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Accepting new patients

Optimal Dental PC

Optimal Dental PC provides orthodontic care in Lincoln, NE for children, teens, and adults seeking a range of treatment options.

MALL SOUTH #104, 1919 S 40th St STE 104, Lincoln, NE 68506
4.9(943 reviews)
Call Now(402) 489-1262Book OnlineWebsiteDirections

About Optimal Dental PC

Dr. Bailey and Dr. Wirth's team handles urgent dental needs quickly, from same-day crown repairs to walk-in toothaches, alongside general and orthodontic care.

Optimal Dental PC is a general dental practice in Lincoln that also offers orthodontic treatment including Invisalign, traditional braces, and clear aligners, though most reviews focus on routine and restorative dental work. Reviews often mention getting seen quickly, whether for a same-day crown recementing, an urgent veneer repair before a funeral, or an out-of-town emergency handled right after a flight landed. Dr. Bailey is described as attentive and thorough, while Dr. Wirth is noted for work on crowns and implants. Many reviews also mention the office accommodating anxious or sensory-sensitive patients with extra patience during visits.

Summary of 200 patient reviews, November 2025–September 2026, updated September 2026

Optimal Dental PC provides orthodontic care in Lincoln, NE for children, teens, and adults seeking a range of treatment options.

The practice serves patients throughout the Lincoln area with solutions tailored to different age groups and clinical needs. The orthodontists offer Invisalign for patients who prefer clear aligner therapy, along with early treatment for younger patients to address developmental concerns. For individuals experiencing temporomandibular joint disorders, the practice provides TMJ treatment as part of its clinical services. Digital impressions are captured using intraoral scanning technology, which eliminates the need for traditional impression materials. Dr. Dustin J. Bailey, Dr. Steven G. Wirth, and Dr. Jim Ganser lead the clinical team at Optimal Dental PC. The practice has earned a 4.9 rating from 943 Google reviews, reflecting patient feedback on their experiences. Optimal Dental PC accepts dental insurance and offers payment plans to help patients manage treatment costs. CareCredit financing is also available for those who prefer extended payment arrangements. Patients can schedule appointments through the practice's online booking system. The practice serves the Lincoln, Nebraska community and surrounding areas. Individual treatment recommendations depend on a clinical evaluation, as orthodontic needs vary by patient.

Treatments offered

Early TreatmentEarly TreatmentInvisalignInvisalignTMJ TreatmentTMJ TreatmentClear AlignersClear AlignersTraditional BracesTraditional Braces
GuidesHow much does Invisalign cost? →Clear aligner costs explained →Adult braces cost guide →

Who They Treat

Optimal Dental PC provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Technology & Equipment

Optimal Dental PC uses modern orthodontic technology to deliver precise, comfortable treatment.

3D Digital Scanning

Insurance accepted

2 plans listed
Delta DentalUnited Concordia
PPO participation is limited to Delta Dental and United Concordia. We are happy to file all insurance claims as a service to our patients and can file pre-determination of benefits with insurance companies.

What patients say

Latest review 6 weeks ago

What patients praise

  • Patients often describe getting fit in quickly for urgent issues, including same-day crown repairs and out-of-town emergencies.
  • Dr. Bailey is described as attentive and thorough in exams and treatment planning.
  • Several reviews mention the office accommodating anxious patients and children with sensory sensitivities.

Who it suits

  • Families with multiple children in treatment
  • Anxious or nervous patients

Doctors patients mention

  • Dr. Bailey · 74 reviews
  • Dr. Wirth · 15 reviews

Orthodontic care in reviews

Few reviews discuss orthodontic treatment specifically; the feedback above reflects general dental visits.

Last 90 days
103 reviews
averaging 5.0★
Last 12 months
315 reviews
averaging 5.0★
Owner replies
99% of reviews
typically within 25 days
Reviews per month
43
Oct 2023Sep 2026
Reviews per month
Oct 20230
Nov 20230
Dec 20230
Jan 20240
Feb 20240
Mar 20240
Apr 20240
May 20240
Jun 20240
Jul 20242
Aug 202411
Sep 202414
Oct 20246
Nov 20244
Dec 202416
Jan 202514
Feb 20258
Mar 202512
Apr 202517
May 202520
Jun 202516
Jul 202515
Aug 202513
Sep 202524
Oct 202522
Nov 202524
Dec 202524
Jan 202612
Feb 202622
Mar 202623
Apr 202626
May 202625
Jun 202633
Jul 202643
Aug 202634
Sep 202620
Average rating by year
  • 20244.9
  • 20255.0
  • 20265.0
1★5★
What patients talk about
PraiseCriticism
  • The dentist60
  • Friendly staff59
  • Gentle, comfortable care29
  • Scheduling & wait times20 / 1
  • Clear explanations16
  • Responsiveness10
  • Great with kids7
  • Office & technology8
What patients talk about
ThemePraiseCriticism
The dentist600
Friendly staff590
Gentle, comfortable care290
Scheduling & wait times201
Clear explanations160
Responsiveness100
Great with kids70
Office & technology80

