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AAO MemberInvisalign ProviderAccepting new patients

Urban Orthodontics

Urban Orthodontics, established in 1993, provides orthodontic care in Union City, NJ, for children, teens, and adults.

4015 Palisade Ave, Union City, NJ 07087
5.0(1,422 reviews)
Call Now(201) 864-8400Book OnlineWebsiteDirections
Urban Orthodontics

About Urban Orthodontics

Dr. Giri Chelian's team is noted for early phase-one treatment plans for young children, alongside multi-year braces and Invisalign cases for teens and adults.

Urban Orthodontics draws attention for starting orthodontic evaluations and phase-one treatment earlier than many practices, with several families describing young children beginning care under Dr. Giri Chelian's guidance. Reviews also describe multi-year braces and Invisalign journeys, including cases where the practice corrected work started elsewhere or resolved bite and crowding issues. Beyond the clinical side, many notes mention a calm, modern office and staff who are patient with anxious or nervous patients.

Summary of 200 patient reviews, February 2024–September 2026, updated September 2026

Urban Orthodontics, established in 1993, provides orthodontic care in Union City, NJ, for children, teens, and adults.

Dr. Chelian and Dr. Giri Chelian are members of the American Association of Orthodontists and operate three locations to serve patients throughout the region. The practice specializes in Invisalign treatment and holds Diamond Provider status, a designation reflecting significant clinical experience with the clear aligner system. Digital impressions using intraoral scanning technology allow for precise treatment planning without traditional mold materials. Patients have access to virtual consultations in addition to in-office appointments, and online booking is available for scheduling convenience. Dr. Chelian and Dr. Giri Chelian have served the Union City community for over three decades. The practice accommodates Spanish-speaking patients, with bilingual services available to facilitate communication and treatment understanding. Urban Orthodontics accepts dental insurance and offers payment plans to help manage treatment costs. CareCredit financing is accepted for patients who prefer extended payment options. Free consultations are provided to evaluate individual orthodontic needs and discuss appropriate treatment approaches. The practice has received a 5.0 rating based on 1,422 Google reviews. With three locations serving Union City and surrounding New Jersey communities, Urban Orthodontics provides access to orthodontic evaluation and treatment for patients across northern New Jersey. Individual treatment recommendations depend on clinical assessment and patient-specific factors.

Treatments offered

InvisalignInvisalignClear AlignersClear AlignersTraditional BracesTraditional BracesClear BracesClear BracesLingual BracesLingual BracesRetainersRetainers
GuidesHow much does Invisalign cost? →Clear aligner costs explained →Adult braces cost guide →

Who They Treat

Urban Orthodontics provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

Urban Orthodontics uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning

Orthodontists at this office

provider
headshot

Chelian, DDS

NPI verified · no bio or photo on file

Lead OrthodontistNPI VERIFIEDAccepting New Patients
provider
headshot

Dr. GIRI CHELIAN --, DDS

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients15 yrs experience
provider
headshot

Dr. GARY JOHN WEITZ --, dmd

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients17 yrs experience

Insurance accepted

12 plans listed
AetnaBlue Cross Blue ShieldCareingtonCignaDelta DentalDenteMaxGEHA (Govt Employees)Guardian
Accepts multiple major insurance carriers including GEHA, Guardian, Delta Dental, BlueCross BlueShield, United Healthcare, MetLife, Aetna, and Cigna. Website indicates they work with insurance plans and offer flexible payment options.

What patients say

Latest review 5 weeks ago

What patients praise

  • Families frequently mention Dr. Giri Chelian starting orthodontic evaluations early, with phase-one treatment for young children coming up far more than typical treatment discussions.
  • Reviewers describe multi-year braces and Invisalign cases resulting in corrected bites, resolved crowding, and improved smiles, including a few who had prior work redone.
  • Several reviews note flexible scheduling that accommodates emergencies and out-of-state families, alongside prompt responses to questions.

Who it suits

  • Families starting orthodontic care early for young children
  • Anxious or nervous patients needing extra reassurance

Doctors patients mention

  • Dr. Giri Chelian · 59 reviews
  • Dr. Aura · 3 reviews
Last 90 days
7 reviews
averaging 5.0★
Last 12 months
54 reviews
averaging 5.0★
Owner replies
34% of reviews
Compared with Union City
Higher rated than 90%
of 5 practices we track
Reviews per month
74
Oct 2023Sep 2026
Reviews per month
Oct 20230
Nov 20235
Dec 20234
Jan 20243
Feb 202412
Mar 202412
Apr 20246
May 20249
Jun 20248
Jul 202412
Aug 20247
Sep 202429
Oct 202443
Nov 202412
Dec 202474
Jan 20259
Feb 202518
Mar 202521
Apr 202532
May 20256
Jun 202510
Jul 20257
Aug 20254
Sep 202511
Oct 20255
Nov 20254
Dec 20250
Jan 20266
Feb 20266
Mar 202613
Apr 20264
May 20264
Jun 20263
Jul 20262
Aug 20262
Sep 20262
Average rating by year
  • 20234.9
  • 20245.0
  • 20255.0
  • 20265.0
1★5★
Treatments patients mention
  • Braces34
  • Early (phase 1) treatment13
  • Invisalign / clear aligners8
  • Retainers3
What patients talk about
PraiseCriticism
  • The orthodontist60 / 1
  • Friendly staff54 / 1
  • Treatment results37
  • Clear explanations27 / 1
  • Gentle, comfortable care28
  • Great with kids20 / 1
  • Office & technology14
  • Scheduling & wait times12
What patients talk about
ThemePraiseCriticism
The orthodontist601
Friendly staff541
Treatment results370
Clear explanations271
Gentle, comfortable care280
Great with kids201
Office & technology140
Scheduling & wait times120

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Recent reviews from Google

5.0
1,422 reviews
G. Baez
G. Baez
a month ago
“

We love Dr. Chelian and the entire staff. Everyone works well together and is super friendly and helpful. You never get a negative vibe when you are here. My daughter is almost done with her treatment and we are now starting with our son. We love this place. A local treasure!

