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Board CertifiedAAO MemberAccepting new patients

Rock Dental Brands

Rock Dental Brands is a dental practice management group that supports multiple affiliated dental brands including orthodontic practices.

500 Shall Ave Suite A, Little Rock, AR 72202
4.2(17 reviews)
Call Now(501) 781-2777WebsiteDirections
Rock Dental Brands

About Rock Dental Brands

Phone scheduling help stands beside billing issues, including a case sent to collections after delayed statements.

Rock Dental Brands is a general dental practice that also offers orthodontic treatment options including Invisalign, traditional braces, clear aligners, surgical orthodontics, and retainers. A few reviews mention staff helping arrange appointments by phone, while others describe billing problems, including an unexpected bill after redone fillings and a case sent to collections due to delayed statements.

Summary of 5 patient reviews, July 2020–May 2024, updated September 2026

Rock Dental Brands is a dental practice management group that supports multiple affiliated dental brands including orthodontic practices.

The company partners with provider-led practices across orthodontics, pediatric dentistry, general family dentistry, and oral surgery, with over 100 affiliated clinics across Arkansas, Missouri, Tennessee, Florida, and Alabama.

Treatments offered

InvisalignInvisalignClear AlignersClear AlignersTraditional BracesTraditional BracesRetainersRetainersSurgical OrthodonticsSurgical Orthodontics
GuidesHow much does Invisalign cost? →Clear aligner costs explained →Adult braces cost guide →

Who They Treat

Rock Dental Brands provides orthodontic treatment for the following age groups:

Children
Ages 6–11
Teens
Ages 12–17
Adults
Ages 18+

Orthodontists at this office

provider
headshot

Dr. John Cauldwell

NPI verified · no bio or photo on file

Lead OrthodontistNPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Darren Hallums

NPI verified · no bio or photo on file

Accepting New Patients
provider
headshot

Dr. Mark Dake

NPI verified · no bio or photo on file

Accepting New Patients
provider
headshot

Dr. Susan Sherrick

NPI verified · no bio or photo on file

Accepting New Patients
provider
headshot

Dr. Kelly Page, CCC-SLP

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Lauri Williams

NPI verified · no bio or photo on file

Accepting New Patients
provider
headshot

Dr. Bryan Hiller, DMD, MS

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients
provider
headshot

Dr. Jennifer Daniel, MS

NPI verified · no bio or photo on file

NPI VERIFIEDAccepting New Patients

Insurance accepted

1 plan listed
ADI/Dentaquest
Rock Dental Brands does not list Medicaid. Coverage varies by plan tier — confirm with the office before your first visit.

What patients say

Latest review 13 months ago

What patients praise

  • One review describes staff helping get a son scheduled for a program through a phone call.

Things to know

  • A few reviews describe billing issues, including unexpected charges and a case sent to collections after delayed statements.

Orthodontic care in reviews

Few reviews discuss orthodontic treatment specifically; the feedback above reflects general dental visits.

Last 12 months
2 reviews
averaging 5.0★
Reviews per month
2
Oct 2023Sep 2026
Reviews per month
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Star ratings
  • 5★11
  • 4★2
  • 3★2
  • 2★0
  • 1★2
Average rating by year
  • 20185.0
  • 20202.0
  • 20215.0
  • 20224.7
  • 20234.5
  • 20243.3
  • 20255.0
1★5★
What patients talk about
PraiseCriticism
  • Friendly staff2 / 1
  • Scheduling & wait times1 / 1
  • Cost, insurance & financing0 / 2
  • Treatment results0 / 1
  • Responsiveness0 / 1
What patients talk about
ThemePraiseCriticism
Friendly staff21
Scheduling & wait times11
Cost, insurance & financing02
Treatment results01
Responsiveness01

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Recent reviews from Google

4.2
17 reviews
JC Rios
JC Rios
2 years ago
“

Extremely rude people work here. very disheartening. As a disabled veteran, one would think they would be more compassionate, but quite the opposite. Very elitist type attitudes. Arrogant and ignorant to the community they are in.

Review from Google

dashelia swift
dashelia swift
3 years ago
“

It is a very good place to when you in need of dental care this one lady Jamonica Moore was so sweet n nice I would love to keep coming back.😊

Review from Google

Myles Newman
Myles Newman
3 years ago
“

Monica Moore is soooooo AWESOME!!! She really helped me get my son scheduled for Leap Kids! What an amazing experience, I had over just a phone call for scheduling. Monica is truly a great asset to the company! I highly recommend this company if she’s answering the phone. Way to go Monica!

