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Greater Essex Dental
Greater Essex Dental is a comprehensive family dentistry practice in Newark, NJ offering general, cosmetic, restorative, orthodontic, pediatric, oral surgery, and emergency dental services.
23 Branford Pl, Newark, NJ 07102
4.7(44 reviews)
About Greater Essex Dental
Quick, efficient visits and a modern office with panoramic x-ray equipment, plus Dr. Bell handling extractions other dentists couldn't complete.
Greater Essex Dental is a general dental practice in Newark that also offers Invisalign. Reviews often mention visits that move faster than expected, from routine checkups to procedures completed efficiently, and several note the clean, home-like office with newer equipment like panoramic x-ray. A few reviews also point to results that fixed longstanding issues, including teeth problems that had gone unaddressed for years. Dr. Bell comes up often, with reviewers describing a thorough, calm approach even during more involved work like root canals.
Summary of 32 patient reviews, January 2023–December 2025, updated September 2026
Greater Essex Dental is a comprehensive family dentistry practice in Newark, NJ offering general, cosmetic, restorative, orthodontic, pediatric, oral surgery, and emergency dental services.
The practice serves patients of all ages and uses advanced technology including iTero intraoral scanners, CBCT imaging, and offers Invisalign treatment.
Treatments offered
Braces
Starting from Starting at $69.99 biweekly
Clear Aligners
Starting from $3,999
Who They Treat
Greater Essex Dental provides orthodontic treatment for the following age groups:
Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+
Technology & Equipment
Greater Essex Dental uses modern orthodontic technology to deliver precise, comfortable treatment.
3D Digital Scanning
Cone Beam CT (3D X-Ray)
Laser Dentistry
iTero/TRIOS
CBCT
* Pricing shown is an estimate. Contact the practice for a personalized quote.
Orthodontists at this office
provider
headshot
headshot
Vincent Labruna
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients
Insurance accepted
24 plans listedADI/DentaquestAetnaAnthemAssurantBlue Cross Blue ShieldCarecreditCareingtonCHIP (Children's Health)
Greater Essex Dental accepts Medicaid. Coverage varies by plan tier — confirm with the office before your first visit.
What patients say
Latest review 7 months ago
What patients praise
- Several reviews describe visits and procedures moving faster than expected, without long waits.
- The office is repeatedly described as clean and modern, with equipment like panoramic x-ray and a comfortable waiting area.
- A few reviewers mention results that resolved dental issues they'd lived with for years, including a difficult extraction another dentist couldn't complete.
Things to know
- A few reviews describe trouble getting help from the front desk, including unanswered attempts to book appointments and a filling that required a return visit.
Doctors patients mention
- Dr. Bell · 10 reviews
Orthodontic care in reviews
Few reviews discuss orthodontic treatment specifically; the feedback above reflects general dental visits.
- Last 12 months
- 2 reviews
- averaging 5.0★
- Owner replies
- 4% of reviews
- Compared with Newark
- Higher rated than 53%
- of 18 practices we track
8
Oct 2023Sep 2026
| Oct 2023 | 8 |
|---|---|
| Nov 2023 | 4 |
| Dec 2023 | 2 |
| Jan 2024 | 2 |
| Feb 2024 | 3 |
| Mar 2024 | 2 |
| Apr 2024 | 0 |
| May 2024 | 1 |
| Jun 2024 | 0 |
| Jul 2024 | 1 |
| Aug 2024 | 0 |
| Sep 2024 | 0 |
| Oct 2024 | 1 |
| Nov 2024 | 3 |
| Dec 2024 | 3 |
| Jan 2025 | 4 |
| Feb 2025 | 0 |
| Mar 2025 | 0 |
| Apr 2025 | 0 |
| May 2025 | 0 |
| Jun 2025 | 2 |
| Jul 2025 | 2 |
| Aug 2025 | 0 |
| Sep 2025 | 1 |
| Oct 2025 | 0 |
| Nov 2025 | 0 |
| Dec 2025 | 1 |
| Jan 2026 | 0 |
| Feb 2026 | 0 |
| Mar 2026 | 0 |
| Apr 2026 | 1 |
| May 2026 | 0 |
| Jun 2026 | 0 |
| Jul 2026 | 0 |
| Aug 2026 | 0 |
| Sep 2026 | 0 |
- 5★42
- 4★0
- 3★0
- 2★0
- 1★3
- 20235.0
- 20244.5
- 20254.6
- 20265.0
1★5★
PraiseCriticism
- Friendly staff12 / 1
- The dentist11 / 1
- Office & technology6
- Gentle, comfortable care4 / 1
- Clear explanations4
- Scheduling & wait times3 / 1
- Treatment results3
- Responsiveness1 / 2
| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 12 | 1 |
| The dentist | 11 | 1 |
| Office & technology | 6 | 0 |
| Gentle, comfortable care | 4 | 1 |
| Clear explanations | 4 | 0 |
| Scheduling & wait times | 3 | 1 |
| Treatment results | 3 | 0 |
| Responsiveness | 1 | 2 |
Recent reviews from Google
4.7
44 reviews
William Ruff
9 months ago
Dr. Bell, Dr. Ghandi, and Shay (FOH) were all very hospitable, quick, and efficient. In addition, Dr.Ghandi was able to perform an extraction on a tooth that another Dentist (at another location) was unable to perform. Highly recommend! Thanks again!
