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  3. /Durham Orthodontists
  4. /Smile Design - Modern Dentistry
Accepting new patients

Smile Design - Modern Dentistry

Smile Design - Modern Dentistry in Durham, NC, provides orthodontic care for children, teens, and adults seeking clear aligner treatment.

5318 NC-55 #101, Durham, NC 27713
4.9(758 reviews)
Call Now(919) 220-5505Book OnlineWebsiteDirections

About Smile Design - Modern Dentistry

Adult patients turn to Dr. Erfan Imeni for everything from implants to Invisalign, with 3D imaging sometimes used to avoid brackets altogether.

Smile Design is a general dental practice in Durham that also offers Invisalign among its treatments, and its reviews lean heavily toward adult patients rather than children. Dr. Erfan Imeni is frequently described as patient and thorough, explaining findings and treatment options before recommending a path forward, and several reviews mention 3D imaging used to show alternatives to extractions or brackets. Patients who arrive anxious about dental work often note they were put at ease, and the modern office with updated equipment comes up regularly. A handful of reviews describe cost estimates that changed significantly between an initial phone quote and the in-office visit.

Summary of 203 patient reviews, September 2023–September 2026, updated September 2026

Smile Design - Modern Dentistry in Durham, NC, provides orthodontic care for children, teens, and adults seeking clear aligner treatment.

Dr. Erfan Imeni offers Invisalign as the primary orthodontic service, using digital impression technology to capture precise scans for custom treatment planning. This approach eliminates traditional physical impressions and allows patients to visualize their treatment digitally. The practice uses intraoral scanning systems to create detailed digital models of patients' teeth. These scans support accurate aligner fabrication and treatment monitoring throughout the course of care. Patients can schedule appointments through the online booking system. Smile Design - Modern Dentistry accepts major dental insurance and manages all aspects of insurance billing, including claims processing. The practice is in-network with multiple insurance providers, which may reduce out-of-pocket costs for covered services. Payment plans are available for patients who require flexible financing options, and CareCredit is accepted as an additional payment method. The practice has received a 4.9 rating from 758 Google reviews, reflecting patient feedback on clinical care and service experience. Patients in the Durham area considering clear aligner treatment should contact the practice directly for a consultation to determine if Invisalign is appropriate for their specific orthodontic needs.

Treatments offered

InvisalignInvisalign
GuidesHow much does Invisalign cost? →Payment options & financing →

Who They Treat

Smile Design - Modern Dentistry provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

Smile Design - Modern Dentistry uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning
Cone Beam CT (3D X-Ray)
In-House 3D Printing
Laser Dentistry
CBCT
3D printing

Orthodontists at this office

provider
headshot

Dr. Erfan Imeni

NPI verified · no bio or photo on file

Lead OrthodontistAccepting New Patients

Insurance accepted

13 plans listed
AetnaAmeritasBlue Cross Blue ShieldCignaDelta DentalGEHA (Govt Employees)GuardianHumana
In-network with major insurance providers. We manage all aspects of insurance billing to ensure claims are processed efficiently and accurately.

What patients say

Latest review 4 weeks ago

What patients praise

  • Dr. Erfan Imeni is described as taking time to answer questions and explain treatment options, including using 3D imaging to show alternatives to extractions or brackets.
  • Patients with dental anxiety report being calmed before procedures like extractions and implants.
  • The office is described as modern and clean, with updated equipment and a comfortable waiting area.

Things to know

  • A few reviews describe cost estimates that increased substantially between an initial phone quote and the amount presented in office.
  • Some reviews describe feeling pressured toward more expensive treatment, including one account of a filling being delayed pending agreement to a larger treatment plan.

Who it suits

  • Adults seeking general and cosmetic dental care
  • Patients who feel anxious about dental visits

Doctors patients mention

  • Dr. Erfan Imeni · 24 reviews

Orthodontic care in reviews

Reviews mentioning Invisalign describe an easy process with upfront cost explanations during the consultation, and 3D imaging has reportedly been used to show that straightening was possible without extractions. One review also describes a retainer-related pain issue that was accurately diagnosed and treated.

Last 90 days
55 reviews
averaging 4.8★
Last 12 months
219 reviews
averaging 4.8★
Owner replies
29% of reviews
Reviews per month
23
Oct 2023Sep 2026
Reviews per month
Oct 202310
Nov 202316
Dec 20236
Jan 20242
Feb 20244
Mar 20247
Apr 20248
May 20246
Jun 202414
Jul 202413
Aug 202411
Sep 202413
Oct 202415
Nov 20244
Dec 20248
Jan 202513
Feb 202513
Mar 202511
Apr 202518
May 202515
Jun 202513
Jul 202523
Aug 202516
Sep 202521
Oct 202520
Nov 202515
Dec 202511
Jan 202620
Feb 202621
Mar 202616
Apr 202621
May 202619
Jun 202618
Jul 202622
Aug 202620
Sep 202610
Average rating by year
  • 20234.9
  • 20244.9
  • 20254.8
  • 20264.8
1★5★
Treatments patients mention
  • Invisalign / clear aligners5
What patients talk about
PraiseCriticism
  • Friendly staff72 / 3
  • The dentist38 / 2
  • Gentle, comfortable care27 / 3
  • Clear explanations24 / 1
  • Office & technology21 / 1
  • Cost, insurance & financing9 / 4
  • Treatment results11
  • Scheduling & wait times7 / 3
What patients talk about
ThemePraiseCriticism
Friendly staff723
The dentist382
Gentle, comfortable care273
Clear explanations241
Office & technology211
Cost, insurance & financing94
Treatment results110
Scheduling & wait times73

