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Rodeo Dental & Orthodontics of Lubbock is a multi-specialty dental practice offering family dentistry, pediatric dentistry, orthodontics (including braces), dental implants, endodontics, oral surgery, and cosmetic dentistry.

About Rodeo Dental & Orthodontics of Lubbock
An arcade-and-movie-theater office designed to entertain young kids during dental visits, with fast in-and-out appointments.
This is a general dental practice that also offers braces, clear aligners, and early orthodontic treatment. Reviews describe an office built around young children, with an arcade and movie theater used to keep kids occupied, and staff noted for patience with toddlers and first-time patients. Visits are often reported as quick, sometimes 30 to 40 minutes with little to no wait, though other reviews mention scheduling mix-ups and long delays despite arriving early. Dr. Norman is mentioned for bridge and filling work and for handling extractions efficiently.
Summary of 70 patient reviews, May 2026–September 2026, updated September 2026
Rodeo Dental & Orthodontics of Lubbock is a multi-specialty dental practice offering family dentistry, pediatric dentistry, orthodontics (including braces), dental implants, endodontics, oral surgery, and cosmetic dentistry.
They serve children, teens, and adults with board-certified providers and feature a patient-friendly environment with arcade games and movie theaters.
Treatments offered
Who They Treat
Rodeo Dental & Orthodontics of Lubbock provides orthodontic treatment for the following age groups:
Technology & Equipment
Rodeo Dental & Orthodontics of Lubbock uses modern orthodontic technology to deliver precise, comfortable treatment.
Orthodontists at this office
Tanner
NPI verified · no bio or photo on file
Patel
NPI verified · no bio or photo on file
Insurance accepted
1 plan listedWhat patients say
Latest review 6 weeks ago
What patients praise
Things to know
Who it suits
Doctors patients mention
Orthodontic care in reviews
Few reviews discuss orthodontic treatment specifically; the feedback above reflects general dental visits.
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| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 42 | 5 |
| Great with kids | 26 | 5 |
| The dentist | 12 | 1 |
| Gentle, comfortable care | 8 | 5 |
| Office & technology | 9 | 2 |
| Scheduling & wait times | 3 | 6 |
| Clear explanations | 8 | 0 |
| Cost, insurance & financing | 2 | 2 |
Recent reviews from Google
Very fun atmosphere, especially for a dental office. Everyone we spoke to, from walking in the door to meeting the Dr, was so nice. Joyce was kind and blunt with what she needed from my son to be able to clean his teeth quickly and efficiently. Amelia and Amanda were so sweet! Just to name a few of the staff that made an impression on our first visit.
Not real happy after today. My daughter had braces that were put on by an amazing Orthodontist in Arkansas. When we moved here someone suggested Rodeo and I wish we had looked into another company. Instead of using the braces that were professionally put on. They want to remove them so they can put the exact same braces on. Abuse of insurance! We will not be going back.
Dr. Norman has really helped me from the beginning with placing a Maryland bridge in my lower mouth and with getting me to the right specialist to address a recurring abscess within my lower gum area at an old extraction site. He has also helped me with placing a successful deep filling in a molar. Dr. Norman has excellent assistance upfront with Diana, Mariah, Levi and the xray technician.
Our appointment was at 3:30. We weren’t seen until 4:52. With a 2 and 3 year old, they were already hungry and fussy by this time. Mind you, we arrived 30 minutes early after being advised to arrive before appointment time. To top it off, on our way out, assistants were loudly discussing other patients from the office to the back. Everyone listening while she pointed back there. The doctor was sweet and informative when we were seen. I’ve also never been to a dentist where kids have to pay to play in the lobby or leave with nothing - not even a toothbrush. We will be looking for a different pediatric dentist.
Don’t recommend if you have young children. I took my 22 month old for her first dentist appointment and literally no one in that office was friendly like you’d think they would be at a pediatric dentist office. She was upset and crying (obviously, she’s a baby) and no one said a word to her or did anything at all to try to help her feel more comfortable. If you’re going to work at a pediatric dentist office, make sure you know that includes toddlers so you can learn how to work with them. The dentist was thorough when checking her teeth and brushing them, but that’s about the only good thing I have to say about my visit with them.
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