N
National OrthodonticRegistry
AboutFor Practices
Practice loginRegister your practice
N
National OrthodonticRegistry
AboutFor Practices
Practice loginRegister your practice
Book OnlineCall

Tap to connect directly with this practice

  1. Home
  2. /Virginia
  3. /Norfolk Orthodontists
  4. /Hatcher & Frey Orthodontics
Board CertifiedAAO MemberInvisalign ProviderAccepting new patients

Hatcher & Frey Orthodontics

Board Certified Invisalign Apex Provider serving Hampton Roads with five locations.

1541 Premium Outlets Blvd #140, Norfolk, VA 23502
4.9(196 reviews)
Call Now(757) 381-6663Book OnlineWebsiteDirections
Hatcher & Frey Orthodontics

About Hatcher & Frey Orthodontics

Invisalign cases like early crossbite correction in kids and rotated-canine fixes come up often, alongside 3D scanning that replaces old-style impressions.

Invisalign and clear aligner treatment come up often in reviews, including crossbite correction in young children and more complex cases involving rotated canines. The office itself gets frequent mention too, with 3D scanning technology and a modern, home-like waiting area instead of a clinical feel. Dr. Scott Frey and Dr. William Hatcher are both named by reviewers, with notes about Dr. Frey personally replacing a retainer and Dr. Hatcher's preference for saving teeth instead of extracting. A handful of reviews mention treatment ending earlier than planned, leading to relapse or an unsatisfactory bite.

Summary of 181 patient reviews, April 2022–September 2026, updated September 2026

Board Certified Invisalign Apex Provider serving Hampton Roads with five locations.

Offers Invisalign, custom braces, and accelerated light therapy treatment. Specializes in comprehensive smile design considering facial balance and overall aesthetics for families and patients of all ages.

Treatments offered

Early TreatmentEarly TreatmentInvisalignInvisalignClear AlignersClear AlignersTraditional BracesTraditional BracesRetainersRetainers
GuidesHow much does Invisalign cost? →Clear aligner costs explained →Adult braces cost guide →

Who They Treat

Hatcher & Frey Orthodontics provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

Hatcher & Frey Orthodontics uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning
In-House 3D Printing
Accelerated Treatment
iTero/TRIOS
3D printing
accelerated ortho

Orthodontists at this office

provider
headshot

Dr. Scott Frey, DDS, MSD

NPI verified · no bio or photo on file

Lead OrthodontistNPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Valerie LaScala

NPI verified · no bio or photo on file

Accepting New Patients
provider
headshot

Dr. Gregory Hutchins, DDS

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

Dr. William Hatcher, D.D.S,M.S

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients

Insurance accepted

5 plans listed
AetnaAnthemDelta Dental PPODelta Dental PremierFep Blue
In-network contracted provider for FEP Blue and Anthem insurances. In-network providers with all major insurances. Insurance specialists file all necessary paperwork. Can verify orthodontic benefits prior to first appointment.

What patients say

Latest review 7 weeks ago

What patients praise

  • Invisalign is used for a range of cases, from crossbite correction in young children to more complex rotated-canine treatment.
  • The office uses 3D scanning instead of traditional impressions, set in a waiting area reviewers describe as modern and home-like instead of clinical.
  • Staff are noted for keeping young children comfortable and entertained during visits, with coloring sheets and gentle handling for first-time patients.

Things to know

  • A few reviews describe treatment being stopped or braces removed earlier than planned, leading to relapse or a bite that didn't fully correct.
  • Some reviews mention unexpected costs or financial terms that weren't fully explained before starting treatment.

Who it suits

  • Families with multiple children in treatment
  • Patients considering Invisalign for complex or early cases
  • Patients transferring treatment mid-course

