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Smiles On Broadway is a dental practice in Milwaukee offering comprehensive services including general dentistry, cosmetic dentistry, orthodontics, and Invisalign.

About Smiles On Broadway
Downtown Milwaukee patients praise Dr. Zeeb for fast, efficient visits, with 7am slots and validated parking that fit around work schedules.
Smiles On Broadway is a general dental practice that also offers Invisalign and traditional braces. Reviews often mention quick, efficient visits, with cleanings and fillings completed in under 30 minutes and patients returning to work within the hour. Downtown convenience comes up often too, with validated parking and early 7am appointments cited as easy fits for busy schedules. Dr. Zeeb is frequently mentioned for a calm, gentle approach with anxious patients, including one case where a tooth other dentists deemed unsalvageable was saved.
Summary of 45 patient reviews, November 2012–October 2025, updated September 2026
Smiles On Broadway is a dental practice in Milwaukee offering comprehensive services including general dentistry, cosmetic dentistry, orthodontics, and Invisalign.
Operating since 1985, the practice serves patients throughout Wisconsin with personalized care backed by over 50 years of combined experience.
Treatments offered
Who They Treat
Smiles On Broadway provides orthodontic treatment for the following age groups:
Orthodontists at this office
Zeeb
NPI verified · no bio or photo on file
Insurance accepted
4 plans listedWhat patients say
Latest review 13 months ago
What patients praise
Who it suits
Doctors patients mention
Orthodontic care in reviews
Few reviews discuss orthodontic treatment specifically; the feedback above reflects general dental visits.
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| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 21 | 1 |
| The dentist | 16 | 1 |
| Gentle, comfortable care | 8 | 1 |
| Scheduling & wait times | 7 | 0 |
| Treatment timeline | 6 | 0 |
| Treatment results | 4 | 1 |
| Cost, insurance & financing | 4 | 1 |
| Clear explanations | 4 | 0 |
Recent reviews from Google
Having been a patient of Dr Bolan for 14 years, I didn't know what to expect making the transition to Smiles On Broadway. Dr Zeeb moved his practice to the same location as Dr Bolan after his retirement and that's made the transition more comfortable for me. What has impressed me the most is that I was given several different approaches to address my current dental needs. I feel like I am an active participant in my care.
Extremely kind and professional! I came in for a consultation and a small service, and due to the simplicity of the job, they didn’t charge me anything. Highly recommend!
Absolutely wonderful first experience. Dr. Zeeb and his team are fantastic. I felt at ease, my cleaning was thorough and my treatment plan was not outrageous. I appreciate a dental practice that does not push unnecessary dental work.
I’m a new patient here at smiles on Broadway and I had the most pleasant experience! From start to finish the whole process was great!! Christy was my hygienist and she made the whole process super comfortable from start to finish. She did a fantastic job! She explained everything as she was doing it and was just all around very professional. After coming from a dentist where I had lots of un-pleasant experiences it was very much appreciated to have someone who’s good and passionate about what they do. Thank you again!
Having experienced some extreme dental work anxiety in my past, I appreciate Dr. Z’s kind and compassionate care. Every dental hygienist & assistant takes that same approach as the Dr. making it a comfortable experience. The front desk staff at Smiles on Broadway are extraordinarily helpful in answering insurance questions, booking appointments and friendly. The office is also quite diligent on Covid precautions. Thank you Smiles on Broadway for the great dental care the past two years.
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