Review from Google

Yosra Helal
Yosra Helal
5 years ago
“

I got my teeth cleaned s couple of times there and it was a positive experience, however when I got 2 fillings, I was surprised to find both misplaced between my teeth and started falling just 3 weeks after!! Now I'll have to get the fillings done again while still paying an extra bill I just received! Very inconvenient and unprofessional!

Review from Google

Angel Lynch
Angel Lynch
6 years ago
“

I had a wisdom tooth removal outpatient surgery in July 2019 at Impact Oral Surgery in Bryant, AR. No billing was taken care of prior to surgery. I was told to be at the office by 10am, and it was 2pm before I was taken back for surgery, so there was plenty of wait time to take care of any billing/payment arrangements prior to the oral surgery. After surgery, I was understandably high from medication, and wheeled out the back door in a wheelchair to my driver for the ride home. I never received a billing statement until December 2019. Upon receiving the statement I made a payment (not in full), and awaited the next billing statement which never came. Impact Oral Surgery/Rock Dental Brand turned me over to RMC Collection Agency for a balance of $169.80 after receiving only ONE billing statement and NO communication. I called the collection company and Impact Dental in Bryant to sort out the situation and try to avoid a negative report on my credit report. The entire situation could have been prevented by a billing statement or proper communication. I paid the balance in full the day I received the collection statement in the mail, which was July 15, 2020. So in one YEARS time, I received ONE billing statement before being turned over to collections. I would be very cautious about doing business with Rock Dental Brands.

Review from Google

Read all 17 reviews on Google →

Questions about this practice

What orthodontic treatments does Rock Dental Brands offer?+
Rock Dental Brands offers: Invisalign, Clear Aligners, Traditional Braces, Retainers, Surgical Orthodontics.
Does Rock Dental Brands accept dental insurance?+
Rock Dental Brands accepts ADI/Dentaquest.
Is Rock Dental Brands accepting new patients?+
Rock Dental Brands is currently welcoming new patients in Little Rock, AR. Call (501) 781-2777 to schedule.
Where is Rock Dental Brands located?+
Rock Dental Brands is located at 500 Shall Ave Suite A. Get directions: https://maps.google.com/?cid=763823733699039784&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA
What are the office hours for Rock Dental Brands?+
Rock Dental Brands office hours: Mon 8:00 AM–5:00 PM, Tue 8:00 AM–5:00 PM, Wed 8:00 AM–5:00 PM, Thu 8:00 AM–5:00 PM, Fri 9:00 AM–5:00 PM, Sat Closed–Closed, Sun Closed–Closed.
Who are the orthodontists at Rock Dental Brands?+
Rock Dental Brands is staffed by Dr. John Cauldwell, Dr. Darren Hallums, Dr. Mark Dake, Dr. Susan Sherrick, Dr. Kelly Page, Dr. Lauri Williams, Dr. Bryan Hiller, Dr. Jennifer Daniel. The practice is a member of the American Association of Orthodontists (AAO) and board-certified.
What is the patient rating for Rock Dental Brands?+
Rock Dental Brands has a 4.2-star rating based on 17 patient reviews on Google.
How long has Rock Dental Brands been in practice?+
Rock Dental Brands has been providing orthodontic care since 2015, serving the Little Rock, AR community for over 11 years.

Research with AI

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500 Shall Ave Suite A
Little Rock, AR 72202
Get Directions
(501) 781-2777
rockdentalbrands.com/
info@rockdentalbrands.com
Open in Google Maps
Accepting new patients
Est. 2015

Accessibility & Parking

Wheelchair Accessible Entrance
Wheelchair Accessible Parking
Mon8:00 AM – 5:00 PM
Tue8:00 AM – 5:00 PM
Wed8:00 AM – 5:00 PM
Thu8:00 AM – 5:00 PM
Fri9:00 AM – 5:00 PM
SatClosed
SunClosed

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Back to Little Rock Orthodontists

Nearby orthodontists in Little Rock

Within 4 miles

Clark Orthodontics / Dr. Kristin Clark

4.9 · (227) · North Little Rock

✓ Board certified · AAO member

Kita Orthodontics

5.0 · (88) · North Little Rock · 3.1 mi

✓ AAO member · Free consult

Hodge Orthodontics

5.0 · (195) · Little Rock · 4.1 mi

✓ Free consult

View all Little Rock orthodontists →
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