher rated than 67%
- of 18 practices we track
9
Oct 2023Sep 2026
| Oct 2023 | 1 |
|---|---|
| Nov 2023 | 1 |
| Dec 2023 | 2 |
| Jan 2024 | 6 |
| Feb 2024 | 2 |
| Mar 2024 | 4 |
| Apr 2024 | 0 |
| May 2024 | 1 |
| Jun 2024 | 3 |
| Jul 2024 | 0 |
| Aug 2024 | 2 |
| Sep 2024 | 6 |
| Oct 2024 | 5 |
| Nov 2024 | 5 |
| Dec 2024 | 4 |
| Jan 2025 | 4 |
| Feb 2025 | 3 |
| Mar 2025 | 3 |
| Apr 2025 | 5 |
| May 2025 | 3 |
| Jun 2025 | 5 |
| Jul 2025 | 2 |
| Aug 2025 | 5 |
| Sep 2025 | 5 |
| Oct 2025 | 5 |
| Nov 2025 | 0 |
| Dec 2025 | 7 |
| Jan 2026 | 2 |
| Feb 2026 | 3 |
| Mar 2026 | 5 |
| Apr 2026 | 1 |
| May 2026 | 4 |
| Jun 2026 | 5 |
| Jul 2026 | 9 |
| Aug 2026 | 6 |
| Sep 2026 | 3 |
- 5★182
- 4★3
- 3★1
- 2★3
- 1★3
- 20185.0
- 20195.0
- 20205.0
- 20214.7
- 20225.0
- 20234.8
- 20244.9
- 20254.8
- 20264.9
1★5★
- Invisalign / clear aligners46
- Braces9
- Retainers7
- Early (phase 1) treatment5
PraiseCriticism
- Friendly staff83 / 1
- Treatment results41 / 2
- Clear explanations17 / 1
- Office & technology16 / 1
- The orthodontist13 / 1
- Gentle, comfortable care12
- Cost, insurance & financing9 / 2
- Scheduling & wait times7 / 2
| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 83 | 1 |
| Treatment results | 41 | 2 |
| Clear explanations | 17 | 1 |
| Office & technology | 16 | 1 |
| The orthodontist | 13 | 1 |
| Gentle, comfortable care | 12 | 0 |
| Cost, insurance & financing | 9 | 2 |
| Scheduling & wait times | 7 | 2 |
Recent reviews from Google
4.9
174 reviews
stefania anagnostou
a month ago
Felt very confident with the expertise of the team and a very friendly environment!
Case
a month ago
The office was clean, organized, and efficient. Kyle was very helpful and made me feel comfortable during my appointment.
S C
2 months ago
I just finished my 20-month Invisalign treatment (completed 4 months ahead of schedule), and I’m happy with the results and the overall experience. I consulted four different orthodontists in the area, and Dr. Schmidt was the only one who was confident that my case could be completed with Invisalign from start to finish. He was also the only orthodontist who recommended removing fewer teeth to address the overcrowding in my mouth, which was something I strongly preferred. He explained everything clearly and never seemed like he was rushing the process. The staff at the office is also super friendly and quick to respond to any requests. I would highly recommend Dr. Schmidt and his team to anyone considering Invisalign.
Mike Moore
2 months ago
Thank you for the amazing work you do. Jen at the madison location is amazing along with all the others there.
Claire Ammeraal
2 months ago
Amazing experience! The workers were very friendly and helpful, and the process was super smooth :)
Questions about this practice
What orthodontic treatments does Smile Doctors Orthodontics - Madison offer?
Smile Doctors Orthodontics - Madison offers: Invisalign, Early Treatment.
Does Smile Doctors Orthodontics - Madison accept dental insurance?
Smile Doctors Orthodontics - Madison accepts Aetna, Cigna, Delta Dental, Humana, Renaissance Dental.
Does Smile Doctors Orthodontics - Madison offer free consultations?
Yes, Smile Doctors Orthodontics - Madison offers a free initial orthodontic consultation. Call (608) 467-3336 or book online to schedule.
Is Smile Doctors Orthodontics - Madison accepting new patients?
Smile Doctors Orthodontics - Madison is currently welcoming new patients in Madison, WI. Call (608) 467-3336 or book online to schedule.
Where is Smile Doctors Orthodontics - Madison located?
Smile Doctors Orthodontics - Madison is located at 538 N Midvale Blvd. Get directions: https://maps.google.com/?cid=13457616162949720808&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Smile Doctors Orthodontics - Madison?
Smile Doctors Orthodontics - Madison office hours: Mon 8:00 AM–5:00 PM, Tue 8:00 AM–5:00 PM, Wed 8:00 AM–12:00 PM, Thu 8:00 AM–5:00 PM, Fri 7:00 AM–4:00 PM, Sat Closed–Closed, Sun Closed–Closed.
Does Smile Doctors Orthodontics - Madison offer payment plans?
Yes, Smile Doctors Orthodontics - Madison offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Smile Doctors Orthodontics - Madison?
Smile Doctors Orthodontics - Madison is staffed by Brimhall, Dr. David Farnsworth, Dr. Jae Brimhall, Dr. Justin Sorensen, Dr. Susan McBeth, Farnsworth. The practice is a member of the American Association of Orthodontists (AAO).
What is the patient rating for Smile Doctors Orthodontics - Madison?
Smile Doctors Orthodontics - Madison has a 4.9-star rating based on 174 patient reviews on Google.
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Research with AI
Accepting new patients
Free Consultation
Payment Plans Available
Online Booking Available
Accessibility & Parking
Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon8:00 AM – 5:00 PM
Tue8:00 AM – 5:00 PM
Wed8:00 AM – 12:00 PM
Thu8:00 AM – 5:00 PM
Fri7:00 AM – 4:00 PM
SatClosed
SunClosed
Social Profiles
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