N
National OrthodonticRegistry
AboutFor Practices
Practice loginRegister your practice
N
National OrthodonticRegistry
AboutFor Practices
Practice loginRegister your practice
Book OnlineCall

Tap to connect directly with this practice

  1. Home
  2. /North Carolina
  3. /Durham Orthodontists
  4. /Crafting Smiles
Accepting new patients

Crafting Smiles

Crafting Smiles is a family-owned general dentistry practice in Durham, NC offering preventive, restorative, cosmetic, and emergency dental care using advanced technology including iTero digital scanners and cone beam imaging.

2711 N Duke St C, Durham, NC 27704
5.0(279 reviews)
Call Now(919) 220-4200Book OnlineWebsiteDirections

About Crafting Smiles

Sunglasses, lip balm, and pillows during cleanings help nervous patients and young kids feel at ease at this Durham dental practice offering Invisalign.

Crafting Smiles is a general dental practice in Durham that also offers Invisalign. Reviews describe extensive efforts to make nervous patients and young children comfortable, including small touches like pillows and cold drinks during appointments and staff who use humor to ease anxiety. Dr. Ernesto Ulloa is noted for explaining x-ray findings and treatment options before starting work and for checking in personally on patients after procedures, even turning around one patient's previous negative braces experience elsewhere.

Summary of 201 patient reviews, January 2025–September 2026, updated September 2026

Crafting Smiles is a family-owned general dentistry practice in Durham, NC offering preventive, restorative, cosmetic, and emergency dental care using advanced technology including iTero digital scanners and cone beam imaging.

The practice serves patients of all ages and is led by Dr. Ernesto Ulloa, who is fluent in English and Spanish.

Treatments offered

InvisalignInvisalign
GuidesHow much does Invisalign cost? →

Who They Treat

Crafting Smiles provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

Crafting Smiles uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning
Cone Beam CT (3D X-Ray)
Digital Records
iTero/TRIOS
CBCT

Orthodontists at this office

provider
headshot

Dr. Ernesto Ulloa

NPI verified · no bio or photo on file

Lead OrthodontistAccepting New Patients

What patients say

Latest review 6 weeks ago

What patients praise

  • Reviews describe specific comfort measures for anxious patients, including sunglasses, pillows, and lip balm during cleanings.
  • Dr. Ernesto Ulloa is described as checking in personally on patients after procedures and thoroughly explaining x-ray findings beforehand.
  • The office is noted for putting young children at ease, with a toy box, a no-cavities club, and jokes to calm nervous kids.

Who it suits

  • Anxious or nervous patients
  • Young children
  • Families with several kids in treatment

Doctors patients mention

  • Dr. Ernesto Ulloa · 81 reviews

Orthodontic care in reviews

A handful of reviews mention Invisalign specifically, describing being guided through the steps to start treatment and noting a noticeably improved smile afterward; one reviewer contrasted this positively with a negative braces experience elsewhere.

Last 90 days
68 reviews
averaging 5.0★
Last 12 months
283 reviews
averaging 5.0★
Owner replies
100% of reviews
typically within 24 days
Compared with Durham
Higher rated than 83%
of 21 practices we track
Reviews per month
40
Oct 2023Sep 2026
Reviews per month
Oct 20230
Nov 20230
Dec 20230
Jan 20240
Feb 20240
Mar 20240
Apr 20240
May 20240
Jun 20240
Jul 20240
Aug 20240
Sep 20242
Oct 20243
Nov 20241
Dec 20247
Jan 20259
Feb 20252
Mar 20252
Apr 20255
May 20256
Jun 20255
Jul 20256
Aug 20254
Sep 202510
Oct 202523
Nov 202520
Dec 20259
Jan 202615
Feb 202621
Mar 202633
Apr 202626
May 202640
Jun 202627
Jul 202620
Aug 202622
Sep 202622
Star ratings
  • 5★334
  • 4★4
  • 3★1
  • 2★0
  • 1★1
Average rating by year
  • 20245.0
  • 20255.0
  • 20265.0
1★5★
Treatments patients mention
  • Invisalign / clear aligners4
What patients talk about
PraiseCriticism
  • Friendly staff79
  • The dentist71
  • Gentle, comfortable care50
  • Clear explanations22
  • Treatment results11
  • Office & technology10
  • Scheduling & wait times8
  • Responsiveness8
What patients talk about
ThemePraiseCriticism
Friendly staff790
The dentist710
Gentle, comfortable care500
Clear explanations220
Treatment results110
Office & technology100
Scheduling & wait times80
Responsiveness80

Advertisement

Claim your profile free to remove ads from this page.

Recent reviews from Google

5.0
279 reviews
Michelle Merritt
Michelle Merritt
2 weeks ago
“

Very nice staff from the welcome desk all the way to the Assistant explained everything. Dentist explained to The x-rays and what he thought was the best plan. Very thorough took their time, to make sure our understanding of the plan and what the Financial amounts were. We have signed up the whole family to join.

