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Accepting new patients

Hess Orthodontics

Hess Orthodontics serves children, teens, and adults across six locations in West Coastal and Central Florida with modern orthodontic treatments including Invisalign, Damon Braces, and early treatment options.

5911 N Honore Ave #222, Sarasota, FL 34243
4.8(255 reviews)
Call Now(941) 870-3370Book OnlineWebsiteDirections
Hess Orthodontics

About Hess Orthodontics

Personalized welcome boards greet new patients, and Dr. Matthew Baker draws praise for honest, conservative treatment planning rather than over-treating.

Personalized welcome boards and a warm front desk are recurring notes across many visits at Hess Orthodontics. Dr. Matthew Baker is often praised for honest, conservative treatment planning, including cases where he avoided unnecessary tooth extraction, and reviews frequently mention patience with young or anxious children during braces and Invisalign treatment. A number of reviews also note longer-than-expected treatment timelines and some frustration tied to doctor turnover and scheduling with the front desk.

Summary of 182 patient reviews, February 2014–August 2026, updated September 2026

Hess Orthodontics serves children, teens, and adults across six locations in West Coastal and Central Florida with modern orthodontic treatments including Invisalign, Damon Braces, and early treatment options.

The practice has created over 12,000 smiles in 15 years and offers flexible financing and free initial consultations.

Treatments offered

InvisalignInvisalignSelf-Ligating BracesSelf-Ligating BracesEarly TreatmentEarly Treatment
Clear Aligners
$4,000 - $8,000
Consultation
Free
GuidesHow much does Invisalign cost? →Payment options & financing →

Who They Treat

Hess Orthodontics provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

* Pricing ranges are estimates. Contact the practice for a personalized quote.

Orthodontists at this office

provider
headshot

Dr. Michael Hess, DMD, MS

NPI verified · no bio or photo on file

Lead OrthodontistNPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Paiyal Popat, DMD, MS

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Laura Rey

NPI verified · no bio or photo on file

Accepting New Patients
provider
headshot

Dr. Ioanna Ulrich, DMD

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Chris Cetta

NPI verified · no bio or photo on file

Accepting New Patients
provider
headshot

Dr. MATTHEW STEVEN BAKER --, D.D.S., M.S.

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients17 yrs experience

Insurance accepted

6 plans listed
AetnaDelta Dental PPODelta Dental PremierHumanaRenaissance DentalUnited Concordia
We work with most insurance companies. If your insurance covers orthodontic treatment, we will work to help you receive the maximum coverage allowed by your insurance. Our dedicated team works with you to determine the best treatment plan and file claims for your estimated benefits.

What patients say

Latest review 2 months ago

What patients praise

  • The front desk is noted for personal touches like welcome boards for new patients and warm greetings across many visits.
  • Dr. Matthew Baker is described as honest and thorough, with several reviews crediting him for avoiding unnecessary tooth extraction.
  • Reviews often mention patience with young or nervous children, including calming anxious kids during their first appointments.

Things to know

  • A few reviews describe difficulty reaching the office by phone and scheduling conflicts tied to limited weekday hours.
  • Some reviews mention doctor turnover and treatment timelines running longer than originally planned, including one case where braces were reportedly removed before treatment was finished.

Who it suits

  • Families with multiple children in treatment
  • Young children starting early treatment
  • Adults pursuing Invisalign or braces

Doctors patients mention

  • Dr. Matthew Baker · 38 reviews
  • Dr. Chris Cetta · 3 reviews
Last 12 months
19 reviews
averaging 4.0★
Owner replies
49% of reviews
Reviews per month
6
Oct 2023Sep 2026
Reviews per month
Oct 20233
Nov 20232
Dec 20234
Jan 20246
Feb 20244
Mar 20245
Apr 20242
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Jul 20240
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Dec 20240
Jan 20256
Feb 20254
Mar 20254
Apr 20250
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Oct 20252
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Jan 20263
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Star ratings
  • 5★244
  • 4★4
  • 3★0
  • 2★3
  • 1★8
Average rating by year
  • 20145.0
  • 20165.0
  • 20174.5
  • 20185.0
  • 20195.0
  • 20205.0
  • 20215.0
  • 20225.0
  • 20234.9
  • 20244.8
  • 20254.6
  • 20263.9
1★5★
Treatments patients mention
  • Braces55
  • Invisalign / clear aligners15
  • Retainers3
  • Early (phase 1) treatment3
What patients talk about
PraiseCriticism
  • Friendly staff108 / 3
  • The orthodontist39 / 6
  • Great with kids36 / 2
  • Treatment results23 / 2
  • Clear explanations20 / 2
  • Scheduling & wait times12 / 7
  • Office & technology15
  • Gentle, comfortable care12 / 1
What patients talk about
ThemePraiseCriticism
Friendly staff1083
The orthodontist396
Great with kids362
Treatment results232
Clear explanations202
Scheduling & wait times127
Office & technology150
Gentle, comfortable care121

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Recent reviews from Google

4.8
255 reviews
Christina Gilliam
Christina Gilliam
Edited a month ago
“

Hess orthodontist Sarasota such an amazing office. You’re always greeted with a smile, Very helpful and understanding to me. I was given a smile that I so much dreamed of.. this office is a 10 out of 10 and I want to get a big thanks to everyone

Review from Google

a p
a p
4 months ago
“

Hess orthodontics at University in Sarasota has the best all around staff. Dr cetta is by far the most knowledgeable and kind orthodontist in Sarasota/Bradenton. The office staff here, with Kristy as the coordinator, truly cares about each patient and takes their time to make sure all questions and hesitations are answered. Lacy and all the office techs are amazing. We had 5 consults with different doctors in the area and I am so verily glad we landed here. This is THE PLACE to go for your orthodontic needs.