roman empire
a year ago
Fantastic place and wonderful people. Very friendly and easygoing.
Charly Carelus
a year ago
I had an extremely disappointing and concerning experience when trying to make an appointment at your office. While three front desk receptionists were present, none of them acknowledged me in a timely or respectful manner. I was ignored, dismissed, and told the “computer was down” without any effort to assist or follow up. What makes this experience especially upsetting is that they appeared unwilling to take my insurance — without explanation or effort to verify. It felt like I was being deliberately avoided and treated differently, and I cannot help but feel that this was rooted in discrimination. Patients deserve to be treated with dignity and fairness, regardless of their background or insurance. I hope this issue is addressed seriously and steps are taken to ensure no one else has to experience what I did.
Yaisha T
Edited a year ago
Quiet, clean, and professional Dr. Bell very nice she took her time and answered all my questions.
Xzavier S
a year ago
Very friendly service. I was blown away by how quick my visit was, all in all I am very impressed with my visit and will be returning.
Questions about this practice
What orthodontic treatments does Greater Essex Dental offer?
Greater Essex Dental offers: Invisalign.
Does Greater Essex Dental accept dental insurance?
Greater Essex Dental accepts ADI/Dentaquest, Aetna, Anthem, Assurant, Blue Cross Blue Shield, and others.
Is Greater Essex Dental accepting new patients?
Greater Essex Dental is currently welcoming new patients in Newark, NJ. Call (973) 524-6880 or book online to schedule.
Where is Greater Essex Dental located?
Greater Essex Dental is located at 23 Branford Pl. Get directions: https://maps.google.com/?cid=11860038711032394295&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Greater Essex Dental?
Greater Essex Dental office hours: Mon 9:00 AM–5:00 PM, Tue 9:00 AM–5:00 PM, Wed 9:00 AM–5:00 PM, Thu 9:00 AM–5:00 PM, Fri 9:00 AM–5:00 PM, Sat 9:00 AM–2:00 PM, Sun 9:00 AM–2:00 PM.
Does Greater Essex Dental offer payment plans?
Yes, Greater Essex Dental offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Greater Essex Dental?
Greater Essex Dental is staffed by Vincent Labruna. The practice is a member of the American Association of Orthodontists (AAO) and board-certified.
What is the patient rating for Greater Essex Dental?
Greater Essex Dental has a 4.7-star rating based on 44 patient reviews on Google.
Research with AI
Accepting new patients
Payment Plans Available
In-House Financing
Weekend Hours
Same-Day Appointments
Online Booking Available
Emergency Hours Available
Accessibility & Parking
Wheelchair Accessible Restroom
Paid Parking Available
CashCredit CardsDebit CardsContactless / NFCCareCredit
Mon9:00 AM – 5:00 PM
Tue9:00 AM – 5:00 PM
Wed9:00 AM – 5:00 PM
Thu9:00 AM – 5:00 PM
Fri9:00 AM – 5:00 PM
Sat9:00 AM – 2:00 PM
Sun9:00 AM – 2:00 PM
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