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  4. /Diamond Braces Orthodontist: Braces & Invisalign
Invisalign ProviderAccepting new patients

Diamond Braces Orthodontist: Braces & Invisalign

Diamond Braces is an orthodontic practice in Hell's Kitchen, NY offering braces and Invisalign treatment.

615 10th Ave, New York, NY 10036
4.7(344 reviews)
Call Now(212) 913-9992Book OnlineWebsiteDirections

About Diamond Braces Orthodontist: Braces & Invisalign

Financing and timeline details get spelled out clearly here, and Dr. Schwalb's team handles early phase-1 treatment and retainer care in Hell's Kitchen.

Patients frequently mention receiving detailed walkthroughs of treatment options, timelines, and financing before starting braces or Invisalign, and the practice sees more mentions of retainers and early phase-1 treatment than is typical. Dr. Schwalb, who now practices at the Hell's Kitchen location after running his own office, draws steady praise for thoroughness and precision, though some reviewers note his direct involvement has lessened since the move, with assistants handling more of the day-to-day work. The office itself comes up often as clean and well organized, and several reviews describe staff putting anxious kids at ease during procedures.

Summary of 200 patient reviews, July 2024–September 2026, updated September 2026

Diamond Braces is an orthodontic practice in Hell's Kitchen, NY offering braces and Invisalign treatment.

They provide digital 3D scanning, flexible payment plans, and transparent pricing with metal braces ranging from $3,200 to $5,200.

Treatments offered

InvisalignInvisalignClear AlignersClear AlignersTraditional BracesTraditional BracesClear BracesClear BracesLingual BracesLingual BracesRetainersRetainers
Braces
$3,200 - $5,200
GuidesHow much does Invisalign cost? →Clear aligner costs explained →Adult braces cost guide →

Who They Treat

Diamond Braces Orthodontist: Braces & Invisalign provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

Diamond Braces Orthodontist: Braces & Invisalign uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning
Custom Wire Technology
Remote Monitoring
iTero/TRIOS
SureSmile

* Pricing ranges are estimates. Contact the practice for a personalized quote.

Orthodontists at this office

provider
headshot

Dr. RICHARD SONG

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

Dr. SYLVIA SAWIRES, DMD

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

JUNG EUN YOON, DMD

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

NISHAT ANBAR SHAHABUDDIN, DMD

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients

Insurance accepted

11 plans listed
AetnaBlue Cross Blue ShieldCareingtonCignaDelta DentalDenteMaxHumanaMedicaid / CHIP
Diamond Braces Orthodontist: Braces & Invisalign accepts Medicaid. Coverage varies by plan tier — confirm with the office before your first visit.

What patients say

Latest review 4 weeks ago

What patients praise

  • Reviewers describe billing, insurance, and timeline details being laid out clearly at consultation, including for Invisalign scans and financing.
  • Early phase-1 treatment and retainer follow-up come up more often here than elsewhere, including new retainers issued after completed treatment.
  • Nervous or younger patients are often described as calmed by a gentle approach during braces placement and molds.

Things to know

  • Some reviews describe Dr. Schwalb's direct involvement decreasing since joining this location, with assistants handling more of the routine appointment work.
  • A number of reviews describe billing issues, including disputed insurance claims and unclear pricing on retainers or attachment removal fees.

Who it suits

  • Families with children starting early treatment
  • Anxious or nervous patients

