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Invisalign ProviderAccepting new patients

Advanced Orthodontics Of Wisconsin

Advanced Orthodontics of Wisconsin is a digitally enhanced orthodontic practice serving the Madison area with three locations.

5605 Odana Rd, Madison, WI 53719
4.4(81 reviews)
Call Now(608) 271-9293Book OnlineWebsiteDirections
Advanced Orthodontics Of Wisconsin

About Advanced Orthodontics Of Wisconsin

Known for taking on patients transferring mid-treatment with different braces systems and repairing retainers other offices declined to fix.

Reviews frequently describe the practice stepping in for patients switching from another braces system or needing retainer repairs after being turned away elsewhere, and several mention complex cases, including a child with extra teeth, being resolved successfully. Many reviews mention treatment results such as corrected bites and completed cases even when the situation was complicated. A change in ownership is noted in some reviews, and opinions on the orthodontist's manner and communication style are mixed, ranging from thorough and bite-focused to abrupt.

Summary of 51 patient reviews, September 2013–April 2026, updated September 2026

Advanced Orthodontics of Wisconsin is a digitally enhanced orthodontic practice serving the Madison area with three locations.

They offer both traditional wire braces (using SureSmile® technology) and Invisalign® clear aligners for children, teens, and adults, with a focus on functional bite correction and aesthetic results.

Treatments offered

Early TreatmentEarly TreatmentInvisalignInvisalignClear AlignersClear AlignersTraditional BracesTraditional Braces
GuidesHow much does Invisalign cost? →Clear aligner costs explained →Adult braces cost guide →

Who They Treat

Advanced Orthodontics Of Wisconsin provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

Advanced Orthodontics Of Wisconsin uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning
Custom Wire Technology
SureSmile

Orthodontists at this office

provider
headshot

Dr. Martin D. Gochnour, DDS

NPI verified · no bio or photo on file

Lead OrthodontistNPI VERIFIEDAccepting New Patients
provider
headshot

Dr. JEFFREY JOSEPH PHILLIPS --, D.D.S.,M.S.

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients19 yrs experience

Insurance accepted

1 plan listed
Delta Dental Premier
They accept a variety of insurance plans; patients can work with their Treatment Coordinator on financial options.

What patients say

Latest review 7 months ago

What patients praise

  • Reviews describe the practice accepting transfer patients mid-treatment even when they arrive with a different braces system already in place.
  • Several reviews mention retainer repairs being handled here after other offices declined, including a case with a broken lingual retainer.
  • Complex pediatric cases, including a child born with extra teeth, are described as resolved with a good outcome.

Things to know

  • A few reviews describe difficulty reaching the office by phone, with calls and voicemails going unanswered for months.
  • Some reviews describe the orthodontist as abrupt or dismissive with patients and family members, and a few mention a treatment left incomplete for years despite full payment.

Who it suits

  • Patients transferring mid-treatment from another orthodontist
  • Teens and adults needing braces or retainer work
  • Families with several children in treatment at once
Last 12 months
2 reviews
averaging 3.5★
Owner replies
51% of reviews
Reviews per month
3
Oct 2023Sep 2026
Reviews per month
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Star ratings
  • 5★67
  • 4★1
  • 3★2
  • 2★3
  • 1★8
Average rating by year
  • 20125.0
  • 20135.0
  • 20145.0
  • 20155.0
  • 20164.4
  • 20174.6
  • 20185.0
  • 20195.0
  • 20201.0
  • 20214.8
  • 20224.6
  • 20234.5
  • 20243.2
  • 20254.1
  • 20263.5
1★5★
Treatments patients mention
  • Braces14
  • Retainers4
What patients talk about
PraiseCriticism
  • The orthodontist14 / 4
  • Friendly staff15 / 3
  • Treatment results13 / 2
  • Great with kids12 / 1
  • Scheduling & wait times8 / 3
  • Clear explanations7 / 3
  • Gentle, comfortable care7 / 1
  • Cost, insurance & financing5 / 1
What patients talk about
ThemePraiseCriticism
The orthodontist144
Friendly staff153
Treatment results132
Great with kids121
Scheduling & wait times83
Clear explanations73
Gentle, comfortable care71
Cost, insurance & financing51

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Recent reviews from Google

4.4
81 reviews
Sie Sar
Sie Sar
Edited 5 months ago
“

Fantastic experience. Very friendly and knowledgeable staff. They even bake cookies for patients. That is such a cool and unique touch.

Review from Google

Bryan Adler
Bryan Adler
8 months ago
“

Very friendly orthodontist. Very knowledgeable, but when you constantly have to wait for 30 minutes past your appointment time to be seen, it’s not worth it. There are other orthodontist offices in Madison. If you value your time, go to those instead.

