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  3. /Charlotte Orthodontists
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Board CertifiedAccepting new patients

SouthEnd Premier Dentistry

SouthEnd Premier Dentistry in Charlotte, North Carolina, provides orthodontic care for patients seeking clear aligner treatment in the Charlotte area.

1520 South Blvd Suite 110, Charlotte, NC 28203
4.6(1,358 reviews)
Call Now(704) 397-3125Book OnlineWebsiteDirections
SouthEnd Premier Dentistry

About SouthEnd Premier Dentistry

Many patients arrive mid-treatment from other offices, though ownership changes and dentist turnover have left some describing inconsistent care and communication gaps.

SouthEnd Premier Dentistry is a general dental practice that also offers Invisalign, traditional braces, clear aligners, and retainers. A notable share of reviews come from patients transferring mid-treatment from another office, and several mention repeated ownership and staffing changes affecting continuity of care. Anxious patients often say background music, videos, and gentle cleanings helped ease dental fear, and the office itself is frequently called clean and modern. Cost surprises and pressure to accept extensive treatment plans come up often enough to be worth noting.

Summary of 204 patient reviews, February 2021–September 2026, updated September 2026

SouthEnd Premier Dentistry in Charlotte, North Carolina, provides orthodontic care for patients seeking clear aligner treatment in the Charlotte area.

Dr. Athena Vu and Dr. Lang Thach lead the practice, offering Invisalign as the primary orthodontic treatment option for teens and adults who prefer a discreet alternative to traditional braces. The practice uses digital impressions with intraoral scanning technology to create precise treatment models without conventional mold materials. This digital workflow supports accurate aligner fabrication and allows patients to visualize their treatment plan before beginning. Invisalign aligners gradually shift teeth into position through a series of custom-made, removable trays that patients change at prescribed intervals. SouthEnd Premier Dentistry accepts most major dental insurance plans, though coverage for orthodontic services varies by individual policy. Patients are encouraged to contact the office directly to verify whether their specific plan is accepted and what portion of treatment costs may be covered. Payment plans are available to help manage out-of-pocket expenses. The practice offers online booking for initial consultations and routine appointments. Serving Charlotte and surrounding communities in North Carolina, the practice has earned a 4.6 rating from over 1,300 patient reviews. Eligibility for Invisalign treatment depends on individual dental conditions and alignment goals, which are determined during an in-person evaluation.

Treatments offered

InvisalignInvisalignRetainersRetainersClear AlignersClear AlignersTraditional BracesTraditional Braces
GuidesHow much does Invisalign cost? →Clear aligner costs explained →Adult braces cost guide →

Who They Treat

SouthEnd Premier Dentistry provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

SouthEnd Premier Dentistry uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning
In-House 3D Printing
iTero/TRIOS
3D printing

Orthodontists at this office

provider
headshot

Dr. Athena Vu, DDS

NPI verified · no bio or photo on file

Lead OrthodontistNPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Lang Thach, DMD

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients

Insurance accepted

4 plans listed
AetnaDenteMaxHumanaUnited Concordia
Accepts most major dental insurance plans; patients advised to call to confirm coverage for their specific plan.

What patients say

Latest review 6 weeks ago

What patients praise

  • Anxious patients often mention that background music and videos during procedures made appointments easier to get through.
  • Hygienists and front-desk staff are frequently praised by name for warm, gentle care.
  • The office is often described as clean and modern, with amenities like TVs and massage chairs during treatment.

Things to know

  • Some reviews describe surprise bills, insurance claims filed incorrectly, or price quotes that changed significantly by the time of final charges.
  • A number of reviewers report being told they needed extensive treatment, such as multiple fillings, that a second opinion did not find necessary.

Who it suits

  • Patients transferring mid-treatment from another office
  • Anxious or nervous patients

Doctors patients mention

  • Dr. Athena Vu · 9 reviews
  • Dr. Lang Thach · 2 reviews
  • Dr. Sanders · 34 reviews
  • Dr. Picot · 26 reviews

Orthodontic care in reviews

Reviews mentioning orthodontic treatment describe delays in receiving final Invisalign trays and retainers, along with an extra charge for a broken bracket and a quote of around $6,400 for minor spacing correction.