Doctors patients mention

  • Dr. Schwalb · 65 reviews
Last 90 days
13 reviews
averaging 4.7★
Last 12 months
96 reviews
averaging 4.4★
Owner replies
85% of reviews
Reviews per month
28
Oct 2023Sep 2026
Reviews per month
Oct 20235
Nov 20231
Dec 20231
Jan 20243
Feb 202413
Mar 20241
Apr 202411
May 20245
Jun 202417
Jul 202426
Aug 20246
Sep 20245
Oct 20249
Nov 202411
Dec 20247
Jan 20253
Feb 202510
Mar 202513
Apr 202518
May 202517
Jun 202520
Jul 202517
Aug 202513
Sep 202514
Oct 202528
Nov 202510
Dec 20256
Jan 20269
Feb 20267
Mar 20262
Apr 20262
May 20266
Jun 20267
Jul 20265
Aug 20263
Sep 20265
Star ratings
  • 5★330
  • 4★7
  • 3★0
  • 2★4
  • 1★25
Average rating by year
  • 20214.4
  • 20223.4
  • 20234.2
  • 20244.9
  • 20254.8
  • 20264.2
1★5★
Treatments patients mention
  • Braces37
  • Invisalign / clear aligners17
  • Retainers10
  • Early (phase 1) treatment7
What patients talk about
PraiseCriticism
  • Friendly staff71 / 5
  • The orthodontist68 / 6
  • Clear explanations46 / 4
  • Treatment results20 / 3
  • Gentle, comfortable care20 / 1
  • Cost, insurance & financing12 / 10
  • Scheduling & wait times16 / 4
  • Great with kids14 / 1
What patients talk about
ThemePraiseCriticism
Friendly staff715
The orthodontist686
Clear explanations464
Treatment results203
Gentle, comfortable care201
Cost, insurance & financing1210
Scheduling & wait times164
Great with kids141

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Recent reviews from Google

4.7
344 reviews
Sandra
Sandra
2 months ago
“

My first tray of my second series of Invisalign trays is missing from the box - after my office visit yesterday. Called yesterday. Call center is the only place I can reach. Call center says office may take 48 hours to respond. Office needs to speak with me before they resolve the issue. In case I miss the call from the office, I may be in for a new round of 48 hour phone tag with the office. I called the call center again today. Have to wait until tomorrow for follow up from office. While I wait, my old tray (that I should use) does not fit with new tooth attachments I received yesterday. Has not been easy to resolve my issue.

Review from Google

Nigora Raufova
Nigora Raufova
3 months ago
“

I came here today for an Invisalign consultation, which was free. Chelsea was the woman at the front desk and she was very helpful. She answered my questions and helped me with the registration form. Then, a staff member took pictures of my teeth and she explained the process, and she was very kind as well. She took pictures and C rays of my teeth. Then, I spoke to the dentist and the finance staff person. Everyone made sure to answer all of my questions. I never felt pressured or rushed. They reassured me that I can withdraw if I want and offered me various financing options. They are very transparent with how long it takes and gave me a range. I look forward to starting my teeth-straightening journey. I also really liked that they specialize specifically in braces and Invisalign. They don't do dental treatments.

Review from Google

Christa
Christa
3 months ago
“

Amazing experience! Everyone was so kind, compassionate and informative! They made me feel welcomed and answered all of my questions. I can’t wait to start my treatment with them :)

Review from Google

Kelli Vaughns
Kelli Vaughns
Edited 3 months ago
“

Not so sure, honestly. Professionalism, communication, and bedside mannerisms are questionable. Kind of feels like a run of the mill factory for dental services and questionable as a paying client in long term contract. In retrospect, should have really assessed and visited additional practices before committing. Was initially hesistant about beginning treatment with the practice and postponed consultation and start of treatment plan for almost 6 months, but decided to finally start at end of last year as was scheduled to have another procedure. The doctor I met with initially was pleasant, but is no longer there. From the beginning, the tech taking my photos was rather “gruff” and had to advise her was being too rough. I almost ended appointment, but decided to push forward as I did not want to reschedule/start over. Starting off, was overbilled twice and when tried disputing the double charges with billing department, could never reach anyone by phone or email. Honestly, this is the case even when trying to schedule an appointment. Can never reach anyone and if running behind schedule, will be on hold 1+ hour wait time before finally reaching someone. By that time, it appears as if just no show, which is unprofessional and not good for business. Although I am paying client, as not covered by insurance, I am often relunctant because of lack of customer service, professionalism, bedside mannerisms. I recently arrived to an appointment early after having reservations about the appointment. Wasn’t acknowledged after waiting on front desk which is fine and expected, unfortunately. Finally figured out could sign in on my own and then went to wait and that is when was finally acknowledged, announcing that I had a balance (which I didn’t). After requesting I send receipt, individual then questioned rather I actually sent it. 🤦‍♀️ Minutes later, was finally advised could go to dental area. Just a side note, people that arrived after me were taken to the dental area before me while I sat and waited. Upon arriving, I sat in the chair and was eventually greeted by a very cold assistant which was uncalled for as I strive to be friendly and professional. Understand it’s NYC, but just doesn’t seem appropriate in professional, healthcare setting. Have had friendlier assistants in the past, so know that is not typical (hopefully). The doctor was just straight to business as well, which was understandable given the time, but was almost like I was some major inconvenience or something. At one point the doctor had questions about the bands needed. I thought the doctor was talking to assistant because as client, wouldn’t know the type of treatment needed. I asked the assistant if could have a copy of the treatment plan and she advised the front desk person could provide this. When I went to front desk to request copies of treatment plan and payments (had also requested copies of payments at start of appointment), individual seemed confused about why I was told I could request copies from her. When starting treatment, was advised that the practice could correct some of the previous work which was a major deciding factor in beginning work. Now that have started treatment, unfortunately am being advised this is something practice may not be able to correct. The overall experience has not been pleasant, very questionable, and doesn’t make me feel confident about continuing as a client.

