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East Avenue Dentistry PLLC
East Avenue Dentistry PLLC provides orthodontic treatment in Rochester, NY, with a 4.
1641 East Ave, Rochester, NY 14610
4.8(539 reviews)
About East Avenue Dentistry PLLC
Same-visit exams, x-rays, and cleanings plus Saturday hours make this a practical choice for busy families near downtown Rochester.
East Avenue Dentistry is a general dental practice that also offers Invisalign, traditional and clear braces, and retainers alongside its regular services. Reviews often point to the convenience of the office—combining a full exam, x-rays, and cleaning into one appointment, with early morning and Saturday slots that fit around work schedules. Dr. Hillman, who took over care for patients after a previous dentist's retirement, is frequently mentioned for gentle, thorough work during extractions, crowns, and implants, and several reviewers describe feeling calm even when they came in anxious. A smaller number of reviews describe friction around billing, referrals, or diagnoses that a second opinion later called into question.
Summary of 201 patient reviews, February 2024–September 2026, updated September 2026
Treatments offered
Who They Treat
East Avenue Dentistry PLLC provides orthodontic treatment for the following age groups:
Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+
Insurance accepted
1 plan listedAetna
East Avenue Dentistry PLLC does not list Medicaid. Coverage varies by plan tier — confirm with the office before your first visit.
What patients say
Latest review 7 weeks ago
What patients praise
- Many visits combine a full exam, x-rays, and cleaning in one appointment, with early and Saturday hours that reviewers say fit busy schedules.
- Dr. Hillman and other dentists are repeatedly described as gentle and skilled during procedures like extractions, crowns, and implants.
- Anxious patients often mention feeling calm during cleanings and procedures thanks to careful, pain-free technique.
Things to know
- A few reviews describe billing surprises or insurance confusion, including an unexpected co-pay and frustration over a partial denture's fit.
- Some reviewers mention feeling pressured toward procedures like a root canal or specialist referral that a second opinion later found unnecessary.
Who it suits
- Anxious or nervous patients
- Patients transferring mid-treatment
Doctors patients mention
- Dr. Hillman · 15 reviews
- Dr. Aaron · 7 reviews
- Dr. Huang · 3 reviews
- Dr. Milla · 3 reviews
Orthodontic care in reviews
Few reviews discuss orthodontic treatment specifically; the feedback above reflects general dental visits.
- Last 90 days
- 36 reviews
- averaging 4.7★
- Last 12 months
- 128 reviews
- averaging 4.8★
- Owner replies
- 90% of reviews
17
Oct 2023Sep 2026
| Oct 2023 | 4 |
|---|---|
| Nov 2023 | 6 |
| Dec 2023 | 6 |
| Jan 2024 | 8 |
| Feb 2024 | 14 |
| Mar 2024 | 12 |
| Apr 2024 | 17 |
| May 2024 | 13 |
| Jun 2024 | 8 |
| Jul 2024 | 10 |
| Aug 2024 | 9 |
| Sep 2024 | 13 |
| Oct 2024 | 10 |
| Nov 2024 | 7 |
| Dec 2024 | 13 |
| Jan 2025 | 14 |
| Feb 2025 | 11 |
| Mar 2025 | 11 |
| Apr 2025 | 17 |
| May 2025 | 14 |
| Jun 2025 | 16 |
| Jul 2025 | 12 |
| Aug 2025 | 14 |
| Sep 2025 | 15 |
| Oct 2025 | 7 |
| Nov 2025 | 9 |
| Dec 2025 | 5 |
| Jan 2026 | 9 |
| Feb 2026 | 16 |
| Mar 2026 | 7 |
| Apr 2026 | 8 |
| May 2026 | 17 |
| Jun 2026 | 12 |
| Jul 2026 | 13 |
| Aug 2026 | 15 |
| Sep 2026 | 7 |
- 5★466
- 4★10
- 3★5
- 2★3
- 1★16
- 20224.8
- 20235.0
- 20244.7
- 20254.8
- 20264.8
1★5★
PraiseCriticism
- Friendly staff71 / 3
- The dentist60 / 7
- Clear explanations23 / 2
- Scheduling & wait times20 / 5
- Gentle, comfortable care22 / 1
- Responsiveness12 / 3
- Cost, insurance & financing8 / 5
- Treatment results8 / 1
| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 71 | 3 |
| The dentist | 60 | 7 |
| Clear explanations | 23 | 2 |
| Scheduling & wait times | 20 | 5 |
| Gentle, comfortable care | 22 | 1 |
| Responsiveness | 12 | 3 |
| Cost, insurance & financing | 8 | 5 |
| Treatment results | 8 | 1 |
Recent reviews from Google
4.8
539 reviews
Kate Kressmann-Kehoe
3 weeks ago
Very professional. Dealt with a dental emergency efficiently, quickly, kindly. Friendly staff, nice facilities.