Review from Google

Catherine Elizabeth
Catherine Elizabeth
a month ago
“

The team at Crafting Smiles are always helpful and kind and make the uncomfortable experience of getting teeth cleaned or cavities filled as painless as possible. They’ve been taking care of my teeth for years and hopefully many more to come!

Review from Google

DEBORAH FULLER
DEBORAH FULLER
a month ago
“

Dr.Ulloa is the best....explains everything, very kind, knowledgeable, likeable and really tries to help you relax. His assistant Mandy also helped put me at ease. I had one filling replaced and one other filling. It was probably one of the best dentist visits ever....even though l always dread it like the plague. And l should have left a review ages ago about Kimberly, my dental hygienist. She is A+++ She is always so up beat and talks on and on about her family while still being a good listener. Let's just say lm in a great mood when l leave. If l have to go to the dentist for whatever reason.....at least I get to go here!!!

Review from Google

Christina Triplett
Christina Triplett
a month ago
“

I was looking for a new dentist, and my sister recommended Crafting Smiles. From the moment I walked in, my first appointment exceeded my expectations. Beth is truly amazing—she took the time to listen to my concerns, and one conversation with her completely put me at ease. Beth and Dr. Ulloa both explained everything thoroughly, answered all of my questions, and made sure I felt comfortable throughout my visit. The office itself has such a welcoming atmosphere—it’s calm, clean, and beautifully maintained. I’m so glad I found Crafting Smiles. I’ve definitely found my new dental office, and I’ll be switching my daughter there as well. I highly recommend them to anyone looking for a caring and professional dental team!

Review from Google

Sai Teja
Sai Teja
2 months ago
“

My experience at crafting smiles is very good so far. Every one is so friendly and clinic is very clean. Dr Ulloa is very patient and helpful and Amber is great she is welcoming.

Review from Google

Read all 279 reviews on Google →

Questions about this practice

What orthodontic treatments does Crafting Smiles offer?+
Crafting Smiles offers: Invisalign.
Is Crafting Smiles accepting new patients?+
Crafting Smiles is currently welcoming new patients in Durham, NC. Call (919) 220-4200 or book online to schedule.
Where is Crafting Smiles located?+
Crafting Smiles is located at 2711 N Duke St C. Get directions: https://maps.google.com/?cid=11002558845568041375&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Crafting Smiles?+
Crafting Smiles office hours: Mon 10:00 AM–6:00 PM, Tue 8:30 AM–5:30 PM, Wed 8:30 AM–5:30 PM, Thu 8:30 AM–5:30 PM, Fri Closed–Closed, Sat Closed–Closed, Sun Closed–Closed.
Who are the orthodontists at Crafting Smiles?+
Crafting Smiles is staffed by Dr. Ernesto Ulloa.
What is the patient rating for Crafting Smiles?+
Crafting Smiles has a 5-star rating based on 279 patient reviews on Google.
How long has Crafting Smiles been in practice?+
Crafting Smiles has been providing orthodontic care since 2009, serving the Durham, NC community for over 17 years.

Research with AI

ChatGPTPerplexityClaude
2711 N Duke St C
Durham, NC 27704
Get Directions
(919) 220-4200
craftingsmilesdurham.com/
Book Online
info@craftingsmilesdurham.com
Open in Google Maps
Accepting new patients
Est. 2009
Evening Hours
Same-Day Appointments
Online Booking Available
Emergency Hours Available

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon10:00 AM – 6:00 PM
Tue8:30 AM – 5:30 PM
Wed8:30 AM – 5:30 PM
Thu8:30 AM – 5:30 PM
FriClosed
SatClosed
SunClosed

Social Profiles

Google reviews synced
SOURCED

Claim your listing to update info, add photos, and respond to reviews. Claimed profiles are ad-free.

Are you the owner? Claim this listing
Back to Durham Orthodontists

Nearby orthodontists in Durham

Within 1 miles

Wilson Orthodontics

5.0 · (330) · Durham

✓ Board certified · AAO member

Healthy Smiles Family Dentistry

4.7 · (86) · Durham · 0.6 mi

CarolinasDentist

5.0 · (1) · Durham · 0.8 mi

View all Durham orthodontists →
N
National OrthodonticRegistry

The nationwide directory for finding orthodontic care. 4,706+ practices across all 50 states.

Popular Cities

  • Los Angeles, CA
  • New York City, NY
  • Houston, TX
  • Chicago, IL
  • Phoenix, AZ
  • Miami, FL
  • Dallas, TX
  • Atlanta, GA

Browse by State

  • California
  • Texas
  • Florida
  • New York
  • North Carolina
  • Ohio
  • Arizona
  • Virginia
  • All states →

Discover

  • Find an Orthodontist
  • Invisalign
  • Cost Guides
  • Research
  • About Us
  • Contact

For Practices

  • Claim Your Practice
  • Verified Practice
  • Featured & Premium
  • Practice Login

© 2026 National Orthodontic Registry. All rights reserved.

PrivacyTermsllms.txt