Last 90 days
14 reviews
averaging 3.6★
Last 12 months
52 reviews
averaging 3.1★
Owner replies
50% of reviews
Reviews per month
9
Oct 2023Sep 2026
Reviews per month
Oct 20234
Nov 20232
Dec 20236
Jan 20244
Feb 20245
Mar 20245
Apr 20249
May 20246
Jun 20243
Jul 20241
Aug 20241
Sep 20242
Oct 20246
Nov 20246
Dec 20241
Jan 20255
Feb 20257
Mar 20252
Apr 20258
May 20253
Jun 20252
Jul 20251
Aug 20251
Sep 20251
Oct 20255
Nov 20254
Dec 20255
Jan 20262
Feb 20264
Mar 20267
Apr 20265
May 20262
Jun 20263
Jul 20266
Aug 20260
Sep 20268
Average rating by year
  • 20194.2
  • 20204.4
  • 20214.4
  • 20224.5
  • 20234.1
  • 20243.5
  • 20253.6
  • 20263.0
1★5★
Treatments patients mention
  • Invisalign / clear aligners5
  • Braces3
What patients talk about
PraiseCriticism
  • The dentist66 / 34
  • Friendly staff75 / 11
  • Gentle, comfortable care46 / 5
  • Cost, insurance & financing3 / 31
  • Clear explanations23 / 10
  • Scheduling & wait times9 / 16
  • Sales pressure0 / 23
  • Responsiveness9 / 14
What patients talk about
ThemePraiseCriticism
The dentist6634
Friendly staff7511
Gentle, comfortable care465
Cost, insurance & financing331
Clear explanations2310
Scheduling & wait times916
Sales pressure023
Responsiveness914

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Recent reviews from Google

4.6
1,358 reviews
Chris Stocker
Chris Stocker
Edited 2 months ago
“

I wanted to find a dentist closer to the house, so I decided to give this office a try and see if it could become my new dental home. As a new patient, I came in expecting a routine cleaning. I had X-rays taken, gum measurements completed, and met with the dentist. To be clear, the dentist was extremely nice, and the staff themselves are not the issue. After the exam, I was told I needed a deep cleaning that would require four separate appointments, each lasting about an hour to an hour and a half over the next several weeks. I declined and asked if I could simply have a routine cleaning instead. I was told that because I had now been diagnosed, a routine cleaning was no longer an option and that the only treatment available was the four-session deep cleaning. What concerns me is that I left without any cleaning at all and was presented with a treatment plan that would cost insurance more than $900, plus my additional out-of-pocket expenses. As a new patient, that experience felt frustrating and left me questioning whether the recommended treatment was truly necessary or whether there should have been a more reasonable path forward. Scam? Not sure. Disappointed with the bait and switch? 100000%

Review from Google

Rebecca L
Rebecca L
Edited 2 months ago
“

I recently moved from out of state and was late on a cleaning. I found this office as a recommendation from a co-worker, so decided to go despite seeing bad reviews. Unfortunately, the one scathing reviews are warranted. On my first visit, I received xrays but a minimal exam and then was told I have three cavities, an active gum infection and needed a deep cleaning. The dentist was nice but spent very little time explaining his recommendations. Thankfully I was able to secure an appointment at my old dentist's office and received a second opinion as I have been very meticulous about my teeth and actually had no pain at all (even though small cavities probably don't cause pain) and the dentist did not do an exam. My old office actually did a full and thorough exam on my teeth and said I don't have any cavities, don't have gum inflammation and don't need a deep cleaning. They reviewed the treatment plan from South End "premier" dentistry and said that one tooth that I was told had a cavity was a stain and the others were grooves. They confirmed that I did not have any cavities. I try to take good and bad reviews with a grain of salt, but this office deserves the negative reviews it has received. I do NOT recommend this office, please save yourself the time and money and go elsewhere. They do validate parking. It also smells funky inside, like spoiled food.

