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Board CertifiedAccepting new patients
Heinz Orthodontics + Aesthetics
Heinz Orthodontics provides comprehensive orthodontic care including braces, clear aligners (Invisalign, Spark, Angel Aligners), and aesthetic services for children, teens, and adults at two locations in Grand Rapids and Rockford, Michigan.
158 Marcell Dr NE Suite A, Rockford, MI 49341
5.0(228 reviews)
About Heinz Orthodontics + Aesthetics
Dr. Jeffrey Heinz personally calls patients the evening after braces go on, and the office makes special accommodations for kids with sensory sensitivities.
Reviews at Heinz Orthodontics + Aesthetics repeatedly mention how the office eases anxious children into treatment, sometimes over several visits, and makes specific accommodations for kids with sensory sensitivities or autism spectrum disorder. Dr. Jeffrey Heinz is described as personally following up by phone the evening after braces are placed and even fielding weekend emergency calls himself. Several reviewers note treatment finishing months ahead of the original timeline, and a few mention Dr. Heinz recommending waiting on early treatment rather than starting braces unnecessarily. Staff and front-desk interactions get warm marks, with one exception noted regarding a receptionist.
Summary of 200 patient reviews, October 2020–September 2026, updated September 2026
Heinz Orthodontics provides comprehensive orthodontic care including braces, clear aligners (Invisalign, Spark, Angel Aligners), and aesthetic services for children, teens, and adults at two locations in Grand Rapids and Rockford, Michigan.
Dr. Jeffrey Heinz emphasizes personalized, patient-centered care using modern technology.
Treatments offered
Who They Treat
Heinz Orthodontics + Aesthetics provides orthodontic treatment for the following age groups:
Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+
Technology & Equipment
Heinz Orthodontics + Aesthetics uses modern orthodontic technology to deliver precise, comfortable treatment.
3D Digital Scanning
iTero/TRIOS
Orthodontists at this office
provider
headshot
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Dr. Jeffrey Heinz, DDS, MSD
NPI verified · no bio or photo on file
Lead OrthodontistNPI VERIFIEDAccepting New Patients
provider
headshot
headshot
Dr. MARK P BRIEDEN --, D.D.S., M.S.
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients17 yrs experience
provider
headshot
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Dr. ANDREW CARL LIDRAL, DDS PhD
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients19 yrs experience
Insurance accepted
1 plan listedAetna
Heinz Orthodontics + Aesthetics does not list Medicaid. Coverage varies by plan tier — confirm with the office before your first visit.
What patients say
Latest review 7 weeks ago
What patients praise
- Dr. Heinz is noted for calling patients the evening after braces are placed and personally handling after-hours emergencies, including a weekend retainer issue.
- The practice makes specific accommodations for anxious kids and patients with sensory sensitivities, easing them into comfort over repeated visits.
- Multiple reviews describe treatment finishing months earlier than the original quoted timeline.
Who it suits
- Anxious or nervous patients
- Families with several kids in treatment
Doctors patients mention
- Dr. Jeffrey Heinz · 154 reviews
- Last 90 days
- 8 reviews
- averaging 5.0★
- Last 12 months
- 35 reviews
- averaging 5.0★
- Owner replies
- 99% of reviews
12
Oct 2023Sep 2026
| Oct 2023 | 10 |
|---|---|
| Nov 2023 | 12 |
| Dec 2023 | 2 |
| Jan 2024 | 4 |
| Feb 2024 | 8 |
| Mar 2024 | 1 |
| Apr 2024 | 2 |
| May 2024 | 5 |
| Jun 2024 | 9 |
| Jul 2024 | 5 |
| Aug 2024 | 3 |
| Sep 2024 | 12 |
| Oct 2024 | 4 |
| Nov 2024 | 1 |
| Dec 2024 | 2 |
| Jan 2025 | 5 |
| Feb 2025 | 7 |
| Mar 2025 | 5 |
| Apr 2025 | 12 |
| May 2025 | 4 |
| Jun 2025 | 2 |
| Jul 2025 | 2 |
| Aug 2025 | 1 |
| Sep 2025 | 2 |
| Oct 2025 | 7 |
| Nov 2025 | 2 |
| Dec 2025 | 1 |
| Jan 2026 | 1 |
| Feb 2026 | 0 |
| Mar 2026 | 1 |
| Apr 2026 | 2 |
| May 2026 | 8 |
| Jun 2026 | 6 |
| Jul 2026 | 3 |
| Aug 2026 | 1 |
| Sep 2026 | 3 |
- 5★245
- 4★1
- 3★0
- 2★0
- 1★1
- 20205.0
- 20214.7
- 20225.0
- 20235.0
- 20245.0
- 20255.0
- 20265.0
1★5★
- Braces45
- Invisalign / clear aligners9
- Retainers5
- Early (phase 1) treatment4
PraiseCriticism
- The orthodontist46
- Friendly staff38 / 1
- Gentle, comfortable care28 / 1
- Treatment results27
- Great with kids29
- Clear explanations22
- Scheduling & wait times17 / 1
- Office & technology11
| Theme | Praise | Criticism |
|---|---|---|
| The orthodontist | 46 | 0 |
| Friendly staff | 38 | 1 |
| Gentle, comfortable care | 28 | 1 |
| Treatment results | 27 | 0 |
| Great with kids | 29 | 0 |
| Clear explanations | 22 | 0 |
| Scheduling & wait times | 17 | 1 |
| Office & technology | 11 | 0 |
Recent reviews from Google
5.0
228 reviews
Tristin Fisher
2 months ago
I can’t recommend this place enough! They are all so kind, so hospitable and so helpful! My son’s braces journey has been so simple due to their system, their facilities and their staff! Dr. Heinz is very kind and personable! Their office is Rockford is awesome! So many perks to going here!