Review from Google

Venus Burke
Venus Burke
4 months ago
“

Meri and Dr.shwalb was great thank you so much. I love my braces!!! Great customer service.

Review from Google

Read all 344 reviews on Google →

Questions about this practice

What orthodontic treatments does Diamond Braces Orthodontist: Braces & Invisalign offer?+
Diamond Braces Orthodontist: Braces & Invisalign offers: Invisalign, Clear Aligners, Traditional Braces, Clear Braces, Lingual Braces, Retainers.
Does Diamond Braces Orthodontist: Braces & Invisalign accept dental insurance?+
Diamond Braces Orthodontist: Braces & Invisalign accepts Aetna, Blue Cross Blue Shield, Careington, Cigna, Delta Dental, and others.
Is Diamond Braces Orthodontist: Braces & Invisalign accepting new patients?+
Diamond Braces Orthodontist: Braces & Invisalign is currently welcoming new patients in New York, NY. Call (212) 913-9992 or book online to schedule.
Where is Diamond Braces Orthodontist: Braces & Invisalign located?+
Diamond Braces Orthodontist: Braces & Invisalign is located at 615 10th Ave. Get directions: https://maps.google.com/?cid=10575963032671538601&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Diamond Braces Orthodontist: Braces & Invisalign?+
Diamond Braces Orthodontist: Braces & Invisalign office hours: Mon 11:00 AM–7:00 PM, Tue Closed–Closed, Wed 10:00 AM–6:00 PM, Thu 11:00 AM–7:00 PM, Fri 9:00 AM–5:00 PM, Sat 9:00 AM–4:00 PM, Sun Closed–Closed.
Does Diamond Braces Orthodontist: Braces & Invisalign offer payment plans?+
Yes, Diamond Braces Orthodontist: Braces & Invisalign offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Diamond Braces Orthodontist: Braces & Invisalign?+
Diamond Braces Orthodontist: Braces & Invisalign is staffed by Dr. RICHARD SONG, Dr. SYLVIA SAWIRES, JUNG EUN YOON, NISHAT ANBAR SHAHABUDDIN.
What is the patient rating for Diamond Braces Orthodontist: Braces & Invisalign?+
Diamond Braces Orthodontist: Braces & Invisalign has a 4.7-star rating based on 344 patient reviews on Google.
How long has Diamond Braces Orthodontist: Braces & Invisalign been in practice?+
Diamond Braces Orthodontist: Braces & Invisalign has been providing orthodontic care since 2000, serving the New York, NY community for over 26 years.

Other Diamond Braces Orthodontist: Braces & Invisalign locations

Diamond Braces Orthodontist: Braces & Invisalign
3123 John F. Kennedy Blvd, North Bergen · 4.8 (1983)
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Diamond Braces Orthodontist: Braces & Invisalign
97 E 4th St, New York · 4.8 (497)
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Research with AI

ChatGPTPerplexityClaude
615 10th Ave
New York, NY 10036
Get Directions
(212) 913-9992
diamondbraces.com/pages/location-hells-kitchen-ny/
Book Online
info@diamondbraces.com
Open in Google Maps
Accepting new patients
Est. 2000
Payment Plans Available
Weekend Hours
Evening Hours
Virtual Consultations
Online Booking Available

Programs & Discounts

Referral Program

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon11:00 AM – 7:00 PM
TueClosed
Wed10:00 AM – 6:00 PM
Thu11:00 AM – 7:00 PM
Fri9:00 AM – 5:00 PM
Sat9:00 AM – 4:00 PM
SunClosed

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