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AAO MemberAccepting new patients
New Smiles Orthodontics
New Smiles Orthodontics is an AAO member orthodontic practice in Rochester, NY.
3171 Chili Ave Suite 200, Rochester, NY 14624
4.9(124 reviews)
About New Smiles Orthodontics
Dr. Deborah New's office is noted for patience with anxious patients and children with sensory needs, and for guiding adults through braces later in life.
New Smiles Orthodontics draws a notably wide range of patients, from young children to adults getting braces well into adulthood, with braces mentioned far more often than other treatments. Reviews describe Dr. Deborah New taking extra care with anxious patients and children with sensory sensitivities, including one account of a child with autism handled calmly through a bracket application. Parents also point to same-day scheduling for urgent issues like broken brackets, and the doctor personally following up on a weekend appliance problem.
Summary of 66 patient reviews, May 2016–August 2025, updated September 2026
Treatments offered
Who They Treat
New Smiles Orthodontics provides orthodontic treatment for the following age groups:
Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+
Technology & Equipment
New Smiles Orthodontics uses modern orthodontic technology to deliver precise, comfortable treatment.
3D Digital Scanning
In-House 3D Printing
iTero/TRIOS
3D printing
Orthodontists at this office
provider
headshot
headshot
Dr. DEBORAH RUTH NEW --, D.D.S., M.S., Ph.D.
NPI verified · no bio or photo on file
NPI VERIFIEDAccepting New Patients19 yrs experience
Insurance accepted
2 plans listedAetnaDelta Dental PPO
New Smiles Orthodontics does not list Medicaid. Coverage varies by plan tier — confirm with the office before your first visit.
What patients say
Latest review 15 months ago
What patients praise
- Reviews describe the doctor spending unhurried time explaining treatment steps, billing, and risks before starting.
- Several accounts describe patience with anxious patients and children with sensory sensitivities during procedures.
- Adults returning for braces later in life report being pleased with how their treatment turned out.
Who it suits
- Adults considering braces later in life
- Anxious or nervous patients
- Families with several children in treatment
Doctors patients mention
- Dr. Deborah New · 52 reviews
- Last 12 months
- 0 reviews
- Owner replies
- 54% of reviews
2
Oct 2023Sep 2026
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- 5★119
- 4★2
- 3★0
- 2★0
- 1★2
- 20165.0
- 20175.0
- 20185.0
- 20195.0
- 20205.0
- 20214.9
- 20225.0
- 20234.9
- 20244.6
- 20255.0
1★5★
- Braces27
PraiseCriticism
- Friendly staff18
- The orthodontist16 / 1
- Great with kids13
- Clear explanations10
- Treatment results9 / 1
- Gentle, comfortable care9
- Scheduling & wait times6
- Cost, insurance & financing4
| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 18 | 0 |
| The orthodontist | 16 | 1 |
| Great with kids | 13 | 0 |
| Clear explanations | 10 | 0 |
| Treatment results | 9 | 1 |
| Gentle, comfortable care | 9 | 0 |
| Scheduling & wait times | 6 | 0 |
| Cost, insurance & financing | 4 | 0 |
Recent reviews from Google
4.9
124 reviews
Geaninne Hingel
Edited a year ago
Nothing but Great Experience with Dr. New and my son’s Lightforce braces. Had them 18 months without any issues! Had 1 bracket question on a weekend and Dr New called us, went in Monday morning for wire fix. Nanette at front desk is super nice and personable!
Destinee Plivac-Echeverria
Edited 2 years ago
My oldest needed some teeth straightened due to a peg tooth he was born with that impacted his actual teeth. My son has a lot of sensory issues with his mouth due to autism so I was nervous about him needing braces but they've been good to him. I go back with him for treatment to make sure he's calm and there's never an issue with anyone or with him. Staff is helpful and everyone is so kind.
Nicky Russell
Edited 2 years ago
Everyone here is so welcoming and friendly the minute you walk through the door. Dr. New is extremely kind and warm, which I appreciate because I get so nervous with anything dental related. She explained all of my options very simply, but thoroughly, and was so patient with my questions! I really can’t say enough good about this place. Thank you to everyone for a wonderful experience!
Marie Barron
2 years ago
If you're considering Invisalign, visit New Smiles. Dr. New explained the entire process before my decision to move on with the care. Each time I visit, she thoroughly explains the next steps in the treatment. Nanette helped by explaining payment options. I never thought going to an orthodontist would be a pleasant experience!
Hermine Suhr
Edited 2 years ago
Just had my retainer check up with Dr. New and everything looks great! Love my improved smile. I'm so delighted with my decision to have braces applied in my adult years😁 Thank you, Dr. New and Nanette!
Questions about this practice
What orthodontic treatments does New Smiles Orthodontics offer?
New Smiles Orthodontics offers: Invisalign, Clear Aligners, Traditional Braces, Surgical Orthodontics, TMJ Treatment, Retainers.
Does New Smiles Orthodontics accept dental insurance?
New Smiles Orthodontics accepts Aetna, Delta Dental PPO.
Is New Smiles Orthodontics accepting new patients?
New Smiles Orthodontics is currently welcoming new patients in Rochester, NY. Call (585) 889-8810 to schedule.
Where is New Smiles Orthodontics located?
New Smiles Orthodontics is located at 3171 Chili Ave Suite 200. Get directions: https://maps.google.com/?cid=6889627189483090576&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for New Smiles Orthodontics?
New Smiles Orthodontics office hours: Mon 8:00 AM–5:00 PM, Tue 8:00 AM–5:00 PM, Wed 8:00 AM–5:00 PM, Thu 8:00 AM–5:00 PM, Fri Closed–Closed, Sat Closed–Closed, Sun Closed–Closed.
Does New Smiles Orthodontics offer payment plans?
Yes, New Smiles Orthodontics offers flexible payment plans to make orthodontic treatment affordable.
Who are the orthodontists at New Smiles Orthodontics?
New Smiles Orthodontics is staffed by Dr. DEBORAH RUTH NEW --. The practice is a member of the American Association of Orthodontists (AAO).
What is the patient rating for New Smiles Orthodontics?
New Smiles Orthodontics has a 4.9-star rating based on 124 patient reviews on Google.
Research with AI
Accepting new patients
Payment Plans Available
Emergency Hours Available
Programs & Discounts
Referral Program
Accessibility & Parking
Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFC
Mon8:00 AM – 5:00 PM
Tue8:00 AM – 5:00 PM
Wed8:00 AM – 5:00 PM
Thu8:00 AM – 5:00 PM
FriClosed
SatClosed
SunClosed
- Google reviews synced
- SOURCED
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