Doctors patients mention

  • Dr. Scott Frey · 19 reviews
  • Dr. William Hatcher · 8 reviews
  • Dr. Valerie Lascala · 1 review
Last 90 days
39 reviews
averaging 4.8★
Last 12 months
122 reviews
averaging 4.9★
Owner replies
100% of reviews
Compared with Norfolk
Higher rated than 79%
of 14 practices we track
Reviews per month
18
Oct 2023Sep 2026
Reviews per month
Oct 20236
Nov 20232
Dec 20234
Jan 20244
Feb 20241
Mar 20249
Apr 20246
May 20242
Jun 20242
Jul 20244
Aug 20243
Sep 20243
Oct 20245
Nov 20243
Dec 20241
Jan 20255
Feb 20251
Mar 20256
Apr 20253
May 20253
Jun 20253
Jul 20250
Aug 20252
Sep 20253
Oct 20253
Nov 20251
Dec 20255
Jan 202615
Feb 202612
Mar 202614
Apr 202612
May 202611
Jun 202612
Jul 202618
Aug 202614
Sep 20264
Star ratings
  • 5★227
  • 4★3
  • 3★1
  • 2★0
  • 1★9
Average rating by year
  • 20225.0
  • 20234.9
  • 20244.7
  • 20254.6
  • 20264.9
1★5★
Treatments patients mention
  • Braces31
  • Invisalign / clear aligners24
  • Retainers6
  • Early (phase 1) treatment4
What patients talk about
PraiseCriticism
  • Friendly staff45 / 4
  • The orthodontist27 / 3
  • Great with kids27
  • Office & technology27 / 1
  • Clear explanations25 / 2
  • Scheduling & wait times17 / 2
  • Gentle, comfortable care17
  • Treatment results13 / 4
What patients talk about
ThemePraiseCriticism
Friendly staff454
The orthodontist273
Great with kids270
Office & technology271
Clear explanations252
Scheduling & wait times172
Gentle, comfortable care170
Treatment results134

Advertisement

Claim your profile free to remove ads from this page.

Recent reviews from Google

4.9
196 reviews
Leira Althea
Leira Althea
a month ago
“

I went in to hopefully get my final trays to complete treatment, but since I’ve had some major work done and it put the final tray on hold. I was under the impression that the trays would be covered since my plan wasn’t necessarily “completed” however after that appointment I did end up starting back onto treatment which I wasn’t sure as to why I am paying for another session. The staff is eager to help, but also have me pay either way so some more explanation on that could’ve been nice. Overall great experience as to why I’ve maintained a long standing (3 year relationship with them) , but I do think The treatment coordinator can explain the financial process a little better rather than sending a financial contract immediately.

Review from Google

sequoya weaver
sequoya weaver
a month ago
“

I would absolutely NOT recommend this orthodontist. The whole “custom bracket” system they claim to use was a complete joke in my experience. The actual Orthodontists may have spent no more than 5 minutes with me or less during my initial braces application and all following appointments. I had brackets literally fall out of my mouth RIGHT AFTER appointments… without eating or drinking anything. I eventually moved and transferred to a different orthodontist. After evaluating my braces and treatment—or lack thereof, since there were minimal notes and incorrect scans sent over—they ended up removing everything and told me we basically have to start my treatment over from scratch, with another fee of course 😀 So, now $7k out of pocket now 😀. On top of that, I realized my wires had only been changed TWICE in an entire 6-month period with H&F, because most of my appointments were spent fixing broken brackets. So after months of appointments and money spent, I’m now starting over with another orthodontist. 😀 I genuinely wish I had gone somewhere else from the beginning.

Review from Google

Anna Estrada
Anna Estrada
a month ago
“

I’ve had an excellent experience with Hatcher & Frey! The staff and orthodontist have been wonderful, welcoming, and professional throughout my treatment. I’m very happy with my experience so far and excited to see my final results! Highly recommend!

Review from Google

Charisse Cason
Charisse Cason
a month ago
“

I had the most amazing experience on that day of getting my braces. When I entered the back it was personality and professionalism! I’m so glad that I was referred there! I can’t wait to go back to get my bottom braces put on. Thank you!!!!!

Review from Google

Romina Perez
Romina Perez
a month ago
“

I just had my appointment to pick up my first two sets of Invisalign at Hatcher and Frey, and I am beyond impressed with the entire experience. Going to an appointment with young kids can usually be stressful, but the team here went above and beyond to make us all feel welcome. From the moment we walked in, the front desk staff was incredibly polite and warm. When I had to step out to change my baby daughter, the staff was so understanding and accommodating. My 4 year old was entertained with coloring (they had coloring sheets and crayons up at the front) They also had water bottles to offer. The clinical staff in the back were equally wonderful. They gave my son an Inflatable soccer ball to play with while they discussed the Invisalign treatment with me. They were extremely clear, informative, and made sure I felt totally comfortable and prepared with my new Invisalign trays before leaving. The overall environment of the office is so calm and relaxed, which immediately puts you at ease. If you are looking for an orthodontist that combines top-tier professional care with genuine family-friendly hospitality, Hatcher and Frey is the absolute best!

