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Board CertifiedAAO MemberAccepting new patients

Novus Orthodontics

Novus Orthodontics – Greenville is a modern orthodontic practice offering traditional braces, Invisalign clear aligners, accelerated treatments, and sleep apnea solutions for patients of all ages.

105-A State Park Rd, Greenville, SC 29609
4.9(156 reviews)
Call Now(864) 400-0273WebsiteDirections

About Novus Orthodontics

Dr. Phillip Goodman's practice draws patients switching mid-treatment from other offices and is often noted as significantly cheaper, with free consults and financing for hardship cases.

Novus Orthodontics sees a notable number of patients who transfer in partway through treatment elsewhere, often citing cost as a factor: reviews mention free consultations, payment plans for financial hardship, and prices roughly $2,000 below competing offices. Dr. Phillip Goodman is frequently described as personable and willing to avoid unnecessary procedures, such as skipping a tooth extraction another office recommended. Braces are the most discussed treatment, with many reviews noting steady progress and staff who know patients by name.

Summary of 100 patient reviews, November 2017–May 2026, updated September 2026

Novus Orthodontics – Greenville is a modern orthodontic practice offering traditional braces, Invisalign clear aligners, accelerated treatments, and sleep apnea solutions for patients of all ages.

Led by board-certified Dr. Sarah Thompson, the practice features state-of-the-art 3D scanning technology and digital imaging, serving the Greenville, SC area and surrounding communities.

Treatments offered

Early TreatmentEarly TreatmentInvisalignInvisalignTraditional BracesTraditional BracesRetainersRetainers
GuidesHow much does Invisalign cost? →Adult braces cost guide →Teen braces cost guide →

Who They Treat

Novus Orthodontics provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

Novus Orthodontics uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning
Accelerated Treatment
iTero/TRIOS
accelerated ortho

Orthodontists at this office

provider
headshot

Dr. Sarah Thompson, O.T.

NPI verified · no bio or photo on file

Lead OrthodontistNPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Lang Foster

NPI verified · no bio or photo on file

Accepting New Patients
provider
headshot

Dr. Diane Piccioni

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Keith Street, DMD

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

Dr. PHILLIP M GOODMAN --, DDS

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients10 yrs experience

Insurance accepted

5 plans listed
AetnaCareingtonDenteMaxRenaissance DentalUnited Concordia
We accept many dental insurance plans and help you maximize any orthodontic benefits available. We work with many dental insurance providers and offer flexible payment options.

What patients say

Latest review 5 months ago

What patients praise

  • Reviews often mention costs well below other offices, including free consults and payment plans for families facing financial hardship.
  • A number of patients describe transferring their treatment here mid-course, sometimes after another office recommended more aggressive intervention.
  • Dr. Goodman is repeatedly described as spending real time with patients and explaining decisions honestly, even when it means less profit for the practice.

Who it suits

  • Patients transferring mid-treatment from another orthodontist
  • Families weighing cost and financing options
  • Anxious or nervous patients

Doctors patients mention

  • Dr. Phillip Goodman · 20 reviews
  • Dr. Diane Piccioni · 1 review
Last 12 months
19 reviews
averaging 5.0★
Owner replies
1% of reviews
Reviews per month
21
Oct 2023Sep 2026
Reviews per month
Oct 20230
Nov 20231
Dec 20230
Jan 20241
Feb 202410
Mar 20240
Apr 20240
May 20246
Jun 20248
Jul 20240
Aug 20240
Sep 20240
Oct 20240
Nov 20240
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Jan 20250
Feb 20250
Mar 20250
Apr 20250
May 202521
Jun 20254
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Aug 20252
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Jan 20260
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Mar 20269
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May 20268
Jun 20260
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Star ratings
  • 5★161
  • 4★1
  • 3★0
  • 2★0
  • 1★3
Average rating by year
  • 20175.0
  • 20185.0
  • 20194.6
  • 20205.0
  • 20215.0
  • 20225.0
  • 20234.3
  • 20245.0
  • 20255.0
  • 20265.0
1★5★
Treatments patients mention
  • Braces40
What patients talk about
PraiseCriticism
  • The orthodontist30 / 2
  • Friendly staff25 / 1
  • Scheduling & wait times10 / 2
  • Treatment results11
  • Cost, insurance & financing10
  • Great with kids9
  • Clear explanations7
  • Gentle, comfortable care7
What patients talk about
ThemePraiseCriticism
The orthodontist302
Friendly staff251
Scheduling & wait times102
Treatment results110
Cost, insurance & financing100
Great with kids90
Clear explanations70
Gentle, comfortable care70

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Recent reviews from Google

4.9
156 reviews
Phyllis Benavidez
Phyllis Benavidez
3 months ago
“

All in this office are such great people. They always greet you with a great smile and welcome you and do a great job. I would recommend them highly.

