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Bright Now!
About Bright Now! Dental & Orthodontics - Cleveland, OH (Steelyard Dr.)
A doctor here has been known to talk families out of unnecessary procedures, like an unneeded gum graft, rather than push extra treatment.
This is a general pediatric dental practice that also offers traditional braces, clear aligners, and TMJ treatment alongside routine dental care. Reviews often point to a doctor who explains each step before using tools with kids and who has, in specific cases, recommended against costly procedures that weren't needed. The office itself is frequently described as clean and modern, and several reviewers mention it working well for children with dental anxiety or a history of bad past experiences. At the same time, a notable number of reviews raise concerns about long waits and billing issues that are worth knowing about going in.
Summary of 189 patient reviews, August 2018–September 2026, updated September 2026
Treatments offered
Who They Treat
Bright Now! Dental & Orthodontics - Cleveland, OH (Steelyard Dr.) provides orthodontic treatment for the following age groups:
Technology & Equipment
Bright Now! Dental & Orthodontics - Cleveland, OH (Steelyard Dr.) uses modern orthodontic technology to deliver precise, comfortable treatment.
Orthodontists at this office
Dr. Betty Chen, DDS, MS
NPI verified · no bio or photo on file
Dr. Dooyong Choi
NPI verified · no bio or photo on file
Dr. Edmund Guo, DDS
NPI verified · no bio or photo on file
Dr. John Choi, DDS
NPI verified · no bio or photo on file
Dr. Singh Singh
NPI verified · no bio or photo on file
Dr. Taha Shoreibah, DDS
NPI verified · no bio or photo on file
Insurance accepted
7 plans listedWhat patients say
Latest review 6 weeks ago
What patients praise
Things to know
Who it suits
Orthodontic care in reviews
Few reviews discuss orthodontic treatment specifically; the feedback above reflects general dental visits.
| Oct 2023 | 6 |
|---|---|
| Nov 2023 | 3 |
| Dec 2023 | 7 |
| Jan 2024 | 5 |
| Feb 2024 | 2 |
| Mar 2024 | 2 |
| Apr 2024 | 5 |
| May 2024 | 2 |
| Jun 2024 | 3 |
| Jul 2024 | 2 |
| Aug 2024 | 5 |
| Sep 2024 | 4 |
| Oct 2024 | 5 |
| Nov 2024 | 10 |
| Dec 2024 | 2 |
| Jan 2025 | 3 |
| Feb 2025 | 0 |
| Mar 2025 | 1 |
| Apr 2025 | 1 |
| May 2025 | 7 |
| Jun 2025 | 2 |
| Jul 2025 | 6 |
| Aug 2025 | 8 |
| Sep 2025 | 1 |
| Oct 2025 | 4 |
| Nov 2025 | 2 |
| Dec 2025 | 3 |
| Jan 2026 | 3 |
| Feb 2026 | 5 |
| Mar 2026 | 4 |
| Apr 2026 | 7 |
| May 2026 | 9 |
| Jun 2026 | 6 |
| Jul 2026 | 4 |
| Aug 2026 | 3 |
| Sep 2026 | 6 |
| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 57 | 22 |
| Scheduling & wait times | 4 | 41 |
| The dentist | 27 | 9 |
| Gentle, comfortable care | 14 | 9 |
| Cost, insurance & financing | 4 | 18 |
| Office & technology | 16 | 3 |
| Clear explanations | 12 | 5 |
| Great with kids | 7 | 10 |
Recent reviews from Google
This location absolutely sucks when it comes to scheduling. From scheduling me as a new patient when I was already seen to scheduling me on days the doctor isn’t even there. However the doctor & staff are amazing but the constant scheduling issues make me want to find a new dentist.
I waited over an hour to be taken back from the waiting area, then when I was getting my cleaning a piece of equipment malfunctioned and by the time they got it working again the cleaning itself took an hour, making it a two hour ordeal for a simple cleaning, no X-rays or anything extra.
The Corporate office at Bright Now Dental is the most incompetent people and place I ever seen. There is absolutely no way to speak with someone unless you owe them money. No customer service, no nothing. Billing is done incorrectly, so good luck if they owe you money. And I'm sure a bot will respond to this saying "reach out to our team", who also hasn't been able to help me. I had to involve Cuyahoga County Consumer Affairs after FOUR months of no one helping me. DO NOT GO TO ANY OFFICE!
I have to say this!!! I got my piece of tooth pulled yesterday. I was in at 9:30- out by 10:30 and still waited in the waiting area for a sec and was out in a beautiful time..Doc! really took some of my childhood fear away when I used to go every 6 months. Just being himself, and very honest with me with no judgement. Dr. Salt and pepper hair.I appreciate you!! See you soon!! Ps. IM HUNGRY 😂
I was very disappointed with our experience at this dental office. My son and I came in for a routine teeth cleaning, but his cleaning was done very poorly. It did not appear that his teeth were cleaned thoroughly, and during the appointment the hygienist/dentist spilled water all over his face without offering a napkin or towel for him to wipe off. It felt rushed and lacked basic attention to patient comfort. To make matters worse, after the visit I received a bill for a $50 copay. At no point during our appointment or at checkout was I informed that a copay was due. If I had known, I would have paid it at the time of the visit. Instead, I was surprised to receive a bill afterward. Overall, the quality of care and communication did not meet my expectations. I hope the office improves both its patient care and its billing communication so other families have a better experience.
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