Tap to connect directly with this practice
SouthEnd Premier Dentistry in Charlotte, North Carolina, provides orthodontic care for patients seeking clear aligner treatment in the Charlotte area.

About SouthEnd Premier Dentistry
Many patients arrive mid-treatment from other offices, though ownership changes and dentist turnover have left some describing inconsistent care and communication gaps.
SouthEnd Premier Dentistry is a general dental practice that also offers Invisalign, traditional braces, clear aligners, and retainers. A notable share of reviews come from patients transferring mid-treatment from another office, and several mention repeated ownership and staffing changes affecting continuity of care. Anxious patients often say background music, videos, and gentle cleanings helped ease dental fear, and the office itself is frequently called clean and modern. Cost surprises and pressure to accept extensive treatment plans come up often enough to be worth noting.
Summary of 204 patient reviews, February 2021–September 2026, updated September 2026
SouthEnd Premier Dentistry in Charlotte, North Carolina, provides orthodontic care for patients seeking clear aligner treatment in the Charlotte area.
Dr. Athena Vu and Dr. Lang Thach lead the practice, offering Invisalign as the primary orthodontic treatment option for teens and adults who prefer a discreet alternative to traditional braces. The practice uses digital impressions with intraoral scanning technology to create precise treatment models without conventional mold materials. This digital workflow supports accurate aligner fabrication and allows patients to visualize their treatment plan before beginning. Invisalign aligners gradually shift teeth into position through a series of custom-made, removable trays that patients change at prescribed intervals. SouthEnd Premier Dentistry accepts most major dental insurance plans, though coverage for orthodontic services varies by individual policy. Patients are encouraged to contact the office directly to verify whether their specific plan is accepted and what portion of treatment costs may be covered. Payment plans are available to help manage out-of-pocket expenses. The practice offers online booking for initial consultations and routine appointments. Serving Charlotte and surrounding communities in North Carolina, the practice has earned a 4.6 rating from over 1,300 patient reviews. Eligibility for Invisalign treatment depends on individual dental conditions and alignment goals, which are determined during an in-person evaluation.
Treatments offered
Who They Treat
SouthEnd Premier Dentistry provides orthodontic treatment for the following age groups:
Technology & Equipment
SouthEnd Premier Dentistry uses modern orthodontic technology to deliver precise, comfortable treatment.
Orthodontists at this office
Dr. Athena Vu, DDS
NPI verified · no bio or photo on file
Dr. Lang Thach, DMD
NPI verified · no bio or photo on file
Insurance accepted
4 plans listedWhat patients say
Latest review 6 weeks ago
What patients praise
Things to know
Who it suits
Doctors patients mention
Orthodontic care in reviews
Reviews mentioning orthodontic treatment describe delays in receiving final Invisalign trays and retainers, along with an extra charge for a broken bracket and a quote of around $6,400 for minor spacing correction.
| Oct 2023 | 4 |
|---|---|
| Nov 2023 | 2 |
| Dec 2023 | 6 |
| Jan 2024 | 4 |
| Feb 2024 | 5 |
| Mar 2024 | 5 |
| Apr 2024 | 9 |
| May 2024 | 6 |
| Jun 2024 | 3 |
| Jul 2024 | 1 |
| Aug 2024 | 1 |
| Sep 2024 | 2 |
| Oct 2024 | 6 |
| Nov 2024 | 6 |
| Dec 2024 | 1 |
| Jan 2025 | 5 |
| Feb 2025 | 7 |
| Mar 2025 | 2 |
| Apr 2025 | 8 |
| May 2025 | 3 |
| Jun 2025 | 2 |
| Jul 2025 | 1 |
| Aug 2025 | 1 |
| Sep 2025 | 1 |
| Oct 2025 | 5 |
| Nov 2025 | 4 |
| Dec 2025 | 5 |
| Jan 2026 | 2 |
| Feb 2026 | 4 |
| Mar 2026 | 7 |
| Apr 2026 | 5 |
| May 2026 | 2 |
| Jun 2026 | 3 |
| Jul 2026 | 6 |
| Aug 2026 | 0 |
| Sep 2026 | 8 |
| Theme | Praise | Criticism |
|---|---|---|
| The dentist | 66 | 34 |
| Friendly staff | 75 | 11 |
| Gentle, comfortable care | 46 | 5 |
| Cost, insurance & financing | 3 | 31 |
| Clear explanations | 23 | 10 |
| Scheduling & wait times | 9 | 16 |
| Sales pressure | 0 | 23 |
| Responsiveness | 9 | 14 |
Recent reviews from Google
I wanted to find a dentist closer to the house, so I decided to give this office a try and see if it could become my new dental home. As a new patient, I came in expecting a routine cleaning. I had X-rays taken, gum measurements completed, and met with the dentist. To be clear, the dentist was extremely nice, and the staff themselves are not the issue. After the exam, I was told I needed a deep cleaning that would require four separate appointments, each lasting about an hour to an hour and a half over the next several weeks. I declined and asked if I could simply have a routine cleaning instead. I was told that because I had now been diagnosed, a routine cleaning was no longer an option and that the only treatment available was the four-session deep cleaning. What concerns me is that I left without any cleaning at all and was presented with a treatment plan that would cost insurance more than $900, plus my additional out-of-pocket expenses. As a new patient, that experience felt frustrating and left me questioning whether the recommended treatment was truly necessary or whether there should have been a more reasonable path forward. Scam? Not sure. Disappointed with the bait and switch? 100000%