Review from Google

brooklyn
brooklyn
a year ago
“

Amazing, very kind and knowledgeable. First time i have had such good experience with orthodontics/dental. Dr Gochnour explained everything clearly and figured out a treatment plan for me.Ally was also very kind and knowledgeable

Review from Google

T. L. Sadler
T. L. Sadler
a year ago
“

I cannot speak highly enough about my experience with Advance Orthopedics, particularly with Dr. Gochnour and his exceptional staff. From the moment I walked through the door, I felt welcomed and well-cared for. Dr. Gochnour is truly outstanding in his field. His expertise and knowledge are evident in every interaction, and he takes the time to thoroughly explain diagnoses and treatment options. What sets him apart is his genuine concern for his patients' well-being and his ability to put even the most anxious patients at ease. The staff at Advance Orthopedics is equally impressive. They are professional, efficient, and incredibly friendly. From scheduling appointments to follow-up care, every team member I encountered was helpful and attentive. The facility itself is modern, clean, and well-equipped, providing a comfortable environment for patients. The wait times are minimal, which is a testament to their excellent organization and respect for patients' time. If you're looking for top-notch orthopedic care with a compassionate touch, look no further than Advance Orthopedics and Dr. Gochnour. They have exceeded my expectations in every way, and I wholeheartedly recommend their services to anyone in need of orthopedic care.

Review from Google

Tif Tif
Tif Tif
a year ago
“

This place is so clean and professional. My daughter’s braces were put on by a different provider and they closed. Advanced ortho accepted us & even though the braces were a totally different system, they work hard to make it work for my daughter. Thank you! 10/10 recommend!

Review from Google

Read all 81 reviews on Google →

Questions about this practice

What orthodontic treatments does Advanced Orthodontics Of Wisconsin offer?+
Advanced Orthodontics Of Wisconsin offers: Early Treatment, Invisalign, Clear Aligners, Traditional Braces.
Does Advanced Orthodontics Of Wisconsin accept dental insurance?+
Advanced Orthodontics Of Wisconsin accepts Delta Dental Premier.
Does Advanced Orthodontics Of Wisconsin offer free consultations?+
Yes, Advanced Orthodontics Of Wisconsin offers a free initial orthodontic consultation. Call (608) 271-9293 or book online to schedule.
Is Advanced Orthodontics Of Wisconsin accepting new patients?+
Advanced Orthodontics Of Wisconsin is currently welcoming new patients in Madison, WI. Call (608) 271-9293 or book online to schedule.
Where is Advanced Orthodontics Of Wisconsin located?+
Advanced Orthodontics Of Wisconsin is located at 5605 Odana Rd. Get directions: https://maps.google.com/?cid=15663194417431079885&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Advanced Orthodontics Of Wisconsin?+
Advanced Orthodontics Of Wisconsin office hours: Mon 8:00 AM–5:00 PM, Tue 8:00 AM–5:00 PM, Wed 8:00 AM–5:00 PM, Thu 8:00 AM–5:00 PM, Fri 8:00 AM–12:00 PM, Sat Closed–Closed, Sun Closed–Closed.
Does Advanced Orthodontics Of Wisconsin offer payment plans?+
Yes, Advanced Orthodontics Of Wisconsin offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Advanced Orthodontics Of Wisconsin?+
Advanced Orthodontics Of Wisconsin is staffed by Dr. Martin D. Gochnour, Dr. JEFFREY JOSEPH PHILLIPS --.
What is the patient rating for Advanced Orthodontics Of Wisconsin?+
Advanced Orthodontics Of Wisconsin has a 4.4-star rating based on 81 patient reviews on Google.
How long has Advanced Orthodontics Of Wisconsin been in practice?+
Advanced Orthodontics Of Wisconsin has been providing orthodontic care since 2003, serving the Madison, WI community for over 23 years.

Other Advanced Orthodontics Of Wisconsin locations

Advanced Orthodontics Of Wisconsin
1106 Stephenson Ln #112, Waunakee · 4.8 (5)
View →

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5605 Odana Rd
Madison, WI 53719
Get Directions
(608) 271-9293
advancedorthowi.com/
Book Online
smile@advancedorthowi.com
Open in Google Maps
Accepting new patients
Est. 2003
Free Consultation
Payment Plans Available
Virtual Consultations
Online Booking Available

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon8:00 AM – 5:00 PM
Tue8:00 AM – 5:00 PM
Wed8:00 AM – 5:00 PM
Thu8:00 AM – 5:00 PM
Fri8:00 AM – 12:00 PM
SatClosed
SunClosed

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