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Advanced Orthodontics of Wisconsin is a digitally enhanced orthodontic practice serving the Madison area with three locations.

About Advanced Orthodontics Of Wisconsin
Known for taking on patients transferring mid-treatment with different braces systems and repairing retainers other offices declined to fix.
Reviews frequently describe the practice stepping in for patients switching from another braces system or needing retainer repairs after being turned away elsewhere, and several mention complex cases, including a child with extra teeth, being resolved successfully. Many reviews mention treatment results such as corrected bites and completed cases even when the situation was complicated. A change in ownership is noted in some reviews, and opinions on the orthodontist's manner and communication style are mixed, ranging from thorough and bite-focused to abrupt.
Summary of 51 patient reviews, September 2013–April 2026, updated September 2026
Advanced Orthodontics of Wisconsin is a digitally enhanced orthodontic practice serving the Madison area with three locations.
They offer both traditional wire braces (using SureSmile® technology) and Invisalign® clear aligners for children, teens, and adults, with a focus on functional bite correction and aesthetic results.
Treatments offered
Who They Treat
Advanced Orthodontics Of Wisconsin provides orthodontic treatment for the following age groups:
Technology & Equipment
Advanced Orthodontics Of Wisconsin uses modern orthodontic technology to deliver precise, comfortable treatment.
Orthodontists at this office
Dr. Martin D. Gochnour, DDS
NPI verified · no bio or photo on file
Dr. JEFFREY JOSEPH PHILLIPS --, D.D.S.,M.S.
NPI verified · no bio or photo on file
Insurance accepted
1 plan listedWhat patients say
Latest review 7 months ago
What patients praise
Things to know
Who it suits
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| Theme | Praise | Criticism |
|---|---|---|
| The orthodontist | 14 | 4 |
| Friendly staff | 15 | 3 |
| Treatment results | 13 | 2 |
| Great with kids | 12 | 1 |
| Scheduling & wait times | 8 | 3 |
| Clear explanations | 7 | 3 |
| Gentle, comfortable care | 7 | 1 |
| Cost, insurance & financing | 5 | 1 |
Recent reviews from Google
Fantastic experience. Very friendly and knowledgeable staff. They even bake cookies for patients. That is such a cool and unique touch.
Very friendly orthodontist. Very knowledgeable, but when you constantly have to wait for 30 minutes past your appointment time to be seen, it’s not worth it. There are other orthodontist offices in Madison. If you value your time, go to those instead.
Amazing, very kind and knowledgeable. First time i have had such good experience with orthodontics/dental. Dr Gochnour explained everything clearly and figured out a treatment plan for me.Ally was also very kind and knowledgeable
I cannot speak highly enough about my experience with Advance Orthopedics, particularly with Dr. Gochnour and his exceptional staff. From the moment I walked through the door, I felt welcomed and well-cared for. Dr. Gochnour is truly outstanding in his field. His expertise and knowledge are evident in every interaction, and he takes the time to thoroughly explain diagnoses and treatment options. What sets him apart is his genuine concern for his patients' well-being and his ability to put even the most anxious patients at ease. The staff at Advance Orthopedics is equally impressive. They are professional, efficient, and incredibly friendly. From scheduling appointments to follow-up care, every team member I encountered was helpful and attentive. The facility itself is modern, clean, and well-equipped, providing a comfortable environment for patients. The wait times are minimal, which is a testament to their excellent organization and respect for patients' time. If you're looking for top-notch orthopedic care with a compassionate touch, look no further than Advance Orthopedics and Dr. Gochnour. They have exceeded my expectations in every way, and I wholeheartedly recommend their services to anyone in need of orthopedic care.
This place is so clean and professional. My daughter’s braces were put on by a different provider and they closed. Advanced ortho accepted us & even though the braces were a totally different system, they work hard to make it work for my daughter. Thank you! 10/10 recommend!
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