Review from Google

Hans Rodgers
Hans Rodgers
4 months ago
“

They’re the absolute best! And I haven’t even stopped by yet… called them because we were in dire need of an Invisalign removal tool, while being closed in the Sarasota store (Myra I believe it’s spelled, sorry 😅) called the store and some how , some way got the Lab section to help out by setting a tool outside for us.. 10/10

Review from Google

Jessica Mckaig
Jessica Mckaig
6 months ago
“

My son has been a patient here for almost two years. While the facility is great and the doctors are good, it has been extremely difficult to schedule appointments at both the Parrish and Sarasota locations. I have left three voicemails and called daily for the past week without being able to reach anyone. On the rare occasions I do get through, the gentleman who usually handles scheduling has been quite rude. The quality of care is appreciated, but the scheduling department seriously needs improvement. My daughter now needs braces soon, I don’t think we will be returning here.

Review from Google

April Halstead
April Halstead
8 months ago
“

Team Hess did a stellar job seeing me as a new patient needing a replacement for my broken lingual bar retainer. I was not their original orthodontic patient. Having called other orthodontic practices in Sarasota, no one was willing to help a patient like me. I was lucky to get a referral from another office. From Tiffany, who answered the phone with the greeting, ‘It’s a great day at Hess Orthodontics, How can we make you feel better? & got me scheduled for the next day — Romaya & Mayra in the front office, to Lisa who took my images, to Hector my Hero, who politely, professionally, expertly, & compassionately removed & replaced my retainer — they are ALL Rock Stars! I’m so very grateful for their amazing service with big beautiful, authentic smiles! I thank them & highly recommend Hess Orthodontics!

Review from Google

Read all 255 reviews on Google →

Questions about this practice

What orthodontic treatments does Hess Orthodontics offer?+
Hess Orthodontics offers: Invisalign, Self-Ligating Braces, Early Treatment.
Does Hess Orthodontics accept dental insurance?+
Hess Orthodontics accepts Aetna, Delta Dental PPO, Delta Dental Premier, Humana, Renaissance Dental, and others.
Does Hess Orthodontics offer free consultations?+
Yes, Hess Orthodontics offers a free initial orthodontic consultation. Call (941) 870-3370 or book online to schedule.
Is Hess Orthodontics accepting new patients?+
Hess Orthodontics is currently welcoming new patients in Sarasota, FL. Call (941) 870-3370 or book online to schedule.
Where is Hess Orthodontics located?+
Hess Orthodontics is located at 5911 N Honore Ave #222. Get directions: https://maps.google.com/?cid=6081979186511838667&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Hess Orthodontics?+
Hess Orthodontics office hours: Mon 8:00 AM–5:00 PM, Tue 7:30 AM–4:30 PM, Wed 8:00 AM–5:00 PM, Thu 8:00 AM–5:00 PM, Fri 7:00 AM–4:00 PM, Sat Closed–Closed, Sun Closed–Closed.
Does Hess Orthodontics offer payment plans?+
Yes, Hess Orthodontics offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Hess Orthodontics?+
Hess Orthodontics is staffed by Dr. Michael Hess, Dr. Paiyal Popat, Dr. Laura Rey, Dr. Ioanna Ulrich, Dr. Chris Cetta, Dr. MATTHEW STEVEN BAKER --.
What is the patient rating for Hess Orthodontics?+
Hess Orthodontics has a 4.8-star rating based on 255 patient reviews on Google.
How long has Hess Orthodontics been in practice?+
Hess Orthodontics has been providing orthodontic care since 2009, serving the Sarasota, FL community for over 17 years.

Other Hess Orthodontics locations

Imagine Orthodontic Studio Orlando FL
1411 W Sand Lake Rd # D, Orlando · 4.9 (156) · Board certified
View →
Brace Place
9806 N 56th St, Tampa · 4.9 (97) · Board certified
View →
Imagine Orthodontic Studio Tampa FL
11502 N 56th St, Temple Terrace · 4.9 (1190) · Board certified
View →
Imagine Orthodontic Studio St. Petersburg FL
7348 US-19, Pinellas Park · 4.9 (317) · Board certified
View →
Brace Place
3719 24th St, Lubbock · 4.3 (97)
View →

Research with AI

ChatGPTPerplexityClaude
5911 N Honore Ave #222
Sarasota, FL 34243
Get Directions
(941) 870-3370
hessorthodontics.com/&y_source=1_MzY3NzgzNTItNzE1LWxvY2F0aW9uLndlYnNpdGU%3D
Book Online
info@hessorthodontics.com
Open in Google Maps
Accepting new patients
Est. 2009
Free Consultation
Payment Plans Available
In-House Financing
Evening Hours
Online Booking Available

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon8:00 AM – 5:00 PM
Tue7:30 AM – 4:30 PM
Wed8:00 AM – 5:00 PM
Thu8:00 AM – 5:00 PM
Fri7:00 AM – 4:00 PM
SatClosed
SunClosed

Social Profiles

Hess Orthodontics on TikTok
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