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Rock Dental Brands is a dental practice management group that supports multiple affiliated dental brands including orthodontic practices.

About Rock Dental Brands
Phone scheduling help stands beside billing issues, including a case sent to collections after delayed statements.
Rock Dental Brands is a general dental practice that also offers orthodontic treatment options including Invisalign, traditional braces, clear aligners, surgical orthodontics, and retainers. A few reviews mention staff helping arrange appointments by phone, while others describe billing problems, including an unexpected bill after redone fillings and a case sent to collections due to delayed statements.
Summary of 5 patient reviews, July 2020–May 2024, updated September 2026
Rock Dental Brands is a dental practice management group that supports multiple affiliated dental brands including orthodontic practices.
The company partners with provider-led practices across orthodontics, pediatric dentistry, general family dentistry, and oral surgery, with over 100 affiliated clinics across Arkansas, Missouri, Tennessee, Florida, and Alabama.
Treatments offered
Who They Treat
Rock Dental Brands provides orthodontic treatment for the following age groups:
Orthodontists at this office
Dr. John Cauldwell
NPI verified · no bio or photo on file
Dr. Darren Hallums
NPI verified · no bio or photo on file
Dr. Mark Dake
NPI verified · no bio or photo on file
Dr. Susan Sherrick
NPI verified · no bio or photo on file
Dr. Kelly Page, CCC-SLP
NPI verified · no bio or photo on file
Dr. Lauri Williams
NPI verified · no bio or photo on file
Dr. Bryan Hiller, DMD, MS
NPI verified · no bio or photo on file
Dr. Jennifer Daniel, MS
NPI verified · no bio or photo on file
Insurance accepted
1 plan listedWhat patients say
Latest review 13 months ago
What patients praise
Things to know
Orthodontic care in reviews
Few reviews discuss orthodontic treatment specifically; the feedback above reflects general dental visits.
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| Theme | Praise | Criticism |
|---|---|---|
| Friendly staff | 2 | 1 |
| Scheduling & wait times | 1 | 1 |
| Cost, insurance & financing | 0 | 2 |
| Treatment results | 0 | 1 |
| Responsiveness | 0 | 1 |
Recent reviews from Google
Extremely rude people work here. very disheartening. As a disabled veteran, one would think they would be more compassionate, but quite the opposite. Very elitist type attitudes. Arrogant and ignorant to the community they are in.
It is a very good place to when you in need of dental care this one lady Jamonica Moore was so sweet n nice I would love to keep coming back.😊
Monica Moore is soooooo AWESOME!!! She really helped me get my son scheduled for Leap Kids! What an amazing experience, I had over just a phone call for scheduling. Monica is truly a great asset to the company! I highly recommend this company if she’s answering the phone. Way to go Monica!
I got my teeth cleaned s couple of times there and it was a positive experience, however when I got 2 fillings, I was surprised to find both misplaced between my teeth and started falling just 3 weeks after!! Now I'll have to get the fillings done again while still paying an extra bill I just received! Very inconvenient and unprofessional!
I had a wisdom tooth removal outpatient surgery in July 2019 at Impact Oral Surgery in Bryant, AR. No billing was taken care of prior to surgery. I was told to be at the office by 10am, and it was 2pm before I was taken back for surgery, so there was plenty of wait time to take care of any billing/payment arrangements prior to the oral surgery. After surgery, I was understandably high from medication, and wheeled out the back door in a wheelchair to my driver for the ride home. I never received a billing statement until December 2019. Upon receiving the statement I made a payment (not in full), and awaited the next billing statement which never came. Impact Oral Surgery/Rock Dental Brand turned me over to RMC Collection Agency for a balance of $169.80 after receiving only ONE billing statement and NO communication. I called the collection company and Impact Dental in Bryant to sort out the situation and try to avoid a negative report on my credit report. The entire situation could have been prevented by a billing statement or proper communication. I paid the balance in full the day I received the collection statement in the mail, which was July 15, 2020. So in one YEARS time, I received ONE billing statement before being turned over to collections. I would be very cautious about doing business with Rock Dental Brands.
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