I recently moved from out of state and was late on a cleaning. I found this office as a recommendation from a co-worker, so decided to go despite seeing bad reviews. Unfortunately, the one scathing reviews are warranted. On my first visit, I received xrays but a minimal exam and then was told I have three cavities, an active gum infection and needed a deep cleaning. The dentist was nice but spent very little time explaining his recommendations. Thankfully I was able to secure an appointment at my old dentist's office and received a second opinion as I have been very meticulous about my teeth and actually had no pain at all (even though small cavities probably don't cause pain) and the dentist did not do an exam. My old office actually did a full and thorough exam on my teeth and said I don't have any cavities, don't have gum inflammation and don't need a deep cleaning. They reviewed the treatment plan from South End "premier" dentistry and said that one tooth that I was told had a cavity was a stain and the others were grooves. They confirmed that I did not have any cavities. I try to take good and bad reviews with a grain of salt, but this office deserves the negative reviews it has received. I do NOT recommend this office, please save yourself the time and money and go elsewhere. They do validate parking. It also smells funky inside, like spoiled food.
I am not sure about this dentist. I went there as a new patient and did not have the best experience. For starters, it was not very professional or friendly. I was told I had up to about 7-9 cavities, which seemed crazy to me because I have never had that many in my whole life. I tried to ask what reasons that could be, as I brush my teeth 2-3x a day, floss, etc and I also asked about if my toothpaste had any impact because I recently changed what I was using. The dentist ignored my questions and just continued to change the subject back to needing to schedule a time to come in because me cavities were so urgent, even though I feel no pain or discomfort. He and the assistant continued to explain that I needed to come in asap. After the dental assistant and dentist came in, another worker brought my receipt and asked if I wanted fluoride cleaning, I told her they already did that, she doubted me and said they would never do that without asking. Then she came back and told me I was right and they did do it already. Something just felt very off. I plan to get a second opinion because they expected me to pay $500+ out of pocket
Went in for a wisdom tooth extraction, now, i am NOT good with the dentist. It scares me! However, DR. Vu was incredible, not only was she very patient but also kept good conversation to help distract me. Definitely will now be my first choice in dentistry.
I was not going to leave a review for my awful, but then I received a bill in the mail for a routine cleaning. THE WORST DENTIST EVER! I went for a routine cleaning, took the lady about 10 minutes to take x-rays, then went to another room where she told me my gums look fine (which I know is not true because other dentist have commented on my gums lines), then Dr. T came in. Literally did not even look in my mouth yet and told me I needed 4 crowns, 3 fillings and my wisdom teeth out. I was in tears and he tried laughing it off. They then brought me to the front to tell me I would be over $5000, after insurance and I should book all of it together since I would be numb. I said no, and then they were pushing me to do the cavities and crowns. Again, I said no and booked the cavities. They then have the nerve to ask if I still wanted a cleaning LOL, like that's why I came here. I immediately left and called a new dentist had my x-rays sent and never looked back. The awful bedside manner as well as incompetence is WILD. I don't believe this visit is considered a 'comprehensive oral exam' that was billed. Do yourself a favor and find a different dentist or you would probably be better off not going to a dentist if this is your only choice.
Questions about this practice
Research with AI
Claim your listing to update info, add photos, and respond to reviews. Claimed profiles are ad-free.
Are you the owner? Claim this listingNearby orthodontists in Charlotte
Within 1 miles
Smart Orthodontics
4.9 · (1,193) · Charlotte
✓ AAO member · Free consult
Lume Orthodontics - Mint St
5.0 · (74) · Charlotte · 0.4 mi
✓ Board certified · AAO member
SouthView Dentistry
4.9 · (698) · Charlotte · 0.6 mi
✓ Free consult