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Board CertifiedAAO MemberAccepting new patients

Gibson Orthodontics

Gibson Orthodontics is a family-focused orthodontic practice in Madison, AL led by board-certified Dr.

581 Hughes Rd, Madison, AL 35758
5.0(450 reviews)
Call Now(256) 772-0041Book OnlineWebsiteDirections
Gibson Orthodontics

About Gibson Orthodontics

Kids get cute glasses and themed lobby visits, while the doctor personally calls to check on pain levels and coordinates surgery referrals.

Gibson Orthodontics comes up often for how well it handles younger patients, with fun lobby themes and small touches like glasses given out during treatment that help nervous kids feel at ease. Reviews also point to multiple convenient locations and early morning hours that fit around work and school schedules. The doctor is repeatedly credited with thorough consultations, including finding alternatives to extraction and personally checking in on patients after procedures like TAD placement or surgery.

Summary of 200 patient reviews, May 2025–June 2026, updated September 2026

Gibson Orthodontics is a family-focused orthodontic practice in Madison, AL led by board-certified Dr.

Matt Gibson. They offer comprehensive treatment for children, teens, and adults including braces, clear aligners (Invisalign), Phase One early intervention, and advanced options like KLOwen custom braces.

Treatments offered

Early TreatmentEarly TreatmentInvisalignInvisalignSurgical OrthodonticsSurgical OrthodonticsTMJ TreatmentTMJ TreatmentClear AlignersClear AlignersTraditional BracesTraditional Braces
Braces
$3,000 - $7,000
Consultation
Free
GuidesHow much does Invisalign cost? →Clear aligner costs explained →Adult braces cost guide →

Who They Treat

Gibson Orthodontics provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

Gibson Orthodontics uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning
In-House 3D Printing
Digital Records
3D printing

* Pricing ranges are estimates. Contact the practice for a personalized quote.

Orthodontists at this office

provider
headshot

Dr. Matt Gibson, DMD

NPI verified · no bio or photo on file

Lead OrthodontistNPI VERIFIEDAccepting New Patients
provider
headshot

Dr. McKenna Gibson, DMD

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

Dr. JAMES EDWIN HATCHER, D.M.D., M.S.

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients19 yrs experience

Insurance accepted

1 plan listed
United Concordia
Practice accepts orthodontic insurance and helps patients maximize benefits; will file claims for insurance.

What patients say

Latest review 4 months ago

What patients praise

  • Reviews describe fun lobby themes, cute glasses, and staff who hold kids accountable in a kind way, making young or nervous patients comfortable.
  • Multiple convenient locations and early hours are mentioned as making appointments easy to fit around work and family schedules.
  • The doctor is described as personally coordinating surgery referrals, calling to check on pain, and finding alternatives to tooth extraction.

Who it suits

  • Young children and anxious first-time patients
  • Families with multiple kids in treatment
Last 12 months
90 reviews
averaging 5.0★
Owner replies
53% of reviews
Compared with Madison
Higher rated than 60%
of 5 practices we track
Reviews per month
90
Oct 2023Sep 2026
Reviews per month
Oct 20235
Nov 20230
Dec 20232
Jan 202412
Feb 20241
Mar 20241
Apr 20244
May 20242
Jun 20241
Jul 202454
Aug 20240
Sep 20242
Oct 20241
Nov 20240
Dec 20241
Jan 20250
Feb 20252
Mar 202519
Apr 202510
May 202590
Jun 202532
Jul 20251
Aug 202529
Sep 202551
Oct 20250
Nov 20250
Dec 20250
Jan 20260
Feb 20260
Mar 20260
Apr 20260
May 202645
Jun 202634
Jul 20260
Aug 20260
Sep 20260
Star ratings
  • 5★497
  • 4★2
  • 3★1
  • 2★0
  • 1★0
Average rating by year
  • 20205.0
  • 20215.0
  • 20225.0
  • 20235.0
  • 20245.0
  • 20255.0
  • 20265.0
1★5★
Treatments patients mention
  • Braces67
  • Invisalign / clear aligners4
  • Expanders & appliances3
What patients talk about
PraiseCriticism
  • Friendly staff83
  • The orthodontist61
  • Great with kids58
  • Clear explanations21
  • Treatment results22
  • Scheduling & wait times19
  • Gentle, comfortable care18
  • Office & technology18
What patients talk about
ThemePraiseCriticism
Friendly staff830
The orthodontist610
Great with kids580
Clear explanations210
Treatment results220
Scheduling & wait times190
Gentle, comfortable care180
Office & technology180

