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Southwest Celebrity Smiles
Southwest Celebrity Smiles provides orthodontic care in El Paso, TX, serving children, teens, and adults seeking treatment options that include Invisalign.
9515 Gateway Blvd W Suite B, El Paso, TX 79925
4.9(2,872 reviews)
About Southwest Celebrity Smiles
Saturday appointments and flexible payment plans make this general dental practice easy to fit into a busy schedule, alongside Invisalign and traditional braces.
Southwest Celebrity Smiles is a general dental practice that also offers Invisalign, traditional braces, clear aligners, clear braces, and retainers. Reviews mention a self-pay program and payment plans that helped patients manage treatment costs, along with Saturday hours that fit around work schedules. Many reviews also note a front desk that greets patients by name and staff who ease anxiety for people who normally dread dental visits.
Summary of 202 patient reviews, March 2025–September 2026, updated September 2026
Southwest Celebrity Smiles provides orthodontic care in El Paso, TX, serving children, teens, and adults seeking treatment options that include Invisalign.
Dr. Paul Apilado, DDS, leads the practice, which offers clear aligner therapy as a primary treatment modality for patients who prefer a less visible approach to straightening their teeth. The practice operates with weekend hours and provides online booking for patient convenience. Dr. Apilado and his team communicate with patients in both English and Spanish, accommodating the linguistic needs of the El Paso community. Southwest Celebrity Smiles accepts most dental insurance plans and offers multiple financial arrangements for patients. Payment plans and in-house financing are available to help manage the cost of orthodontic treatment. The practice provides a free initial consultation, allowing prospective patients to discuss their concerns and explore treatment options without financial commitment. With a Google rating of 4.9 based on 2,872 reviews, the practice has established a presence in the El Paso area. Patients throughout the region considering orthodontic care can schedule an evaluation to determine whether the available treatment approaches align with their clinical needs and preferences. Individual treatment plans vary based on specific diagnostic findings and patient goals.
Treatments offered
Who They Treat
Southwest Celebrity Smiles provides orthodontic treatment for the following age groups:
Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+
Insurance accepted
5 plans listedAetnaDelta DentalDelta Dental PPOPrincipal FinancialRenaissance Dental
We accept most dental insurance at our clinic.
What patients say
Latest review 3 weeks ago
What patients praise
- Reviews mention a self-pay program and staff who help arrange payment plans for treatment.
- Saturday availability and easy rescheduling are noted as convenient for patients balancing work.
- Several reviews describe staff easing anxiety for patients who normally fear dental visits.
Things to know
- A few reviews describe feeling pressured into signing large treatment plans, including one mention of a $40,000 proposal presented without much time to review it.
Who it suits
- Anxious or nervous patients
- Adults
Doctors patients mention
- Dr. Habibi · 6 reviews
Orthodontic care in reviews
The two reviews mentioning orthodontic treatment describe ongoing Invisalign care with positive results so far.
- Last 90 days
- 99 reviews
- averaging 4.8★
- Last 12 months
- 273 reviews
- averaging 4.8★
- Owner replies
- 84% of reviews
- Compared with El Paso
- Higher rated than 50%
- of 21 practices we track
52
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- 20254.9
- 20264.8
1★5★
PraiseCriticism
- Friendly staff87
- The dentist26 / 2
- Gentle, comfortable care25
- Cost, insurance & financing18 / 4
- Scheduling & wait times18 / 1
- Clear explanations17
- Office & technology8
- Location & hours8
| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 87 | 0 |
| The dentist | 26 | 2 |
| Gentle, comfortable care | 25 | 0 |
| Cost, insurance & financing | 18 | 4 |
| Scheduling & wait times | 18 | 1 |
| Clear explanations | 17 | 0 |
| Office & technology | 8 | 0 |
| Location & hours | 8 | 0 |
Recent reviews from Google
4.9
2,872 reviews
Marina
3 weeks ago
The best dentist I’ve been to! The receptionist, Fatima is so sweet and attentive. I don’t have dental insurance and the program they offer for self-pay patients helped me afford my treatment and cleanings for the entire year.
Dan Gonzalez
2 months ago
Receptionist was super friendly and helpful. Dentist is competent and gentle. Dentist visits are always difficult for me but the staff at Celebrity Smiles always makes me feel at ease. If you’re looking for a dentist, this is the one you want!
Angelica Mata
2 months ago
The worst experience ever! Do not make an appointment with Southwest Celebrity Smiles. Their main purpose is to up sell any products & membership plans. They do not care about the patients. On June 29, 2026, I had an appointment at 10am for teeth cleaning. The clerks do their best to up sell anything, so I agreed on the annual membership for $249, as soon as I purchased the plan, a different clerk notified me that the hygienist was not going to be available. I asked for the day off so I can visit the dentist & they asked me to re-schedule. No one there is honest. They waited until I purchased the plan instead of letting me know as soon as I walk in or given me a phone call. I have called Adriana Garcia & Nancy several times to cancel the membership, but now I gave to wait 90 days to get a refund. I canceled the membership the same day I purchased it.
Kelli Wooldridge
Edited 2 months ago
Absolutely love this dental office. Super friendly and knowledgeable. Got my porcelain veneers here and can’t be happier with the outcome. Would recommend to anyone.
Tony Martinez
2 months ago
Alyssa is very welcoming & her smile is so beautiful! Both ladies in the front desk are awesome & very attentive. 🥰🙏🏼🤗
Questions about this practice
What orthodontic treatments does Southwest Celebrity Smiles offer?
Southwest Celebrity Smiles offers: Invisalign, Traditional Braces, Clear Aligners, Clear Braces, Retainers.
Does Southwest Celebrity Smiles accept dental insurance?
Southwest Celebrity Smiles accepts Aetna, Delta Dental, Delta Dental PPO, Principal Financial, Renaissance Dental.
Does Southwest Celebrity Smiles offer free consultations?
Yes, Southwest Celebrity Smiles offers a free initial orthodontic consultation. Call (915) 351-5048 or book online to schedule.
Is Southwest Celebrity Smiles accepting new patients?
Southwest Celebrity Smiles is currently welcoming new patients in El Paso, TX. Call (915) 351-5048 or book online to schedule.
Where is Southwest Celebrity Smiles located?
Southwest Celebrity Smiles is located at 9515 Gateway Blvd W Suite B. Get directions: https://maps.google.com/?cid=13211473241515057950&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Southwest Celebrity Smiles?
Southwest Celebrity Smiles office hours: Mon 9:00 AM–5:00 PM, Tue 9:00 AM–5:00 PM, Wed 9:00 AM–5:00 PM, Thu 9:00 AM–5:00 PM, Fri 9:00 AM–5:00 PM, Sat 9:00 AM–2:00 PM, Sun Closed–Closed.
Does Southwest Celebrity Smiles offer payment plans?
Yes, Southwest Celebrity Smiles offers flexible payment plans to make orthodontic treatment affordable.
What is the patient rating for Southwest Celebrity Smiles?
Southwest Celebrity Smiles has a 4.9-star rating based on 2872 patient reviews on Google.
Research with AI
Accepting new patients
Free Consultation
Payment Plans Available
In-House Financing
Weekend Hours
Online Booking Available
Emergency Hours Available
Accessibility & Parking
Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon9:00 AM – 5:00 PM
Tue9:00 AM – 5:00 PM
Wed9:00 AM – 5:00 PM
Thu9:00 AM – 5:00 PM
Fri9:00 AM – 5:00 PM
Sat9:00 AM – 2:00 PM
SunClosed
- Google reviews synced
- SOURCED
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