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Board Certified Invisalign Apex Provider serving Hampton Roads with five locations.

About Hatcher & Frey Orthodontics
Invisalign cases like early crossbite correction in kids and rotated-canine fixes come up often, alongside 3D scanning that replaces old-style impressions.
Invisalign and clear aligner treatment come up often in reviews, including crossbite correction in young children and more complex cases involving rotated canines. The office itself gets frequent mention too, with 3D scanning technology and a modern, home-like waiting area instead of a clinical feel. Dr. Scott Frey and Dr. William Hatcher are both named by reviewers, with notes about Dr. Frey personally replacing a retainer and Dr. Hatcher's preference for saving teeth instead of extracting. A handful of reviews mention treatment ending earlier than planned, leading to relapse or an unsatisfactory bite.
Summary of 181 patient reviews, April 2022–September 2026, updated September 2026
Board Certified Invisalign Apex Provider serving Hampton Roads with five locations.
Offers Invisalign, custom braces, and accelerated light therapy treatment. Specializes in comprehensive smile design considering facial balance and overall aesthetics for families and patients of all ages.
Treatments offered
Who They Treat
Hatcher & Frey Orthodontics provides orthodontic treatment for the following age groups:
Technology & Equipment
Hatcher & Frey Orthodontics uses modern orthodontic technology to deliver precise, comfortable treatment.
Orthodontists at this office
Dr. Scott Frey, DDS, MSD
NPI verified · no bio or photo on file
Dr. Valerie LaScala
NPI verified · no bio or photo on file
Dr. Gregory Hutchins, DDS
NPI verified · no bio or photo on file
Dr. William Hatcher, D.D.S,M.S
NPI verified · no bio or photo on file
Insurance accepted
5 plans listedWhat patients say
Latest review 7 weeks ago
What patients praise
Things to know
Who it suits
Doctors patients mention
| Oct 2023 | 6 |
|---|---|
| Nov 2023 | 2 |
| Dec 2023 | 4 |
| Jan 2024 | 4 |
| Feb 2024 | 1 |
| Mar 2024 | 9 |
| Apr 2024 | 6 |
| May 2024 | 2 |
| Jun 2024 | 2 |
| Jul 2024 | 4 |
| Aug 2024 | 3 |
| Sep 2024 | 3 |
| Oct 2024 | 5 |
| Nov 2024 | 3 |
| Dec 2024 | 1 |
| Jan 2025 | 5 |
| Feb 2025 | 1 |
| Mar 2025 | 6 |
| Apr 2025 | 3 |
| May 2025 | 3 |
| Jun 2025 | 3 |
| Jul 2025 | 0 |
| Aug 2025 | 2 |
| Sep 2025 | 3 |
| Oct 2025 | 3 |
| Nov 2025 | 1 |
| Dec 2025 | 5 |
| Jan 2026 | 15 |
| Feb 2026 | 12 |
| Mar 2026 | 14 |
| Apr 2026 | 12 |
| May 2026 | 11 |
| Jun 2026 | 12 |
| Jul 2026 | 18 |
| Aug 2026 | 14 |
| Sep 2026 | 4 |
| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 45 | 4 |
| The orthodontist | 27 | 3 |
| Great with kids | 27 | 0 |
| Office & technology | 27 | 1 |
| Clear explanations | 25 | 2 |
| Scheduling & wait times | 17 | 2 |
| Gentle, comfortable care | 17 | 0 |
| Treatment results | 13 | 4 |
Recent reviews from Google
I went in to hopefully get my final trays to complete treatment, but since I’ve had some major work done and it put the final tray on hold. I was under the impression that the trays would be covered since my plan wasn’t necessarily “completed” however after that appointment I did end up starting back onto treatment which I wasn’t sure as to why I am paying for another session. The staff is eager to help, but also have me pay either way so some more explanation on that could’ve been nice. Overall great experience as to why I’ve maintained a long standing (3 year relationship with them) , but I do think The treatment coordinator can explain the financial process a little better rather than sending a financial contract immediately.
I would absolutely NOT recommend this orthodontist. The whole “custom bracket” system they claim to use was a complete joke in my experience. The actual Orthodontists may have spent no more than 5 minutes with me or less during my initial braces application and all following appointments. I had brackets literally fall out of my mouth RIGHT AFTER appointments… without eating or drinking anything. I eventually moved and transferred to a different orthodontist. After evaluating my braces and treatment—or lack thereof, since there were minimal notes and incorrect scans sent over—they ended up removing everything and told me we basically have to start my treatment over from scratch, with another fee of course 😀 So, now $7k out of pocket now 😀. On top of that, I realized my wires had only been changed TWICE in an entire 6-month period with H&F, because most of my appointments were spent fixing broken brackets. So after months of appointments and money spent, I’m now starting over with another orthodontist. 😀 I genuinely wish I had gone somewhere else from the beginning.
I’ve had an excellent experience with Hatcher & Frey! The staff and orthodontist have been wonderful, welcoming, and professional throughout my treatment. I’m very happy with my experience so far and excited to see my final results! Highly recommend!
I had the most amazing experience on that day of getting my braces. When I entered the back it was personality and professionalism! I’m so glad that I was referred there! I can’t wait to go back to get my bottom braces put on. Thank you!!!!!
I just had my appointment to pick up my first two sets of Invisalign at Hatcher and Frey, and I am beyond impressed with the entire experience. Going to an appointment with young kids can usually be stressful, but the team here went above and beyond to make us all feel welcome. From the moment we walked in, the front desk staff was incredibly polite and warm. When I had to step out to change my baby daughter, the staff was so understanding and accommodating. My 4 year old was entertained with coloring (they had coloring sheets and crayons up at the front) They also had water bottles to offer. The clinical staff in the back were equally wonderful. They gave my son an Inflatable soccer ball to play with while they discussed the Invisalign treatment with me. They were extremely clear, informative, and made sure I felt totally comfortable and prepared with my new Invisalign trays before leaving. The overall environment of the office is so calm and relaxed, which immediately puts you at ease. If you are looking for an orthodontist that combines top-tier professional care with genuine family-friendly hospitality, Hatcher and Frey is the absolute best!
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