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Recent reviews from Google

4.9
758 reviews
Zoya Hannani
Zoya Hannani
a month ago
“

This office is so friendly and welcoming. I actually observed how nice they are to the patients as soon as they enter the office. It's genuine respect and kindness. Every medical office needs to take notes from this office. They are so professional and just down to earth, I mean start from the front office ladies to the back assistance and the hygienists and the doctors. They really have a great crew. They are just real people with the joy they have in the office. It's a family where they are just enjoy being there and have a great day at work and you can feel it amongst the staff. It's just a great experience every time I go get anything done in this beautiful place. I really appreciate the kind feeling I get and how they treat people like they are family. Thank you guys.

Review from Google

Chante White
Chante White
2 months ago
“

I love this place and the people who work there. This was the most comfortable that I have been at a dentist in a very long time. I’m excited to begin this new journey

Review from Google

Joe Ann Perry
Joe Ann Perry
2 months ago
“

I jst love smile design they do great work and they make sure you are comfortable with everything I jst love going there to make them smile and laugh

Review from Google

Saundra Daniels
Saundra Daniels
2 months ago
“

I always have a great experience at Smile Design - Modern Dentistry. I receive all of my regular dental cleanings/services as well as Invisalign treatments at this office.The staff is great...they actually act like they enjoy their jobs!

Review from Google

Shabrericysha Broadway
Shabrericysha Broadway
2 months ago
“

I love the dentist and the office is state of the art but it feels to me like when I’m not approved for 40,000 all n x then the rest of my care goes by the waist side. I’ve needed the same filling for over a year and I go in for a cleaning and each time I’m not approved for full teeth replacements I don’t get my cavity filled. It’s a nice office if you want extensive work done and the massage chairs are awesome 🤩

Review from Google

Read all 758 reviews on Google →

Questions about this practice

What orthodontic treatments does Smile Design - Modern Dentistry offer?+
Smile Design - Modern Dentistry offers: Invisalign.
Does Smile Design - Modern Dentistry accept dental insurance?+
Smile Design - Modern Dentistry accepts Aetna, Ameritas, Blue Cross Blue Shield, Cigna, Delta Dental, and others.
Is Smile Design - Modern Dentistry accepting new patients?+
Smile Design - Modern Dentistry is currently welcoming new patients in Durham, NC. Call (919) 220-5505 or book online to schedule.
Where is Smile Design - Modern Dentistry located?+
Smile Design - Modern Dentistry is located at 5318 NC-55 #101. Get directions: https://maps.google.com/?cid=159926526442588249&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Smile Design - Modern Dentistry?+
Smile Design - Modern Dentistry office hours: Mon Closed–Closed, Tue 7:00 AM–3:00 PM, Wed 7:00 AM–3:00 PM, Thu 7:00 AM–3:00 PM, Fri 7:00 AM–3:00 PM, Sat Closed–Closed, Sun Closed–Closed.
Does Smile Design - Modern Dentistry offer payment plans?+
Yes, Smile Design - Modern Dentistry offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Smile Design - Modern Dentistry?+
Smile Design - Modern Dentistry is staffed by Dr. Erfan Imeni.
What is the patient rating for Smile Design - Modern Dentistry?+
Smile Design - Modern Dentistry has a 4.9-star rating based on 758 patient reviews on Google.

Other Smile Design - Modern Dentistry locations

Dr. Erfan Imeni, DDS
5318 NC-55 #101, Durham · 4.9 (250)
View →

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5318 NC-55 #101
Durham, NC 27713
Get Directions
(919) 220-5505
smiledesigndurham.com/
Book Online
dentistry@smiledesigndurham.com
Open in Google Maps
Accepting new patients
Payment Plans Available
Weekend Hours
Same-Day Appointments
Online Booking Available
Emergency Hours Available

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFCCareCredit
MonClosed
Tue7:00 AM – 3:00 PM
Wed7:00 AM – 3:00 PM
Thu7:00 AM – 3:00 PM
Fri7:00 AM – 3:00 PM
SatClosed
SunClosed

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Back to Durham Orthodontists

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View all Durham orthodontists →
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