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Recent reviews from Google

4.9
943 reviews
Charles Townsend
Charles Townsend
Edited 2 weeks ago
“

Very thankful for the great care I received! The staff and Dr Bailey and Dr. Wirth always give me the best attention. I'm so grateful for everyone at Optimal Dental. My teeth are a difficult case. I've had a lot of dental work over the past 30 years. Drs. Ganser and Bailey and Wirth have always been there for me.

Review from Google

TreeTopFlyer
TreeTopFlyer
Edited a month ago
“

Always an excellent dental experience at Optimal! I had a new-to-me, hygenist this time for cleaning/exam. Lauren was great! And Dr Bailey is somehow, always at the top of his game! Front office staff were excellent as well! 💯!!

Review from Google

Alexa Hatcher
Alexa Hatcher
Edited a month ago
“

I have been going to Optimal Dental since I was a kid. Everyone has always been kind and efficient. They accept feedback and work with your schedule. Really great people! Very professional. They walk you through insurance and offer multiple ways to pay.

Review from Google

C Alesio
C Alesio
a month ago
“

11/10! Front desk rockstar Michelle deserves major kudos for her kindness and promptness getting me scheduled to be seen by one of the dentists, as I am currently experiencing some intense dental issues (Thank you, Michelle!). My first appointment was a home run. The dental assistant (I apologize— I forgot her name) was incredibly attentive, kind, and showed a lot of compassion. Enter Dr. Wirth, and wow, what a great first impression! He was all smiles, shook my hand, and honestly, genuinely happy to meet me. The conversation was productive and the exam, thorough. Right now I have a lot going on, and Dr. Wirth did not shy away from it all. He is invested in my well-being, and I look forward to our doctor-patient relationship as we tackle and resolve my issues. Thank you Dr. Wirth, Staff, and Michelle for making my first visit a positive experience! Your clinic is an 11/10!

Review from Google

Thomas Heiser
Thomas Heiser
2 months ago
“

Lauren is a great hygienist and Dr. Bailey a great dentist. They were on time and treat people great.

Review from Google

Read all 943 reviews on Google →

Questions about this practice

What orthodontic treatments does Optimal Dental PC offer?+
Optimal Dental PC offers: Early Treatment, Invisalign, TMJ Treatment, Clear Aligners, Traditional Braces.
Does Optimal Dental PC accept dental insurance?+
Optimal Dental PC accepts Delta Dental, United Concordia.
Is Optimal Dental PC accepting new patients?+
Optimal Dental PC is currently welcoming new patients in Lincoln, NE. Call (402) 489-1262 or book online to schedule.
Where is Optimal Dental PC located?+
Optimal Dental PC is located at MALL SOUTH #104, 1919 S 40th St STE 104. Get directions: https://maps.google.com/?cid=17161862566328067622&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Optimal Dental PC?+
Optimal Dental PC office hours: Mon 8:00 AM–5:00 PM, Tue 8:00 AM–5:00 PM, Wed 8:00 AM–5:00 PM, Thu 8:00 AM–5:00 PM, Fri 8:00 AM–12:00 PM, Sat Closed–Closed, Sun Closed–Closed.
Does Optimal Dental PC offer payment plans?+
Yes, Optimal Dental PC offers flexible payment plans to make orthodontic treatment affordable.
What is the patient rating for Optimal Dental PC?+
Optimal Dental PC has a 4.9-star rating based on 943 patient reviews on Google.
How long has Optimal Dental PC been in practice?+
Optimal Dental PC has been providing orthodontic care since 1984, serving the Lincoln, NE community for over 42 years.

Research with AI

ChatGPTPerplexityClaude
MALL SOUTH #104, 1919 S 40th St STE 104
Lincoln, NE 68506
Get Directions
(402) 489-1262
dentistsinlincoln.com/
Book Online
pburner@slidearts.com
Open in Google Maps
Accepting new patients
Est. 1984
Payment Plans Available
Online Booking Available
Emergency Hours Available

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Wheelchair Accessible Restroom
CashCredit CardsDebit CardsContactless / NFCCareCredit
Mon8:00 AM – 5:00 PM
Tue8:00 AM – 5:00 PM
Wed8:00 AM – 5:00 PM
Thu8:00 AM – 5:00 PM
Fri8:00 AM – 12:00 PM
SatClosed
SunClosed

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