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Accepting new patients

Smiles On Broadway

Smiles On Broadway is a dental practice in Milwaukee offering comprehensive services including general dentistry, cosmetic dentistry, orthodontics, and Invisalign.

735 N Water St #926, Milwaukee, WI 53202
4.9(71 reviews)
Call Now(414) 292-9525Book OnlineWebsiteDirections
Smiles On Broadway

About Smiles On Broadway

Downtown Milwaukee patients praise Dr. Zeeb for fast, efficient visits, with 7am slots and validated parking that fit around work schedules.

Smiles On Broadway is a general dental practice that also offers Invisalign and traditional braces. Reviews often mention quick, efficient visits, with cleanings and fillings completed in under 30 minutes and patients returning to work within the hour. Downtown convenience comes up often too, with validated parking and early 7am appointments cited as easy fits for busy schedules. Dr. Zeeb is frequently mentioned for a calm, gentle approach with anxious patients, including one case where a tooth other dentists deemed unsalvageable was saved.

Summary of 45 patient reviews, November 2012–October 2025, updated September 2026

Smiles On Broadway is a dental practice in Milwaukee offering comprehensive services including general dentistry, cosmetic dentistry, orthodontics, and Invisalign.

Operating since 1985, the practice serves patients throughout Wisconsin with personalized care backed by over 50 years of combined experience.

Treatments offered

InvisalignInvisalignTraditional BracesTraditional Braces
GuidesHow much does Invisalign cost? →Adult braces cost guide →Payment options & financing →

Who They Treat

Smiles On Broadway provides orthodontic treatment for the following age groups:

Adults
Ages 18+

Orthodontists at this office

provider
headshot

Zeeb

NPI verified · no bio or photo on file

Lead OrthodontistAccepting New Patients

Insurance accepted

4 plans listed
AetnaCignaDelta DentalMetLife
In-network with Delta Dental, Metlife, Cigna, and Aetna. Most major insurance carriers accepted. Office accepts other insurances not listed; patients encouraged to call to inquire.

What patients say

Latest review 13 months ago

What patients praise

  • Many reviews note quick appointments, with routine cleanings, fillings, and even root canal follow-up completed in well under an hour.
  • Downtown patients mention validated parking and early 7am slots that make fitting appointments around work easier.
  • Dr. Zeeb is often described as calm and gentle with anxious patients, including handling an emergency broken-tooth situation.

Who it suits

  • Adults with busy work schedules
  • Anxious or nervous patients

Doctors patients mention

  • Dr. Zeeb · 23 reviews

Orthodontic care in reviews

Few reviews discuss orthodontic treatment specifically; the feedback above reflects general dental visits.

Last 12 months
2 reviews
averaging 5.0★
Owner replies
0% of reviews
Reviews per month
2
Oct 2023Sep 2026
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Star ratings
  • 5★68
  • 4★2
  • 3★0
  • 2★0
  • 1★1
Average rating by year
  • 20125.0
  • 20145.0
  • 20155.0
  • 20175.0
  • 20185.0
  • 20195.0
  • 20204.4
  • 20215.0
  • 20224.7
  • 20255.0
1★5★
What patients talk about
PraiseCriticism
  • Friendly staff21 / 1
  • The dentist16 / 1
  • Gentle, comfortable care8 / 1
  • Scheduling & wait times7
  • Treatment timeline6
  • Treatment results4 / 1
  • Cost, insurance & financing4 / 1
  • Clear explanations4
What patients talk about
ThemePraiseCriticism
Friendly staff211
The dentist161
Gentle, comfortable care81
Scheduling & wait times70
Treatment timeline60
Treatment results41
Cost, insurance & financing41
Clear explanations40

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Recent reviews from Google

4.9
71 reviews
Michael A
Michael A
Edited 11 months ago
“

Having been a patient of Dr Bolan for 14 years, I didn't know what to expect making the transition to Smiles On Broadway. Dr Zeeb moved his practice to the same location as Dr Bolan after his retirement and that's made the transition more comfortable for me. What has impressed me the most is that I was given several different approaches to address my current dental needs. I feel like I am an active participant in my care.

Review from Google

Rodolfo Serna
Rodolfo Serna
11 months ago
“

Extremely kind and professional! I came in for a consultation and a small service, and due to the simplicity of the job, they didn’t charge me anything. Highly recommend!

Review from Google

Elizabeth Castellini
Elizabeth Castellini
3 years ago
“

Absolutely wonderful first experience. Dr. Zeeb and his team are fantastic. I felt at ease, my cleaning was thorough and my treatment plan was not outrageous. I appreciate a dental practice that does not push unnecessary dental work.

Review from Google

Amber Korth
Amber Korth
5 years ago
“

I’m a new patient here at smiles on Broadway and I had the most pleasant experience! From start to finish the whole process was great!! Christy was my hygienist and she made the whole process super comfortable from start to finish. She did a fantastic job! She explained everything as she was doing it and was just all around very professional. After coming from a dentist where I had lots of un-pleasant experiences it was very much appreciated to have someone who’s good and passionate about what they do. Thank you again!

Review from Google

Michelle Schultz
Michelle Schultz
5 years ago
“

Having experienced some extreme dental work anxiety in my past, I appreciate Dr. Z’s kind and compassionate care. Every dental hygienist & assistant takes that same approach as the Dr. making it a comfortable experience. The front desk staff at Smiles on Broadway are extraordinarily helpful in answering insurance questions, booking appointments and friendly. The office is also quite diligent on Covid precautions. Thank you Smiles on Broadway for the great dental care the past two years.

Review from Google

Read all 71 reviews on Google →

Questions about this practice

What orthodontic treatments does Smiles On Broadway offer?+
Smiles On Broadway offers: Invisalign, Traditional Braces.
Does Smiles On Broadway accept dental insurance?+
Smiles On Broadway accepts Aetna, Cigna, Delta Dental, MetLife.
Is Smiles On Broadway accepting new patients?+
Smiles On Broadway is currently welcoming new patients in Milwaukee, WI. Call (414) 292-9525 or book online to schedule.
Where is Smiles On Broadway located?+
Smiles On Broadway is located at 735 N Water St #926. Get directions: https://maps.google.com/?cid=14693713723219773505&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Smiles On Broadway?+
Smiles On Broadway office hours: Mon 8:00 AM–5:00 PM, Tue 7:00 AM–3:00 PM, Wed 8:00 AM–5:00 PM, Thu 7:00 AM–3:00 PM, Fri Closed–Closed, Sat Closed–Closed, Sun Closed–Closed.
Does Smiles On Broadway offer payment plans?+
Yes, Smiles On Broadway offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Smiles On Broadway?+
Smiles On Broadway is staffed by Zeeb.
What is the patient rating for Smiles On Broadway?+
Smiles On Broadway has a 4.9-star rating based on 71 patient reviews on Google.
How long has Smiles On Broadway been in practice?+
Smiles On Broadway has been providing orthodontic care since 1985, serving the Milwaukee, WI community for over 41 years.

Research with AI

ChatGPTPerplexityClaude
735 N Water St #926
Milwaukee, WI 53202
Get Directions
(414) 292-9525
mkesmiles.com/
Book Online
Open in Google Maps
Accepting new patients
Est. 1985
Payment Plans Available
In-House Financing
Weekend Hours
Evening Hours
Online Booking Available
Emergency Hours Available

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFCCareCredit
Mon8:00 AM – 5:00 PM
Tue7:00 AM – 3:00 PM
Wed8:00 AM – 5:00 PM
Thu7:00 AM – 3:00 PM
FriClosed
SatClosed
SunClosed

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