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Crafting Smiles is a family-owned general dentistry practice in Durham, NC offering preventive, restorative, cosmetic, and emergency dental care using advanced technology including iTero digital scanners and cone beam imaging.
About Crafting Smiles
Sunglasses, lip balm, and pillows during cleanings help nervous patients and young kids feel at ease at this Durham dental practice offering Invisalign.
Crafting Smiles is a general dental practice in Durham that also offers Invisalign. Reviews describe extensive efforts to make nervous patients and young children comfortable, including small touches like pillows and cold drinks during appointments and staff who use humor to ease anxiety. Dr. Ernesto Ulloa is noted for explaining x-ray findings and treatment options before starting work and for checking in personally on patients after procedures, even turning around one patient's previous negative braces experience elsewhere.
Summary of 201 patient reviews, January 2025–September 2026, updated September 2026
Crafting Smiles is a family-owned general dentistry practice in Durham, NC offering preventive, restorative, cosmetic, and emergency dental care using advanced technology including iTero digital scanners and cone beam imaging.
The practice serves patients of all ages and is led by Dr. Ernesto Ulloa, who is fluent in English and Spanish.
Treatments offered
Who They Treat
Crafting Smiles provides orthodontic treatment for the following age groups:
Technology & Equipment
Crafting Smiles uses modern orthodontic technology to deliver precise, comfortable treatment.
Orthodontists at this office
Dr. Ernesto Ulloa
NPI verified · no bio or photo on file
What patients say
Latest review 6 weeks ago
What patients praise
Who it suits
Doctors patients mention
Orthodontic care in reviews
A handful of reviews mention Invisalign specifically, describing being guided through the steps to start treatment and noting a noticeably improved smile afterward; one reviewer contrasted this positively with a negative braces experience elsewhere.
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| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 79 | 0 |
| The dentist | 71 | 0 |
| Gentle, comfortable care | 50 | 0 |
| Clear explanations | 22 | 0 |
| Treatment results | 11 | 0 |
| Office & technology | 10 | 0 |
| Scheduling & wait times | 8 | 0 |
| Responsiveness | 8 | 0 |
Recent reviews from Google
Very nice staff from the welcome desk all the way to the Assistant explained everything. Dentist explained to The x-rays and what he thought was the best plan. Very thorough took their time, to make sure our understanding of the plan and what the Financial amounts were. We have signed up the whole family to join.
The team at Crafting Smiles are always helpful and kind and make the uncomfortable experience of getting teeth cleaned or cavities filled as painless as possible. They’ve been taking care of my teeth for years and hopefully many more to come!
Dr.Ulloa is the best....explains everything, very kind, knowledgeable, likeable and really tries to help you relax. His assistant Mandy also helped put me at ease. I had one filling replaced and one other filling. It was probably one of the best dentist visits ever....even though l always dread it like the plague. And l should have left a review ages ago about Kimberly, my dental hygienist. She is A+++ She is always so up beat and talks on and on about her family while still being a good listener. Let's just say lm in a great mood when l leave. If l have to go to the dentist for whatever reason.....at least I get to go here!!!
I was looking for a new dentist, and my sister recommended Crafting Smiles. From the moment I walked in, my first appointment exceeded my expectations. Beth is truly amazing—she took the time to listen to my concerns, and one conversation with her completely put me at ease. Beth and Dr. Ulloa both explained everything thoroughly, answered all of my questions, and made sure I felt comfortable throughout my visit. The office itself has such a welcoming atmosphere—it’s calm, clean, and beautifully maintained. I’m so glad I found Crafting Smiles. I’ve definitely found my new dental office, and I’ll be switching my daughter there as well. I highly recommend them to anyone looking for a caring and professional dental team!
My experience at crafting smiles is very good so far. Every one is so friendly and clinic is very clean. Dr Ulloa is very patient and helpful and Amber is great she is welcoming.
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