Review from Google

Sammy
Sammy
2 months ago
“

Came here today (as I was originally scheduled for the following week) to inquire about getting braces and from the moment I stepped in, I felt the professionalism and welcoming vibe. I was taken in fast. I am glad I chose Urban Orthdontics over other places that I was considering. Dr. Chelian is amazing, man! Super down to Earth, intelligent, and answered every question I had and told me how treatment would look like. He has a jolly personality as well, you know the one where you can't picture him ever getting mad lol.... After given a clear rundown of the fees by his kind and wonderful coordinator, I ended up paying my down payment, going on a very flexible payment plan, and getting my 3d scan as I ended up getting aligners. His assistants in the front desk and the back are amazing as well, smiling and positive aura. I felt very comfortable with everyone and believe me when I say this, there is a reason there are no bad reviews. This place is legit and I am very very happy. Highly recommend this place to adults and kids looking for braces/aligners. You won't just feel like a patient, you'll feel like family.

Review from Google

S S
S S
3 months ago
“

I finally completed my braces journey at Urban Orthodontics and I cant even begin to say how great this entire experience was from start to finish. Dr, Chelian is amazing, so knowledgeable , friendly and truly cares about his patients. The entire staff is amazing and attentive I will truly miss seeing everyone! Thank you for giving me back my perfect smile 😁

Review from Google

Adrista Ramirez
Adrista Ramirez
4 months ago
“

Dr. Chelian was amazing throughout the invisalign process! The staff are very welcoming and nice.

Review from Google

Stephanie Pavon
Stephanie Pavon
5 months ago
“

I always feel so comfortable in the chairs here and im very satisfied every time i come with my improvements in my teeth

Review from Google

Read all 1,422 reviews on Google →

Questions about this practice

What orthodontic treatments does Urban Orthodontics offer?+
Urban Orthodontics offers: Invisalign, Clear Aligners, Traditional Braces, Clear Braces, Lingual Braces, Retainers.
Does Urban Orthodontics accept dental insurance?+
Urban Orthodontics accepts Aetna, Blue Cross Blue Shield, Careington, Cigna, Delta Dental, and others.
Does Urban Orthodontics offer free consultations?+
Yes, Urban Orthodontics offers a free initial orthodontic consultation. Call (201) 864-8400 or book online to schedule.
Is Urban Orthodontics accepting new patients?+
Urban Orthodontics is currently welcoming new patients in Union City, NJ. Call (201) 864-8400 or book online to schedule.
Where is Urban Orthodontics located?+
Urban Orthodontics is located at 4015 Palisade Ave. Get directions: https://maps.google.com/?cid=4164446523216858629&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Urban Orthodontics?+
Urban Orthodontics office hours: Mon 10:00 AM–6:00 PM, Tue 10:00 AM–6:00 PM, Wed 10:00 AM–6:00 PM, Thu 10:00 AM–6:00 PM, Fri 9:00 AM–5:00 PM, Sat Closed–Closed, Sun Closed–Closed.
Does Urban Orthodontics offer payment plans?+
Yes, Urban Orthodontics offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Urban Orthodontics?+
Urban Orthodontics is staffed by Chelian, Dr. GIRI CHELIAN --, Dr. GARY JOHN WEITZ --. The practice is a member of the American Association of Orthodontists (AAO).
What is the patient rating for Urban Orthodontics?+
Urban Orthodontics has a 5-star rating based on 1422 patient reviews on Google.
How long has Urban Orthodontics been in practice?+
Urban Orthodontics has been providing orthodontic care since 1994, serving the Union City, NJ community for over 32 years.

Other Urban Orthodontics locations

Urban Orthodontics
3461 John F. Kennedy Blvd, Jersey City · 4.9 (113)
View →
Urban Orthodontics
1160 John F. Kennedy Blvd suite a, Bayonne · 4.9 (172)
View →

Research with AI

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4015 Palisade Ave
Union City, NJ 07087
Get Directions
(201) 864-8400
urban-orthodontics.com/
Book Online
urbanorthodontics@gmail.com
Open in Google Maps
Accepting new patients
Est. 1994
Free Consultation
Payment Plans Available
Evening Hours
Virtual Consultations
Online Booking Available

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFCCareCredit
Mon10:00 AM – 6:00 PM
Tue10:00 AM – 6:00 PM
Wed10:00 AM – 6:00 PM
Thu10:00 AM – 6:00 PM
Fri9:00 AM – 5:00 PM
SatClosed
SunClosed

Social Profiles

Urban Orthodontics on TikTok
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