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Recent reviews from Google

5.0
450 reviews
Shante Lamp
Shante Lamp
2 months ago
“

There may be many orthodontists out there, but choosing Gibson Orthodontics for my son’s braces was the best decision. From the moment you walk in, you’re greeted with bright colors, friendly faces, and genuine smiles. What I love most is how they make everyone feel confident and valued. Even with only 14 teeth of my own, they made me feel like I had the biggest smile in the room! 😆 The staff is amazing, the care is exceptional, and the payment plans are affordable. If you’re looking for an orthodontist, Gibson Orthodontics is the way to go! ⭐⭐⭐⭐⭐

Review from Google

Lauren Hutchings
Lauren Hutchings
2 months ago
“

First time appt today for my 8 year old. The building was extremely clean and the staff was so friendly. My daughter nervous and they did a great job making her feel so comfortable.

Review from Google

Kourtney Tabb
Kourtney Tabb
3 months ago
“

This environment has been such a great experience! The staff is welcoming, friendly, and supportive. Mr. Gibson himself is a great person. I personally would recommend this place to anyone who is looking for orthodontic assistance!

Review from Google

Whitney Michael
Whitney Michael
3 months ago
“

Highly recommend! They staff and doctors are wonderful and very friendly. They have provided a stellar experience for my daughter. We are getting braces off and getting a retainer fitted, but we will be back when my next child is ready for braces in a few months!

Review from Google

Nicole Heath
Nicole Heath
3 months ago
“

We have had the best experience. My second child will be getting braces soon so we are ready to spend another 2 years with these guys. Jen and Ester are amazing up front staff and go above and beyond. -Ashley

Review from Google

Read all 450 reviews on Google →

Questions about this practice

What orthodontic treatments does Gibson Orthodontics offer?+
Gibson Orthodontics offers: Early Treatment, Invisalign, Surgical Orthodontics, TMJ Treatment, Clear Aligners, Traditional Braces.
Does Gibson Orthodontics accept dental insurance?+
Gibson Orthodontics accepts United Concordia.
Does Gibson Orthodontics offer free consultations?+
Yes, Gibson Orthodontics offers a free initial orthodontic consultation. Call (256) 772-0041 or book online to schedule.
Is Gibson Orthodontics accepting new patients?+
Gibson Orthodontics is currently welcoming new patients in Madison, AL. Call (256) 772-0041 or book online to schedule.
Where is Gibson Orthodontics located?+
Gibson Orthodontics is located at 581 Hughes Rd. Get directions: https://maps.google.com/?cid=4693955168656859350&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Gibson Orthodontics?+
Gibson Orthodontics office hours: Mon Closed–Closed, Tue 7:30 AM–4:30 PM, Wed 7:30 AM–4:30 PM, Thu 7:30 AM–4:30 PM, Fri 7:30 AM–4:30 PM, Sat Closed–Closed, Sun Closed–Closed.
Does Gibson Orthodontics offer payment plans?+
Yes, Gibson Orthodontics offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at Gibson Orthodontics?+
Gibson Orthodontics is staffed by Dr. Matt Gibson, Dr. McKenna Gibson, Dr. JAMES EDWIN HATCHER. The practice is a member of the American Association of Orthodontists (AAO) and board-certified.
What is the patient rating for Gibson Orthodontics?+
Gibson Orthodontics has a 5-star rating based on 450 patient reviews on Google.

Research with AI

ChatGPTPerplexityClaude
581 Hughes Rd
Madison, AL 35758
Get Directions
(256) 772-0041
gogibsonortho.com/location/orthodontist-in-madison-al/
Book Online
Open in Google Maps
Accepting new patients
Free Consultation
Payment Plans Available
In-House Financing
Evening Hours
Virtual Consultations
Online Booking Available

Programs & Discounts

Referral Program

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
Free Lot Parking
CashCredit CardsDebit CardsContactless / NFC
MonClosed
Tue7:30 AM – 4:30 PM
Wed7:30 AM – 4:30 PM
Thu7:30 AM – 4:30 PM
Fri7:30 AM – 4:30 PM
SatClosed
SunClosed

Social Profiles

Gibson Orthodontics on TikTok
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