Review from Google

Read all 196 reviews on Google →

Questions about this practice

What orthodontic treatments does Hatcher & Frey Orthodontics offer?+
Hatcher & Frey Orthodontics offers: Early Treatment, Invisalign, Clear Aligners, Traditional Braces, Retainers.
Does Hatcher & Frey Orthodontics accept dental insurance?+
Hatcher & Frey Orthodontics accepts Aetna, Anthem, Delta Dental PPO, Delta Dental Premier, Fep Blue.
Does Hatcher & Frey Orthodontics offer free consultations?+
Yes, Hatcher & Frey Orthodontics offers a free initial orthodontic consultation. Call (757) 381-6663 or book online to schedule.
Is Hatcher & Frey Orthodontics accepting new patients?+
Hatcher & Frey Orthodontics is currently welcoming new patients in Norfolk, VA. Call (757) 381-6663 or book online to schedule.
Where is Hatcher & Frey Orthodontics located?+
Hatcher & Frey Orthodontics is located at 1541 Premium Outlets Blvd #140. Get directions: https://maps.google.com/?cid=1988213020840320155&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Hatcher & Frey Orthodontics?+
Hatcher & Frey Orthodontics office hours: Mon 7:00 AM–5:00 PM, Tue 7:00 AM–5:00 PM, Wed 7:00 AM–5:00 PM, Thu 7:00 AM–5:00 PM, Fri 7:00 AM–1:00 PM, Sat Closed–Closed, Sun Closed–Closed.
Does Hatcher & Frey Orthodontics offer payment plans?+
Yes, Hatcher & Frey Orthodontics offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Hatcher & Frey Orthodontics?+
Hatcher & Frey Orthodontics is staffed by Dr. Scott Frey, Dr. Valerie LaScala, Dr. Gregory Hutchins, Dr. William Hatcher. The practice is a member of the American Association of Orthodontists (AAO) and board-certified.
What is the patient rating for Hatcher & Frey Orthodontics?+
Hatcher & Frey Orthodontics has a 4.9-star rating based on 196 patient reviews on Google.
How long has Hatcher & Frey Orthodontics been in practice?+
Hatcher & Frey Orthodontics has been providing orthodontic care since 1999, serving the Norfolk, VA community for over 27 years.

Other Hatcher & Frey Orthodontics locations

Hatcher & Frey Orthodontics
316 Laskin Rd, Virginia Beach · 5.0 (21) · Board certified
View →
Hatcher & Frey Orthodontics
3253 Taylor Rd #100, Chesapeake · 4.9 (523) · Board certified
View →
Hatcher & Frey Orthodontics
1806 Hampton Blvd # B, Norfolk · 4.8 (29) · Board certified
View →

Research with AI

ChatGPTPerplexityClaude
1541 Premium Outlets Blvd #140
Norfolk, VA 23502
Get Directions
(757) 381-6663
smile-365.com/
Book Online
info@smile-365.com
Open in Google Maps
Accepting new patients
Est. 1999
Free Consultation
Payment Plans Available
In-House Financing
Weekend Hours
Virtual Consultations
Online Booking Available

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon7:00 AM – 5:00 PM
Tue7:00 AM – 5:00 PM
Wed7:00 AM – 5:00 PM
Thu7:00 AM – 5:00 PM
Fri7:00 AM – 1:00 PM
SatClosed
SunClosed

Social Profiles

Google reviews synced
SOURCED

Claim your listing to update info, add photos, and respond to reviews. Claimed profiles are ad-free.

Are you the owner? Claim this listing
Back to Norfolk Orthodontists

Nearby orthodontists in Norfolk

Within 3 miles

Behl Orthodontics - Town Center, Virginia Beach, VA

4.8 · (713) · Virginia Beach

✓ Board certified · AAO member

Spencer Dental & Braces

3.6 · (805) · Norfolk · 1.4 mi

✓ Medicaid · Free consult

Spencer Dental & Braces

3.6 · (672) · Norfolk · 2.9 mi

✓ Medicaid · Free consult

View all Norfolk orthodontists →
N
National OrthodonticRegistry

The nationwide directory for finding orthodontic care. 4,706+ practices across all 50 states.

Popular Cities

  • Los Angeles, CA
  • New York City, NY
  • Houston, TX
  • Chicago, IL
  • Phoenix, AZ
  • Miami, FL
  • Dallas, TX
  • Atlanta, GA

Browse by State

  • California
  • Texas
  • Florida
  • New York
  • North Carolina
  • Ohio
  • Arizona
  • Virginia
  • All states →

Discover

  • Find an Orthodontist
  • Invisalign
  • Cost Guides
  • Research
  • About Us
  • Contact

For Practices

  • Claim Your Practice
  • Verified Practice
  • Featured & Premium
  • Practice Login

© 2026 National Orthodontic Registry. All rights reserved.

PrivacyTermsllms.txt