Tracy Mcpeck
2 months ago
The staff and Dr. Heinz are so caring and knowledgeable. My daughter just got her braces off and her teeth look amazing! I highly recommend Heinz Orthodontics!
Jamie Romoslawski
Edited 3 months ago
2 smiles down, 1 to go! We love Heinz Orthodontics! Everyone is so kind. The team is efficient and so well educated in what they are doing. Orthodontic treatment is a worthwhile investment, just do it!!!!!
BrittVodry24
3 months ago
We absolutely LOVE Dr. Heinz and his entire staff at the Rockford location. We are currently in phase 2 of my son’s treatment, and he genuinely has looked forward to starting this second phase. If you or any of your kids need orthodontic care, this is the place to be!
Ashley Meek
4 months ago
Literally the BEST orthodontist! Everyone is so friendly in the office & Dr. Heinz really took the time to explain everything & go above & beyond. It’s rare to find a place this good!!
Questions about this practice
What orthodontic treatments does Heinz Orthodontics + Aesthetics offer?
Heinz Orthodontics + Aesthetics offers: Early Treatment, Invisalign, Clear Aligners, Traditional Braces, Clear Braces, Surgical Orthodontics.
Does Heinz Orthodontics + Aesthetics accept dental insurance?
Heinz Orthodontics + Aesthetics accepts Aetna.
Does Heinz Orthodontics + Aesthetics offer free consultations?
Yes, Heinz Orthodontics + Aesthetics offers a free initial orthodontic consultation. Call (616) 947-3142 or book online to schedule.
Is Heinz Orthodontics + Aesthetics accepting new patients?
Heinz Orthodontics + Aesthetics is currently welcoming new patients in Rockford, MI. Call (616) 947-3142 or book online to schedule.
Where is Heinz Orthodontics + Aesthetics located?
Heinz Orthodontics + Aesthetics is located at 158 Marcell Dr NE Suite A. Get directions: https://maps.google.com/?cid=1745779597353772096&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Heinz Orthodontics + Aesthetics?
Heinz Orthodontics + Aesthetics office hours: Mon 8:00 AM–7:00 PM, Tue 8:00 AM–4:00 PM, Wed 8:00 AM–4:00 PM, Thu 8:00 AM–4:00 PM, Fri 8:00 AM–4:00 PM, Sat Closed–Closed, Sun Closed–Closed.
Does Heinz Orthodontics + Aesthetics offer payment plans?
Yes, Heinz Orthodontics + Aesthetics offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Heinz Orthodontics + Aesthetics?
Heinz Orthodontics + Aesthetics is staffed by Dr. Jeffrey Heinz, Dr. MARK P BRIEDEN --, Dr. ANDREW CARL LIDRAL. The practice is board-certified.
What is the patient rating for Heinz Orthodontics + Aesthetics?
Heinz Orthodontics + Aesthetics has a 5-star rating based on 228 patient reviews on Google.
How long has Heinz Orthodontics + Aesthetics been in practice?
Heinz Orthodontics + Aesthetics has been providing orthodontic care since 2020, serving the Rockford, MI community for over 6 years.
Other Heinz Orthodontics + Aesthetics locations
Research with AI
Accepting new patients
Est. 2020
Free Consultation
Payment Plans Available
In-House Financing
Weekend Hours
Evening Hours
Virtual Consultations
Online Booking Available
Emergency Hours Available
Programs & Discounts
Referral Program
Accessibility & Parking
Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon8:00 AM – 7:00 PM
Tue8:00 AM – 4:00 PM
Wed8:00 AM – 4:00 PM
Thu8:00 AM – 4:00 PM
Fri8:00 AM – 4:00 PM
SatClosed
SunClosed
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