Review from Google

Ann Doyle
Ann Doyle
2 months ago
“

I am not sure about this dentist. I went there as a new patient and did not have the best experience. For starters, it was not very professional or friendly. I was told I had up to about 7-9 cavities, which seemed crazy to me because I have never had that many in my whole life. I tried to ask what reasons that could be, as I brush my teeth 2-3x a day, floss, etc and I also asked about if my toothpaste had any impact because I recently changed what I was using. The dentist ignored my questions and just continued to change the subject back to needing to schedule a time to come in because me cavities were so urgent, even though I feel no pain or discomfort. He and the assistant continued to explain that I needed to come in asap. After the dental assistant and dentist came in, another worker brought my receipt and asked if I wanted fluoride cleaning, I told her they already did that, she doubted me and said they would never do that without asking. Then she came back and told me I was right and they did do it already. Something just felt very off. I plan to get a second opinion because they expected me to pay $500+ out of pocket

Review from Google

201Odalis
201Odalis
2 months ago
“

Went in for a wisdom tooth extraction, now, i am NOT good with the dentist. It scares me! However, DR. Vu was incredible, not only was she very patient but also kept good conversation to help distract me. Definitely will now be my first choice in dentistry.

Review from Google

Melissa Balkenbush
Melissa Balkenbush
2 months ago
“

I was not going to leave a review for my awful, but then I received a bill in the mail for a routine cleaning. THE WORST DENTIST EVER! I went for a routine cleaning, took the lady about 10 minutes to take x-rays, then went to another room where she told me my gums look fine (which I know is not true because other dentist have commented on my gums lines), then Dr. T came in. Literally did not even look in my mouth yet and told me I needed 4 crowns, 3 fillings and my wisdom teeth out. I was in tears and he tried laughing it off. They then brought me to the front to tell me I would be over $5000, after insurance and I should book all of it together since I would be numb. I said no, and then they were pushing me to do the cavities and crowns. Again, I said no and booked the cavities. They then have the nerve to ask if I still wanted a cleaning LOL, like that's why I came here. I immediately left and called a new dentist had my x-rays sent and never looked back. The awful bedside manner as well as incompetence is WILD. I don't believe this visit is considered a 'comprehensive oral exam' that was billed. Do yourself a favor and find a different dentist or you would probably be better off not going to a dentist if this is your only choice.

Review from Google

Read all 1,358 reviews on Google →

Questions about this practice

What orthodontic treatments does SouthEnd Premier Dentistry offer?+
SouthEnd Premier Dentistry offers: Invisalign, Retainers, Clear Aligners, Traditional Braces.
Does SouthEnd Premier Dentistry accept dental insurance?+
SouthEnd Premier Dentistry accepts Aetna, DenteMax, Humana, United Concordia.
Does SouthEnd Premier Dentistry offer free consultations?+
Yes, SouthEnd Premier Dentistry offers a free initial orthodontic consultation. Call (704) 397-3125 or book online to schedule.
Is SouthEnd Premier Dentistry accepting new patients?+
SouthEnd Premier Dentistry is currently welcoming new patients in Charlotte, NC. Call (704) 397-3125 or book online to schedule.
Where is SouthEnd Premier Dentistry located?+
SouthEnd Premier Dentistry is located at 1520 South Blvd Suite 110. Get directions: https://maps.google.com/?cid=11167735363412018892&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for SouthEnd Premier Dentistry?+
SouthEnd Premier Dentistry office hours: Mon 7:00 AM–3:00 PM, Tue 7:00 AM–3:00 PM, Wed 7:00 AM–3:00 PM, Thu 7:00 AM–3:00 PM, Fri Closed–Closed, Sat Closed–Closed, Sun Closed–Closed.
Does SouthEnd Premier Dentistry offer payment plans?+
Yes, SouthEnd Premier Dentistry offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at SouthEnd Premier Dentistry?+
SouthEnd Premier Dentistry is staffed by Dr. Athena Vu, Dr. Lang Thach. The practice is board-certified.
What is the patient rating for SouthEnd Premier Dentistry?+
SouthEnd Premier Dentistry has a 4.6-star rating based on 1358 patient reviews on Google.

Research with AI

ChatGPTPerplexityClaude
1520 South Blvd Suite 110
Charlotte, NC 28203
Get Directions
(704) 397-3125
southendpremierdentistry.com/
Book Online
Open in Google Maps
Accepting new patients
Free Consultation
Payment Plans Available
Weekend Hours
Online Booking Available
Emergency Hours Available

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
Free Lot Parking
CashCredit CardsDebit CardsContactless / NFC
Mon7:00 AM – 3:00 PM
Tue7:00 AM – 3:00 PM
Wed7:00 AM – 3:00 PM
Thu7:00 AM – 3:00 PM
FriClosed
SatClosed
SunClosed

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