Review from Google

Bonnie Smith
Bonnie Smith
3 months ago
“

I love this office, been going here a little over a year. We moved from out of state and they took over care of my daughters braces. Its like one big open room where you can see them working on your child while your waiting. The doctor is always visible and always has something funny and nice to say. The office staff are all kind. Never rushed. Its not too busy and never a wait. I feel liked we got soooo lucky finding this place. I can not recommend enough! Cherrydale location

Review from Google

Manuela Jimenez
Manuela Jimenez
3 months ago
“

Wonderful staff, very kind, helpful, and professional. I visited a few other orthodontic offices for consultations and I'm so glad I went with Novus instead. I'm very happy with my decision! Definitely recommend!

Review from Google

Lisa Saunders
Lisa Saunders
3 months ago
“

Greatest most friendly doctors and technicians highly recommend affordable awesome choice in music

Review from Google

Mark Remi
Mark Remi
4 months ago
“

I’ve never had any ortho work done prior to this, and the entire process has been amazing. Dr. Piccioni, Dawn, & Hannah have all been incredibly thorough, explaining each step in detail and setting clear expectations throughout the process. The experience has been comfortable, easy, and reassuring from day one. Love this team!

Review from Google

Read all 156 reviews on Google →

Questions about this practice

What orthodontic treatments does Novus Orthodontics offer?+
Novus Orthodontics offers: Early Treatment, Invisalign, Traditional Braces, Retainers.
Does Novus Orthodontics accept dental insurance?+
Novus Orthodontics accepts Aetna, Careington, DenteMax, Renaissance Dental, United Concordia.
Does Novus Orthodontics offer free consultations?+
Yes, Novus Orthodontics offers a free initial orthodontic consultation. Call (864) 400-0273 to schedule.
Is Novus Orthodontics accepting new patients?+
Novus Orthodontics is currently welcoming new patients in Greenville, SC. Call (864) 400-0273 to schedule.
Where is Novus Orthodontics located?+
Novus Orthodontics is located at 105-A State Park Rd. Get directions: https://maps.google.com/?cid=17100508935963050171&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Novus Orthodontics?+
Novus Orthodontics office hours: Mon 8:30 AM–5:00 PM, Tue 8:30 AM–5:00 PM, Wed 8:30 AM–5:00 PM, Thu 8:30 AM–5:00 PM, Fri Closed–Closed, Sat Closed–Closed, Sun Closed–Closed.
Does Novus Orthodontics offer payment plans?+
Yes, Novus Orthodontics offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Novus Orthodontics?+
Novus Orthodontics is staffed by Dr. Sarah Thompson, Dr. Lang Foster, Dr. Diane Piccioni, Dr. Keith Street, Dr. PHILLIP M GOODMAN --. The practice is a member of the American Association of Orthodontists (AAO) and board-certified.
What is the patient rating for Novus Orthodontics?+
Novus Orthodontics has a 4.9-star rating based on 156 patient reviews on Google.
How long has Novus Orthodontics been in practice?+
Novus Orthodontics has been providing orthodontic care since 1990, serving the Greenville, SC community for over 36 years.

Other Novus Orthodontics locations

Novus Orthodontics
116-A Atrium Way, Columbia · 4.9 (140) · Board certified
View →
Novus Orthodontics
2302-A, 2302 Bush River Rd, Columbia · 4.9 (76) · Board certified
View →

Research with AI

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105-A State Park Rd
Greenville, SC 29609
Get Directions
(864) 400-0273
myaffordablebraces.com/location/greenville/
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Accepting new patients
Est. 1990
Free Consultation
Payment Plans Available

Accessibility & Parking

Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon8:30 AM – 5:00 PM
Tue8:30 AM – 5:00 PM
Wed8:30 AM – 5:00 PM
Thu8:30 AM – 5:00 PM
FriClosed
SatClosed
SunClosed
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Back to Greenville Orthodontists

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View all Greenville orthodontists →
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