Caitlin Dance
a month ago
I hadn’t been to the dentist in an embarrassingly long time, so needless to say, we had some catching up to do 😅 Everyone was incredibly kind, understanding, efficient, and never made me feel judged. They took my nervousness seriously and explained everything as they went. Somehow made my very overdue return to dentistry almost painless. literally and figuratively!
Barb Little
a month ago
My dentist, Dr Aaron and my hygienist Omar were both great. I’ve been going there for about 15 years and always liked. Now, even though it’s been 2 years since a cleaning due to lack of insurance, they treated me respectfully and offered an insurance that helped me get X-rays, cleaning and checkup from the dentist. My next 2 cleanings are covered as well.
karen laufer
a month ago
This Practice is stellar in every way! My Hygienists are so skillful and gentle I barely know they are working on me. Dr. Rosen is exceptional, both knowledgeable and thorough but also kind and compassionate. The front end ladies are a delight. Be assured, you can do any better than this Practice.
Noki Lee
2 months ago
I enjoy the staff there! The dental hygienist Sarah is always very patient and gentle with my son who is on the spectrum.
Questions about this practice
What orthodontic treatments does East Avenue Dentistry PLLC offer?
East Avenue Dentistry PLLC offers: Invisalign, Traditional Braces, Clear Braces, Retainers.
Does East Avenue Dentistry PLLC accept dental insurance?
East Avenue Dentistry PLLC accepts Aetna.
Is East Avenue Dentistry PLLC accepting new patients?
East Avenue Dentistry PLLC is currently welcoming new patients in Rochester, NY. Call (585) 482-5504 to schedule.
Where is East Avenue Dentistry PLLC located?
East Avenue Dentistry PLLC is located at 1641 East Ave. Get directions: https://maps.google.com/?cid=6324603535611746987&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for East Avenue Dentistry PLLC?
East Avenue Dentistry PLLC office hours: Mon 7:20 AM–4:30 PM, Tue 7:00 AM–4:30 PM, Wed 7:00 AM–4:30 PM, Thu 7:00 AM–4:30 PM, Fri 8:00 AM–3:30 PM, Sat Closed–Closed, Sun Closed–Closed.
Does East Avenue Dentistry PLLC offer payment plans?
Yes, East Avenue Dentistry PLLC offers flexible payment plans to make orthodontic treatment affordable.
What is the patient rating for East Avenue Dentistry PLLC?
East Avenue Dentistry PLLC has a 4.8-star rating based on 539 patient reviews on Google.
Research with AI
Accepting new patients
Payment Plans Available
Weekend Hours
Accessibility & Parking
Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
Free Lot Parking
Paid Parking Available
CashCredit CardsDebit CardsContactless / NFCCareCredit
Mon7:20 AM – 4:30 PM
Tue7:00 AM – 4:30 PM
Wed7:00 AM – 4:30 PM
Thu7:00 AM – 4:30 PM
Fri8:00 AM – 3:30 PM
SatClosed
SunClosed
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